mrtopf.de
                                 http://comlounge.net




      Marketing for Plone
       the Web2.0 way
      ...
http://mrtopf.de/connect




           markets
CONTENTS


           reaching out
           conversation
               ...
http://mrtopf.de/connect




               markets
             a brief history of




                                  ...
http://mrtopf.de/connect




back in the days....



                           http://comlounge.net
http://mrtopf.de/connect




         BRAND
      G G G GG
                G
       G GG G
     G
        G GG GG
 mass di...
http://mrtopf.de/connect




         BRAND
      G G G GG
                G
       G GG G
     G
        G GG GG
 mass di...
http://mrtopf.de/connect

                      G                      G
  G
                                           G
...
http://mrtopf.de/connect

               G                          G
              G G GG
  G
                           ...
http://mrtopf.de/connect

               G                          G
              G G GG
  G
                           ...
http://mrtopf.de/connect




                            „Markets are
                           conversations“
          ...
http://mrtopf.de/connect




      reaching out
         concepts for




                           http://comlounge.net
http://mrtopf.de/connect




     I <3 Plone
                           http://comlounge.net
http://mrtopf.de/connect

      GG
 G                                                  G
GGG
    G
   GG
G
   GG
G
       ...
http://mrtopf.de/connect

      GG
 G                                                  G
GGG
    G
   GG
G
   GG
G
       ...
http://mrtopf.de/connect


               JS
                             Python




  we need to                    Open
...
http://mrtopf.de/connect




    GROW
    YOUR
  COMMUNITY
                           http://comlounge.net
http://mrtopf.de/connect




    GROW
    YOUR
  COMMUNITY
                           http://comlounge.net
http://mrtopf.de/connect




            CREATEquality content
    GROW     create high



    YOUR
  COMMUNITY
          ...
http://mrtopf.de/connect




            CREATEquality content
     GROW    create high

    MIX
     YOUR      mix your t...
http://mrtopf.de/connect




            CREATEquality content
     GROW    create high

    MIX
      YOUR     mix your t...
http://mrtopf.de/connect




            CREATEquality content
     GROW    create high

    MIX
      YOUR     mix your t...
http://mrtopf.de/connect



             avoid pitfalls



                           http://comlounge.net
http://mrtopf.de/connect



             avoid pitfalls



                           http://comlounge.net
http://mrtopf.de/connect




                           http://comlounge.net
http://mrtopf.de/connect




      conversation
           tools for




                           http://comlounge.net
http://mrtopf.de/connect




 BLOGS
   comments      trackbacks   technorati.com       RSS




                           ...
http://mrtopf.de/connect




     http://www.openplans.org/projects/ploneweb20




                                       ...
http://mrtopf.de/connect




          Podcast
                           http://comlounge.net
http://mrtopf.de/connect




          Podcast
           convert your blog to a podcast:
           http://feedburner.com...
http://mrtopf.de/connect




   VideoBlog
   Tutorials: http://freevlog.org
   Hosting: http://youtube.com or http://blip....
http://mrtopf.de/connect




   SOCIAL
     NET
   WORKS
                           http://comlounge.net
http://mrtopf.de/connect




   SOCIAL
     NET
   WORKS
                           http://comlounge.net
http://mrtopf.de/connect




   SOCIAL
                           twitter.com
                           jaiku.com
       ...
http://mrtopf.de/connect




twitter.com
twittervision.com          http://comlounge.net
http://mrtopf.de/connect




twitter.com
twittervision.com          http://comlounge.net
http://mrtopf.de/connect




twitter.com
twittervision.com          http://comlounge.net
http://mrtopf.de/connect




      http://twitter.com/plone



                           http://comlounge.net
http://mrtopf.de/connect

 facebook.com




                           http://comlounge.net
http://mrtopf.de/connect




                Second Life




                              http://comlounge.net
http://mrtopf.de/connect




                Second Life




                              http://comlounge.net
http://mrtopf.de/connect




      offline Unconferences / Conferences
             Barcamp (http://barcamp.org)
          ...
http://mrtopf.de/connect




                           http://comlounge.net
http://mrtopf.de/connect



         conclusion


                           http://comlounge.net
http://mrtopf.de/connect



         conclusion
                   Everybody counts!




                                 ...
http://mrtopf.de/connect



         conclusion
                   Everybody counts!
                  Everybody can help!...
http://mrtopf.de/connect



         conclusion
                   Everybody counts!
                  Everybody can help!...
http://mrtopf.de/connect



         conclusion
                   Everybody counts!
                  Everybody can help!...
http://mrtopf.de/connect




           questions
            time for




    http://www.openplans.org/projects/ploneweb2...
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How to market Plone the Web2.0 way

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In this session I will describe possibilities for everybody to make Plone more known. This includes how to leverage the power of social media such as blogging, videoblogging and podcasting but also spreading the word about Plone by attending unconferences like Barcamps or being active in Second Life. This talk is targeted to everybody who want to make Plone more popular.

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How to market Plone the Web2.0 way

  1. 1. mrtopf.de http://comlounge.net Marketing for Plone the Web2.0 way Christian Scholz, COM.lounge http://comlounge.net Plone & Second Life Consulting http://mrtopf.de/connect
  2. 2. http://mrtopf.de/connect markets CONTENTS reaching out conversation http://comlounge.net
  3. 3. http://mrtopf.de/connect markets a brief history of http://comlounge.net
  4. 4. http://mrtopf.de/connect back in the days.... http://comlounge.net
  5. 5. http://mrtopf.de/connect BRAND G G G GG G G GG G G G GG GG mass distribution marketing model http://comlounge.net
  6. 6. http://mrtopf.de/connect BRAND G G G GG G G GG G G G GG GG mass distribution marketing model http://comlounge.net
  7. 7. http://mrtopf.de/connect G G G G G BRAND G G new marketing model http://comlounge.net
  8. 8. http://mrtopf.de/connect G G G G GG G G G G GG G G BRAND G G new marketing model http://comlounge.net
  9. 9. http://mrtopf.de/connect G G G G GG G G G G GG G G BRAND G G new marketing model http://comlounge.net
  10. 10. http://mrtopf.de/connect „Markets are conversations“ http://cluetrain.com http://comlounge.net
  11. 11. http://mrtopf.de/connect reaching out concepts for http://comlounge.net
  12. 12. http://mrtopf.de/connect I <3 Plone http://comlounge.net
  13. 13. http://mrtopf.de/connect GG G G GGG G GG G GG G G community in a closed loop http://comlounge.net
  14. 14. http://mrtopf.de/connect GG G G GGG G GG G GG G G community in a closed loop http://comlounge.net
  15. 15. http://mrtopf.de/connect JS Python we need to Open Source reach out http://comlounge.net
  16. 16. http://mrtopf.de/connect GROW YOUR COMMUNITY http://comlounge.net
  17. 17. http://mrtopf.de/connect GROW YOUR COMMUNITY http://comlounge.net
  18. 18. http://mrtopf.de/connect CREATEquality content GROW create high YOUR COMMUNITY http://comlounge.net
  19. 19. http://mrtopf.de/connect CREATEquality content GROW create high MIX YOUR mix your topics! COMMUNITY http://comlounge.net
  20. 20. http://mrtopf.de/connect CREATEquality content GROW create high MIX YOUR mix your topics! SPREAD advertise yourself COMMUNITY http://comlounge.net
  21. 21. http://mrtopf.de/connect CREATEquality content GROW create high MIX YOUR mix your topics! SPREAD advertise yourself COMMUNITY CONNECT address different audiences http://comlounge.net
  22. 22. http://mrtopf.de/connect avoid pitfalls http://comlounge.net
  23. 23. http://mrtopf.de/connect avoid pitfalls http://comlounge.net
  24. 24. http://mrtopf.de/connect http://comlounge.net
  25. 25. http://mrtopf.de/connect conversation tools for http://comlounge.net
  26. 26. http://mrtopf.de/connect BLOGS comments trackbacks technorati.com RSS http://comlounge.net
  27. 27. http://mrtopf.de/connect http://www.openplans.org/projects/ploneweb20 http://comlounge.net
  28. 28. http://mrtopf.de/connect Podcast http://comlounge.net
  29. 29. http://mrtopf.de/connect Podcast convert your blog to a podcast: http://feedburner.com http://comlounge.net
  30. 30. http://mrtopf.de/connect VideoBlog Tutorials: http://freevlog.org Hosting: http://youtube.com or http://blip.tv http://comlounge.net
  31. 31. http://mrtopf.de/connect SOCIAL NET WORKS http://comlounge.net
  32. 32. http://mrtopf.de/connect SOCIAL NET WORKS http://comlounge.net
  33. 33. http://mrtopf.de/connect SOCIAL twitter.com jaiku.com pownce.com NET facebook.com del.icio.us secondlife.com WORKS xing.com linkedin.com last.fm myspace.com flickr.com youtube.com http://comlounge.net
  34. 34. http://mrtopf.de/connect twitter.com twittervision.com http://comlounge.net
  35. 35. http://mrtopf.de/connect twitter.com twittervision.com http://comlounge.net
  36. 36. http://mrtopf.de/connect twitter.com twittervision.com http://comlounge.net
  37. 37. http://mrtopf.de/connect http://twitter.com/plone http://comlounge.net
  38. 38. http://mrtopf.de/connect facebook.com http://comlounge.net
  39. 39. http://mrtopf.de/connect Second Life http://comlounge.net
  40. 40. http://mrtopf.de/connect Second Life http://comlounge.net
  41. 41. http://mrtopf.de/connect offline Unconferences / Conferences Barcamp (http://barcamp.org) Web Monday http://comlounge.net
  42. 42. http://mrtopf.de/connect http://comlounge.net
  43. 43. http://mrtopf.de/connect conclusion http://comlounge.net
  44. 44. http://mrtopf.de/connect conclusion Everybody counts! http://comlounge.net
  45. 45. http://mrtopf.de/connect conclusion Everybody counts! Everybody can help! http://comlounge.net
  46. 46. http://mrtopf.de/connect conclusion Everybody counts! Everybody can help! Grow your own community http://comlounge.net
  47. 47. http://mrtopf.de/connect conclusion Everybody counts! Everybody can help! Grow your own community Create Conversations! http://comlounge.net
  48. 48. http://mrtopf.de/connect questions time for http://www.openplans.org/projects/ploneweb20 http://comlounge.net
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