How to market Plone the Web2.0 way

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In this session I will describe possibilities for everybody to make Plone more known. This includes how to leverage the power of social media such as blogging, videoblogging and podcasting but also …

In this session I will describe possibilities for everybody to make Plone more known. This includes how to leverage the power of social media such as blogging, videoblogging and podcasting but also spreading the word about Plone by attending unconferences like Barcamps or being active in Second Life. This talk is targeted to everybody who want to make Plone more popular.

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  • 1. mrtopf.de http://comlounge.net Marketing for Plone the Web2.0 way Christian Scholz, COM.lounge http://comlounge.net Plone & Second Life Consulting http://mrtopf.de/connect
  • 2. http://mrtopf.de/connect markets CONTENTS reaching out conversation http://comlounge.net
  • 3. http://mrtopf.de/connect markets a brief history of http://comlounge.net
  • 4. http://mrtopf.de/connect back in the days.... http://comlounge.net
  • 5. http://mrtopf.de/connect BRAND G G G GG G G GG G G G GG GG mass distribution marketing model http://comlounge.net
  • 6. http://mrtopf.de/connect BRAND G G G GG G G GG G G G GG GG mass distribution marketing model http://comlounge.net
  • 7. http://mrtopf.de/connect G G G G G BRAND G G new marketing model http://comlounge.net
  • 8. http://mrtopf.de/connect G G G G GG G G G G GG G G BRAND G G new marketing model http://comlounge.net
  • 9. http://mrtopf.de/connect G G G G GG G G G G GG G G BRAND G G new marketing model http://comlounge.net
  • 10. http://mrtopf.de/connect „Markets are conversations“ http://cluetrain.com http://comlounge.net
  • 11. http://mrtopf.de/connect reaching out concepts for http://comlounge.net
  • 12. http://mrtopf.de/connect I <3 Plone http://comlounge.net
  • 13. http://mrtopf.de/connect GG G G GGG G GG G GG G G community in a closed loop http://comlounge.net
  • 14. http://mrtopf.de/connect GG G G GGG G GG G GG G G community in a closed loop http://comlounge.net
  • 15. http://mrtopf.de/connect JS Python we need to Open Source reach out http://comlounge.net
  • 16. http://mrtopf.de/connect GROW YOUR COMMUNITY http://comlounge.net
  • 17. http://mrtopf.de/connect GROW YOUR COMMUNITY http://comlounge.net
  • 18. http://mrtopf.de/connect CREATEquality content GROW create high YOUR COMMUNITY http://comlounge.net
  • 19. http://mrtopf.de/connect CREATEquality content GROW create high MIX YOUR mix your topics! COMMUNITY http://comlounge.net
  • 20. http://mrtopf.de/connect CREATEquality content GROW create high MIX YOUR mix your topics! SPREAD advertise yourself COMMUNITY http://comlounge.net
  • 21. http://mrtopf.de/connect CREATEquality content GROW create high MIX YOUR mix your topics! SPREAD advertise yourself COMMUNITY CONNECT address different audiences http://comlounge.net
  • 22. http://mrtopf.de/connect avoid pitfalls http://comlounge.net
  • 23. http://mrtopf.de/connect avoid pitfalls http://comlounge.net
  • 24. http://mrtopf.de/connect http://comlounge.net
  • 25. http://mrtopf.de/connect conversation tools for http://comlounge.net
  • 26. http://mrtopf.de/connect BLOGS comments trackbacks technorati.com RSS http://comlounge.net
  • 27. http://mrtopf.de/connect http://www.openplans.org/projects/ploneweb20 http://comlounge.net
  • 28. http://mrtopf.de/connect Podcast http://comlounge.net
  • 29. http://mrtopf.de/connect Podcast convert your blog to a podcast: http://feedburner.com http://comlounge.net
  • 30. http://mrtopf.de/connect VideoBlog Tutorials: http://freevlog.org Hosting: http://youtube.com or http://blip.tv http://comlounge.net
  • 31. http://mrtopf.de/connect SOCIAL NET WORKS http://comlounge.net
  • 32. http://mrtopf.de/connect SOCIAL NET WORKS http://comlounge.net
  • 33. http://mrtopf.de/connect SOCIAL twitter.com jaiku.com pownce.com NET facebook.com del.icio.us secondlife.com WORKS xing.com linkedin.com last.fm myspace.com flickr.com youtube.com http://comlounge.net
  • 34. http://mrtopf.de/connect twitter.com twittervision.com http://comlounge.net
  • 35. http://mrtopf.de/connect twitter.com twittervision.com http://comlounge.net
  • 36. http://mrtopf.de/connect twitter.com twittervision.com http://comlounge.net
  • 37. http://mrtopf.de/connect http://twitter.com/plone http://comlounge.net
  • 38. http://mrtopf.de/connect facebook.com http://comlounge.net
  • 39. http://mrtopf.de/connect Second Life http://comlounge.net
  • 40. http://mrtopf.de/connect Second Life http://comlounge.net
  • 41. http://mrtopf.de/connect offline Unconferences / Conferences Barcamp (http://barcamp.org) Web Monday http://comlounge.net
  • 42. http://mrtopf.de/connect http://comlounge.net
  • 43. http://mrtopf.de/connect conclusion http://comlounge.net
  • 44. http://mrtopf.de/connect conclusion Everybody counts! http://comlounge.net
  • 45. http://mrtopf.de/connect conclusion Everybody counts! Everybody can help! http://comlounge.net
  • 46. http://mrtopf.de/connect conclusion Everybody counts! Everybody can help! Grow your own community http://comlounge.net
  • 47. http://mrtopf.de/connect conclusion Everybody counts! Everybody can help! Grow your own community Create Conversations! http://comlounge.net
  • 48. http://mrtopf.de/connect questions time for http://www.openplans.org/projects/ploneweb20 http://comlounge.net