ObservationsAssign #2 - Creativity Class        Alex Woo
Location and EnvironmentAn inviting store is more than location- trees and shade near Peets Coffee- versus busy street nea...
Lighting Aids Presentation = Quality- Overhead Ceiling Fluorescent Lights convey utilitariancheapness (i.e. lower quality ...
Flow Matters- Peets: Baristas & Counter against wall    Result: Open Space and Direct flow to order- Starbucks: Counter ju...
Selection => Higher QualityMore selection of better items conveys overallbetter quality
Employees Make the VibeEngaged Employees Who Use the Products Upsell More
Chain Stores Have More SecurityIndependent of price of products, chain storeshave more security cameras- $500- $96K guitar...
Upcoming SlideShare
Loading in...5
×

Observations aw

75

Published on

Assignment #2 for Creativity Class

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
75
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Observations aw

  1. 1. ObservationsAssign #2 - Creativity Class Alex Woo
  2. 2. Location and EnvironmentAn inviting store is more than location- trees and shade near Peets Coffee- versus busy street near Starbucks (nearly empty)
  3. 3. Lighting Aids Presentation = Quality- Overhead Ceiling Fluorescent Lights convey utilitariancheapness (i.e. lower quality products)- Direct Spot Lights convey higher quality
  4. 4. Flow Matters- Peets: Baristas & Counter against wall Result: Open Space and Direct flow to order- Starbucks: Counter juts into center Result: Forces customers to walk in a U to order Fewer tables, less open space
  5. 5. Selection => Higher QualityMore selection of better items conveys overallbetter quality
  6. 6. Employees Make the VibeEngaged Employees Who Use the Products Upsell More
  7. 7. Chain Stores Have More SecurityIndependent of price of products, chain storeshave more security cameras- $500- $96K guitars with in this store- no cameras
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×