Future of Mobile
2009 - 2018
Global Internet Connected Device
Shipments
Personal
Computers
Smartphones
Tablets
Smart TVs
Wearables
0
200,000,000
400,00...
Samsung
Apple
Huawei
LG
Lenovo
Sony Ericsson ZTE
Nokia Windows
Phone
BlackBerry
HTC
Motorola
Other
0
25,000,000
50,000,000...
Global Computer Shipments
PCs
Tablets
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
(Thousands)
So...
Demand For Phablets Is Skyrocketing In
Asia
Laptop
Tablet
Phablet
0
3
6
9
12
15
18
21
24
27
2011 Q4 2012 Q1 2012 Q2 2012 Q...
Wearable Device Market Size Forecast
$-
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
2010 2011 2012 2013 2014 2015 ...
Connected Car Revenue Forecast
In-vehicle
services
Hardware
Telematics
service
providers
Telecom
service
providers
€ .0
€ ...
Global PC Shipments by Manufacturer
Lenovo
HP
Dell
Acer
Other
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90...
Breakdown Of The Average
Smartphone Owner's Daily Time-Spend
Other
8%
Visit Websites
14%
Games
8%
Social
Networking
15%
Ta...
Average Minutes Spent Per
Interaction By Device
43
39
30
17
0
5
10
15
20
25
30
35
40
45
50
TV PC/Laptop Tablet Smartphone
...
U.S. Consumer Media Consumption
Share
45%
25%
17%
9%
7%
4%
44%
26%
16%
8% 8%
6%
43%
26%
15%
7% 7%
9%
42%
26%
14%
6%
5%
12%...
User Bases Instagram, WhatsApp
Snapchat
Instagram
WhatsApp
Snapchat
0
50,000,000
100,000,000
150,000,000
200,000,000
250,0...
WhatsApp Growth
8
10
11
16
19
200
Activer Users
450
0
50
100
150
200
250
300
350
400
450
500
0
5
10
15
20
25
Apr-13 Jun-13...
WhatsApp, WeChat, And LINE
Monthly Active Users (Global)
0
50
100
150
200
250
300
350
400
450
500
Millions
Source: BI Inte...
OTT Surpasses SMS
16
20
04
41.0
00
05
10
15
20
25
30
35
40
45
2011 2012 2013
BillionsOfMessagesPerDay
Source: Informa, Apr...
Top Photo Sharing Sites, Nov. 2013
Facebook
43%
Snapchat
49%
Instagram
7%
Flickr
1%
Share Of Average Daily Photo Uploads A...
Snapchat's Daily Photo Shares
0
50
100
150
200
250
300
350
400
DailyPhotoSharesInMillions
Source: Snapchat, TechCrunch Sep...
Global Internet Traffic
Desktop Vs. Mobile
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Source: StatCounter, September 2013
Global Mobile Video Traffic Will
Continue To Surge
0
1
2
3
4
5
6
7
8
2011 2012 2013 2014 2015 2016 2017
MillionsofTerabyte...
Mobile Usage:
Pandora, Twitter, Facebook
Pandora
Facebook
Twitter
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2008 2009 2010 20...
Facebook Ad Revenues Split
Total Ad
Revenue
Mobile Ad
Revenue
$ .0
$ 500.0
$ 1000.0
$ 1500.0
$ 2000.0
$ 2500.0
1Q10 2Q10 3...
Ecommerce Website Traffic By
Device
PC
Tablet
Smartphone
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q1 2011 Q2 2011 Q3 20...
Leading Retailers' Digital Audience
Population By Device
0
20
40
60
80
100
120
140
160
(Millions)
Source: comScore
Desktop...
Starbucks's Mobile Payments
Volume
$144.648
$206.640
$244.332
$272.113
$340.20
$.0
$50.0
$100.0
$150.0
$200.0
$250.0
$300....
Apple App Store Cumulative
Revenue
And Developer Payouts
Cumulative
Revenue
Payments To
Developers
$.0
$5000.0
$10000.0
$1...
Global Mobile Phone Sales
-
50000.0
100000.0
150000.0
200000.0
250000.0
300000.0
350000.0
400000.0
(Thousands)
Source: Gar...
Smartphone Sales In 2014 will be Driven
By New Users In Emerging Markets
0
50
100
150
200
250
300
MillionsOfSmartphones
So...
Total App Downloads vs. App
Downloads Per Capita By Country,
1358.080
293.950
184.580 139.130 129.820
244.190
79.230
506.8...
Global Smartphone Average Selling
Price Forecast
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
2010A 2011A 2012A 2013E 2014E 2...
iPhone Sales
0%
20%
40%
60%
80%
100%
120%
140%
160%
0
10,000
20,000
30,000
40,000
50,000
60,000
Q1
2010
Q2
2010
Q3
2010
Q4...
iPad Sales
-50%
0%
50%
100%
150%
200%
0
5,000
10,000
15,000
20,000
25,000
30,000
Q2
2010
Q3
2010
Q4
2010
Q1
2011
Q2
2011
Q...
Global Tablet Shipments by Platform
Apple
Amazon
(Kindle Fire)
Windows
0
10,000,000
20,000,000
30,000,000
40,000,000
50,00...
Year Over Year Growth
Smartphones vs Tablets, Quarterly
Smartphones
Tablets
0%
50%
100%
150%
200%
250%
300%
350%
Q2
2009
Q...
Global Smartphone Market Share
Android
Apple iOS
Microsoft
BlackBerry
Other
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q3...
Global Tablet Market Share
Android
Apple
Amazon
(Kindle Fire)
BlackBerry Nook Windows
0%
10%
20%
30%
40%
50%
60%
70%
80%
9...
Global Computing Platform
Market Share
Android
Windows
Apple
BlackBerry
Other
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
...
Developers Main Platforms / Global
0%
34%
33%
17%
4%
5%
7%
Developers' Main Platform
Android
iOS
HTML5
BlackBerry 10
Windo...
Android Platform Dist. As of Feb 2014
Froyo
1%
Gingerbread
20%
Ice Cream
Sandwich
16%
Jelly Bean
61%
KitKat
2%
Source: dev...
U.S Smartphone Market Share
Android
Apple
BlackBerry
Microsoft
Other
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Jan
10
Ma...
Global Mobile Ad Revenue
Market Share By OS
iOS
Android
Other
BlackBerry OS
Symbian
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%...
Ecommerce Website Traffic By
Mobile Platform
iPad
iPhone
Android Phone
Android TabletOther
00%
10%
20%
30%
40%
50%
60%
70%...
Ad Spending vs. Consumer Time
Spent
6%
42%
26%
14%
12%
23%
43%
22%
10%
3%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Print ...
U.S. Advertising
Offline
Online
$.0
$20.0
$40.0
$60.0
$80.0
$100.0
$120.0
$140.0
$160.0
$180.0
(billions)
Source: IAB, U.S...
Digital Ad Revenue by Format
48% 43%
21%
19%
7%
15%
7% 6%
6% 7%
5% 4%
2% 2%
3% 3%
0.5% 0.4%
0%
10%
20%
30%
40%
50%
60%
70%...
Global Mobile Advertising Revenue
Search
Display
Messaging
$0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
...
Global Mobile Search Market Share
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Dec08
Feb09
Apr09
Jun09
Aug09
Oct09
Dec09
Fe...
What Is The Next Big Thing In Mobile?
6%
9%
19%
2%
4%
7%
7%
17%
7%
22%
0% 5% 10% 15% 20% 25%
Other
Connected TV
Everything...
Wearable Technology
87%
13%
20%
12%
6%
2% 2% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
No Yes Nike+
Fuelband Or
Activ...
Wearable Technology
Yes
28%
No
53%
Not Sure
19%
Would You Feel Comforable If Someone You Were Interacting
With Were Wearin...
Average Daily Time Spent Per
Person
Sleeping
7.6 hours
Leisure And Sports
2.5 hours
In The Car 1.2 hours
Eating/Drinking 1...
Waze User Growth
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
Jul-11 Jan-12 Jul-12 Oct-12 Jan-13 Feb-1...
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Wonk Mobile Future of Mobile

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Wonk Mobile Future of Mobile

  1. 1. Future of Mobile 2009 - 2018
  2. 2. Global Internet Connected Device Shipments Personal Computers Smartphones Tablets Smart TVs Wearables 0 200,000,000 400,000,000 600,000,000 800,000,000 1,000,000,000 1,200,000,000 1,400,000,000 1,600,000,000 1,800,000,000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Units Source: Gartner, IDC, Strategy Analytics, Company Filings, BI Intelligence Estimates
  3. 3. Samsung Apple Huawei LG Lenovo Sony Ericsson ZTE Nokia Windows Phone BlackBerry HTC Motorola Other 0 25,000,000 50,000,000 75,000,000 100,000,000 125,000,000 150,000,000 175,000,000 200,000,000 225,000,000 250,000,000 275,000,000 300,000,000 325,000,000 Q1 2009 Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 UnitsShipped Source: BI Intelligence Estimates Global Shipments by Manufacturer
  4. 4. Global Computer Shipments PCs Tablets 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 (Thousands) Source: Gartner, IDC, Strategy Analytics company releases
  5. 5. Demand For Phablets Is Skyrocketing In Asia Laptop Tablet Phablet 0 3 6 9 12 15 18 21 24 27 2011 Q4 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1 2013 Q2 MillionsOfUnitsShipped Source: International Data Corporation August 2013 "Asia" excludes Japan and includes Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, and Vietnam.
  6. 6. Wearable Device Market Size Forecast $- $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 2010 2011 2012 2013 2014 2015 2016 2017 2018 (Millions) Source: BI Intelligence estimates, ABI Research, IMS, Juniper, *Assumes 42$ average selling price for wearable devices
  7. 7. Connected Car Revenue Forecast In-vehicle services Hardware Telematics service providers Telecom service providers € .0 € 5000.0 € 10000.0 € 15000.0 € 20000.0 € 25000.0 € 30000.0 € 35000.0 € 40000.0 € 45000.0 2009A 2010A 2011A 2012A 2013E 2014E 2015E 2016E 2017E 2018E (millions) Source: SBD, GSMA
  8. 8. Global PC Shipments by Manufacturer Lenovo HP Dell Acer Other 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000 (thousands) Source: Gartner, IDC iPad released Windows 8 released
  9. 9. Breakdown Of The Average Smartphone Owner's Daily Time-Spend Other 8% Visit Websites 14% Games 8% Social Networking 15% Talk 26% Text 20% Email 9% On Average, U.S. Smartphone Owners Spend 58 Minutes Daily On Their Phones Source: Experian Marketing Services, May 2013
  10. 10. Average Minutes Spent Per Interaction By Device 43 39 30 17 0 5 10 15 20 25 30 35 40 45 50 TV PC/Laptop Tablet Smartphone Minutes Source: Google, August 2012
  11. 11. U.S. Consumer Media Consumption Share 45% 25% 17% 9% 7% 4% 44% 26% 16% 8% 8% 6% 43% 26% 15% 7% 7% 9% 42% 26% 14% 6% 5% 12% 38% 20% 12% 4% 5% 20% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% TV Online Radio Print Other Mobile Source: eMarketer, August 2013 2009 2010 2011 2012 2013
  12. 12. User Bases Instagram, WhatsApp Snapchat Instagram WhatsApp Snapchat 0 50,000,000 100,000,000 150,000,000 200,000,000 250,000,000 300,000,000 350,000,000 400,000,000 TotalUserBaseSize Source: News Reports, Company Listings, ComScore, BII Estimates
  13. 13. WhatsApp Growth 8 10 11 16 19 200 Activer Users 450 0 50 100 150 200 250 300 350 400 450 500 0 5 10 15 20 25 Apr-13 Jun-13 Aug-13 Dec-13 Feb-14 NumberOfActiveUsers(Millions) NumberOfDailyMessages(Billions) Source: WhatsApp, News Reports, BII Estimates Messages Sent Activer Users
  14. 14. WhatsApp, WeChat, And LINE Monthly Active Users (Global) 0 50 100 150 200 250 300 350 400 450 500 Millions Source: BI Intelligence Estimates WhatsApp WeChat LINE
  15. 15. OTT Surpasses SMS 16 20 04 41.0 00 05 10 15 20 25 30 35 40 45 2011 2012 2013 BillionsOfMessagesPerDay Source: Informa, April 2013 SMS OTT
  16. 16. Top Photo Sharing Sites, Nov. 2013 Facebook 43% Snapchat 49% Instagram 7% Flickr 1% Share Of Average Daily Photo Uploads Among Top 4 Sites (809 Million Photos) Source: BI Intelligence
  17. 17. Snapchat's Daily Photo Shares 0 50 100 150 200 250 300 350 400 DailyPhotoSharesInMillions Source: Snapchat, TechCrunch September 2013, CNET June 2013, KPCG May 2013
  18. 18. Global Internet Traffic Desktop Vs. Mobile 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: StatCounter, September 2013
  19. 19. Global Mobile Video Traffic Will Continue To Surge 0 1 2 3 4 5 6 7 8 2011 2012 2013 2014 2015 2016 2017 MillionsofTerabytesPerMonth Source: Cisco, 2013
  20. 20. Mobile Usage: Pandora, Twitter, Facebook Pandora Facebook Twitter 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 2008 2009 2010 2011 2012 2013
  21. 21. Facebook Ad Revenues Split Total Ad Revenue Mobile Ad Revenue $ .0 $ 500.0 $ 1000.0 $ 1500.0 $ 2000.0 $ 2500.0 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 Millions Source: Facebook
  22. 22. Ecommerce Website Traffic By Device PC Tablet Smartphone 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Source: Monetate
  23. 23. Leading Retailers' Digital Audience Population By Device 0 20 40 60 80 100 120 140 160 (Millions) Source: comScore Desktop Only Desktop + Mobile Mobile Only
  24. 24. Starbucks's Mobile Payments Volume $144.648 $206.640 $244.332 $272.113 $340.20 $.0 $50.0 $100.0 $150.0 $200.0 $250.0 $300.0 $350.0 $400.0 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2014 MillionsOfU.S.Dollars Source: Starbucks's Statements, BI Intelligence Estimates
  25. 25. Apple App Store Cumulative Revenue And Developer Payouts Cumulative Revenue Payments To Developers $.0 $5000.0 $10000.0 $15000.0 $20000.0 $25000.0 (millions) Source: News Reports, Company Releases
  26. 26. Global Mobile Phone Sales - 50000.0 100000.0 150000.0 200000.0 250000.0 300000.0 350000.0 400000.0 (Thousands) Source: Gartner Feature Smartphones
  27. 27. Smartphone Sales In 2014 will be Driven By New Users In Emerging Markets 0 50 100 150 200 250 300 MillionsOfSmartphones Source: Mediacells via The Guardian Sales To New Smartphone Users In 2014 Smartphone Upgrades In 2014 Top 11 Other Markets
  28. 28. Total App Downloads vs. App Downloads Per Capita By Country, 1358.080 293.950 184.580 139.130 129.820 244.190 79.230 506.890 314.510 4.30 4.65 2.30 2.12 0.67 1.70 3.43 0.37 2.47 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 0 200 400 600 800 1,000 1,200 1,400 1,600 USA UK Germany France Brazil Russia Australia China Japan AppDownloadsPerCapita TotalAppDownlaods(Millions) Source: XYO, BII Estimates Total App Downloads App Downloads Per Capita
  29. 29. Global Smartphone Average Selling Price Forecast $100.0 $150.0 $200.0 $250.0 $300.0 $350.0 2010A 2011A 2012A 2013E 2014E 2015E 2016E AverageSellingPrice Source: BI Intelligence Estimates
  30. 30. iPhone Sales 0% 20% 40% 60% 80% 100% 120% 140% 160% 0 10,000 20,000 30,000 40,000 50,000 60,000 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 YOYSalesGrowth UnitSales(Thousands) Source: Company Filings Unit Sales YOY Sales Growth
  31. 31. iPad Sales -50% 0% 50% 100% 150% 200% 0 5,000 10,000 15,000 20,000 25,000 30,000 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 YOYSalesGrowth UnitSale(Thousands) Source: Company Filings Unit Sales YOY Sales Growth
  32. 32. Global Tablet Shipments by Platform Apple Amazon (Kindle Fire) Windows 0 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000 70,000,000 80,000,000 90,000,000 100,000,000 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Source: BI Intelligence Estimates Android
  33. 33. Year Over Year Growth Smartphones vs Tablets, Quarterly Smartphones Tablets 0% 50% 100% 150% 200% 250% 300% 350% Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Source: BI Intelligence Estimates
  34. 34. Global Smartphone Market Share Android Apple iOS Microsoft BlackBerry Other 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Source: IDC, Strategy Analytics
  35. 35. Global Tablet Market Share Android Apple Amazon (Kindle Fire) BlackBerry Nook Windows 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Source: BI Intelligence Estimates
  36. 36. Global Computing Platform Market Share Android Windows Apple BlackBerry Other 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q1 2009 Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Source: Gartner, IDC, Stategy Analytics, Company Filings, BI Intelligence Estimates
  37. 37. Developers Main Platforms / Global 0% 34% 33% 17% 4% 5% 7% Developers' Main Platform Android iOS HTML5 BlackBerry 10 Windows Phone Other Source: Developer Economics July 2013
  38. 38. Android Platform Dist. As of Feb 2014 Froyo 1% Gingerbread 20% Ice Cream Sandwich 16% Jelly Bean 61% KitKat 2% Source: developer.android.com
  39. 39. U.S Smartphone Market Share Android Apple BlackBerry Microsoft Other 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Jan 10 Mar 10 May 10 Jul 10 Sep 10 Nov 10 Jan 11 Mar 11 May 11 Jul 11 Sep 11 Nov 11 Jan 12 Mar 12 May 12 Jul 12 Sep 12 Nov 12 Jan 13 Mar 13 May 13 Jul 13 Sep 13 Nov 13 Source: comScore
  40. 40. Global Mobile Ad Revenue Market Share By OS iOS Android Other BlackBerry OS Symbian 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Source: Opera Mediaworks
  41. 41. Ecommerce Website Traffic By Mobile Platform iPad iPhone Android Phone Android TabletOther 00% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Source: Monetate
  42. 42. Ad Spending vs. Consumer Time Spent 6% 42% 26% 14% 12% 23% 43% 22% 10% 3% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Print TV Web Radio Mobile Source: Mary Meeker, IAB, eMarketer
  43. 43. U.S. Advertising Offline Online $.0 $20.0 $40.0 $60.0 $80.0 $100.0 $120.0 $140.0 $160.0 $180.0 (billions) Source: IAB, U.S. Census Bureau, Stategy Analytics. BI Intelligence estimates
  44. 44. Digital Ad Revenue by Format 48% 43% 21% 19% 7% 15% 7% 6% 6% 7% 5% 4% 2% 2% 3% 3% 0.5% 0.4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% H1 2012 H2 2013 %OfTotalDigitalAdRevenue Source: IAB 2013 Email Rich Media Sponsorship Lead Generation Digital Video Classifieds Mobile Display/ Banner Search
  45. 45. Global Mobile Advertising Revenue Search Display Messaging $0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 $16,000 2007 2008 2009 2010 2011 2012 2013E (Millions) Source: IAB, BI Intelligence Estimates
  46. 46. Global Mobile Search Market Share 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Dec08 Feb09 Apr09 Jun09 Aug09 Oct09 Dec09 Feb10 Apr10 Jun10 Aug10 Oct10 Dec10 Feb11 Apr11 Jun11 Aug11 Oct11 Dec11 Feb12 Apr12 Jun12 Aug12 Oct12 Dec12 Feb13 Apr13 Jun13 Aug13 Oct13 Dec13 Source: StatCounter Google Yahoo! bing
  47. 47. What Is The Next Big Thing In Mobile? 6% 9% 19% 2% 4% 7% 7% 17% 7% 22% 0% 5% 10% 15% 20% 25% Other Connected TV Everything As A Service Indoor Location Distance Learning Mobile Advertising Mobile Health Mobile Wallet Connected Car Wearables Source: Open Mobile Media, July 2013; n = 50+ Top-Level Mobile Executives Attending The Open Mobile Summit
  48. 48. Wearable Technology 87% 13% 20% 12% 6% 2% 2% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% No Yes Nike+ Fuelband Or Activity Tracker Fitbit Bodymedia Fitcore Pebble Watch Jawbone UP Recon Ski Goggles Source: Bloomberg/Survey Monkey, April 2013 Have You Ever Purchased A Wearable Computing Device Or Received One As A Gift? If So, Which One? (US Respondents)
  49. 49. Wearable Technology Yes 28% No 53% Not Sure 19% Would You Feel Comforable If Someone You Were Interacting With Were Wearing Glasses Like These?* Source: YouGov, May 2013 *n = 1,000 smartphone
  50. 50. Average Daily Time Spent Per Person Sleeping 7.6 hours Leisure And Sports 2.5 hours In The Car 1.2 hours Eating/Drinking 1.1 hours Household Work 1.1 hours Other 1.7 others 0 12 24 Source: Bureau Of Labor Statistics U.S. Employed Citizens ages 25 to 54 Working 8.8 hours
  51. 51. Waze User Growth 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 Jul-11 Jan-12 Jul-12 Oct-12 Jan-13 Feb-13 Jun-13 Dec-13* ThousandsOfRegisteredUsers Source: News Reports, Company Releases,*BII Estimate
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