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Persona presentation wonjong choi-r2

Persona presentation wonjong choi-r2






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    Persona presentation wonjong choi-r2 Persona presentation wonjong choi-r2 Presentation Transcript

    • Persona Development Wonjong Choi
    • Persona “A persona is an invaluable tool used early in the concept phase of designing a website. Personas are archetypes of users whose beliefs and behavior patterns are catalogued, summarized and shared with project team members. Everyone on the team utilizes the persona set to determine whether their designs meet the personas’ needs.” http://www.usabilitysciences.com/services/behavior-based-persona-development
    • Persona Description Name Age Job Photo Family Background Job Environment Internet Proficiency Needs Goal
    • Demographic Statistical information helps you define the target audience and a persona. Image Source: http://www.in-traction.com/mobile-ecosystems/
    • Steps to develop a persona At the beginning of the information design project, designers and developers collect information, create personas, and refine them. Conduct user research Brainstorm and Create Personas Make them realistic Condense the research Refine them Share them with team members Reference: http://www.usability.gov/how-to-and-tools/methods/personas.html
    • Persona Example #1 Jennifer is a 22 year old undergraduate student who studies at the University of Minnesota. Her major is writing studies, so she plans to be a technical communicator in the future. She is considering applying to a Master’s degree program for further study and frequently searches for degree programs and detailed information about courses provided by such degree programs. Image Source: http://www.freedigitalphotos.net/images/agree-terms.php
    • Persona Example #2 Janelle is a 28 year-old grad student working on completing her MS in Scientific and Technical Communication. She is enrolled in the program part time and this is her second semester. She also works full time at a small advertising agency as an Account Executive. She enjoys her job, but is excited to move into a position that utilizes her communication skills. In addition to her work and school commitments, Janelle is a new mother to a 6 month-old baby girl. Over the past few months, Janelle has struggled to manage her school, work and family responsibilities and often feels overwhelmed. When she does have some spare time, she enjoys biking, cooking and watching How I Met Your Mother. Image Source: http://www.freedigitalphotos.net/images/agree-terms.php
    • Persona Example #3 Professor Tim Jones, 45, currently teaches Information Design at the University of Michigan, Ann Arbor. Tim lives near campus with his wife of twelve years and their two children. He is a loving husband and father. He is also a passionate teacher and is always looking for ways to improve his lesson plans. This is Tim’s 3rd year teaching Information Design in Ann Arbor. In addition, Professor Jones also teaches an entry-level creative writing course and volunteers at a local art foundation that helps under privileged youths work on their reading and writing skills. Professor Jones is a very busy person who loves what he does and works very hard to ensure that he is a contributing member of his community Image Source: Hemera Technologies/AbleStock.com/Getty Images
    • Benefits of Personas Personas describe the representative users of an information development project. They help designers and developers understand the common vision of the target audience. This saves decision-making time and avoids guesswork. Reference: http://www.usability.gov/how-to-and-tools/methods/personas.html