National organic agriculture seminar 2012

  • 189 views
Uploaded on

 

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
189
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. National Organic Agriculture Seminar 2012 Paper 10 Marketing & Branding Organic Product How Can The Market help?
  • 2. Speaker Co Owner / FounderEcogreen Organic Shop & Restaurant
  • 3. Reframe Yes, the market can help? BUT 1stHow can we get the market to help?
  • 4. Market Support Awareness Compelling Serving Like Own
  • 5. STEP 1[Start with The Content ] which isME & MY PROPOSITION True Unique Innovative Paradigm Shift
  • 6. Step 2Use the Channels [1 ] Face to Face [2] Social Media
  • 7. Social Media
  • 8. Step 3 Sustain TheConversation
  • 9. Branding, the journey Know V Like V Trust V Share
  • 10. New AgeNew paradigm/ Counter intuitive Give vs Get Transparent vs Opaque Collaborate vs Compete Inclusive vs Exclusive Diverse vs uniform
  • 11. GIVEHelp Market v v GETMarket Help
  • 12. Further references• www.ted.com• www.youtube.com/watch?v=4NyXzir2yKg&feature=related• www.youtube.com/watch?=ukA2zKGQik&feature=related• http://askdianakerekes.com/personal-branding-2/• http://www.youtube.com/watch?v=0eUeL3n7fDs• http://www.facebook.com/#!/DQFarm• http://www.facebook.com/#!/EcogreenOrganic• www.slideshare.net/wongkaiyuen/edit_my_uploads