National organic agriculture seminar 2012

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National organic agriculture seminar 2012

  1. 1. National Organic Agriculture Seminar 2012 Paper 10 Marketing & Branding Organic Product How Can The Market help?
  2. 2. Speaker Co Owner / FounderEcogreen Organic Shop & Restaurant
  3. 3. Reframe Yes, the market can help? BUT 1stHow can we get the market to help?
  4. 4. Market Support Awareness Compelling Serving Like Own
  5. 5. STEP 1[Start with The Content ] which isME & MY PROPOSITION True Unique Innovative Paradigm Shift
  6. 6. Step 2Use the Channels [1 ] Face to Face [2] Social Media
  7. 7. Social Media
  8. 8. Step 3 Sustain TheConversation
  9. 9. Branding, the journey Know V Like V Trust V Share
  10. 10. New AgeNew paradigm/ Counter intuitive Give vs Get Transparent vs Opaque Collaborate vs Compete Inclusive vs Exclusive Diverse vs uniform
  11. 11. GIVEHelp Market v v GETMarket Help
  12. 12. Further references• www.ted.com• www.youtube.com/watch?v=4NyXzir2yKg&feature=related• www.youtube.com/watch?=ukA2zKGQik&feature=related• http://askdianakerekes.com/personal-branding-2/• http://www.youtube.com/watch?v=0eUeL3n7fDs• http://www.facebook.com/#!/DQFarm• http://www.facebook.com/#!/EcogreenOrganic• www.slideshare.net/wongkaiyuen/edit_my_uploads

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