Be Different

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Be Different

  1. 1. BE DIFFERENT
  2. 2. dramatically & demonstrably different
  3. 3. HOW to be different • USP • INNOVATIONS – Model – Marketing – Processes – Product & Services Stand out not Fit in
  4. 4. Unique Selling Proposition USP DEFINED as • Unique - It clearly sets you apart from your competition, positioning you the more logical choice. • Selling - It persuades another to exchange money for a product or service. • Proposition - It is a proposal or offer suggested for acceptance.
  5. 5. UNIQUE SELLING PROPOSITION it is what sets you and your business apart from your competition
  6. 6. As In • Rolls Royce cars for luxury in cars • Rolex for watches • I phone as in mobile phones • Nike as in sports wear • LV as in hand bags
  7. 7. UNIQUE SELLING PROPOSITION How To Create A Unique Selling Proposition By Jay Abraham http://www.abraham.com/articles/How_To_Create_A_Unique_Selling_Proposition.html
  8. 8. BE ME You are unique. You are the one and only one of the kind in the whole universe. You are different by just being yourself.

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