We’re young.                          And we know you’re coming for us.
    Presented by Brian Wong, founder & CEO, Kiip, ...
7
things
A bit about me
www.jomsocial.com


  Mashable Lists            Twitter       How To           Music              Travel         WordPress...
Super-Charge Your Twittering with                                                      Print   NEWS TIPLINE: idea
        ...
© 2010 Digg Inc. All rights reserved.
7
things
1   Help us accomplish something great
“Social media is the new Superbowl”
The “Great” Model


                             Vision


                    Brand
                                Retent...
2   Be cooler than our parents
FAIL.
3   Show us possibilities
4   Organic interactivity, not contrived
Social Approval
                                                         Cross-platform

            Compatibility

      ...
MPL
5   Keep it fresh
It takes some work
6   Statistics are boogers
Growth Potential

                         Behaviour


Measuring Youth
                        Numerical Age

    Network ...
© 2010 Digg Inc. All rights reserved.
Aren’t we all?




© 2010 Digg Inc. All rights reserved.
1   Help us accomplish something great

2   Be cooler than our parents

3   Show us possibilities, not just pretty picture...
A generation of innovators.
brian@brianwong.me
twitter.com/brian_wong
www.brianwong.me
We're young - and we know you're coming for us
We're young - and we know you're coming for us
We're young - and we know you're coming for us
We're young - and we know you're coming for us
We're young - and we know you're coming for us
We're young - and we know you're coming for us
We're young - and we know you're coming for us
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We're young - and we know you're coming for us

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7 tippers on how to effectively market with youth

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We're young - and we know you're coming for us

  1. We’re young. And we know you’re coming for us. Presented by Brian Wong, founder & CEO, Kiip, http://www.brianwong.me
  2. 7 things
  3. A bit about me
  4. www.jomsocial.com Mashable Lists Twitter How To Music Travel WordPress Jobs Games Google Bu News Channels Twitter YouTube Facebook Google MySpace Video iPhone Firefox Blo Advertise Jobs Contact Partners Network Spark of Genius Series Blippr Summer of Social Good Follow Followformation: Quickly Follow Dozens of Categorized Twitter Users July 14th, 2009 | by Jennifer Van Grove 21 Comments Twitter RSS New and existing Twitter users alike want 1071k Twitter Follower 255 to find interesting people to follow. We’ve tweets More Subsc created our own useful lists — 100+ musicians, retweet 40 best brands, 26 charities, 75 environmentalists — and there’s a smattering of Twitter directories, but Followformation launches today to provide a better way to help you follow top Twitterers. Followformation is pretty simple to use and understand. Twitter users are broken up into categories of interest like celebrity, writer, NBA, or travel, which you can select to find new people to follow. Should you check the preview box, you can even hover over category names to see individual users. Then you can select to follow the top 10 – 50 from each category, add your Twitter login credentials, and click follow to automatically follow new people.
  5. Super-Charge Your Twittering with Print NEWS TIPLINE: idea Email FollowFormation BY CHRIS DANNEN Tue Jul 28, 2009 at 11:31 AM This morning we reported that nearly 70% of adult Americans are clueless about Twitter. Here's one new tool that can help them out. FollowFormation is a free service launched last week by an 18-year-old entrepreneur named Brian Wong. Brian zipped his way through an undergrad business degree and promptly created a service that he says will help users find and follow top users according to their interests. "For new users, finding who to follow can be intimidating," he says. In the first few days of service, FollowFormation gained about 25,000 users, and the number C is rising. I
  6. © 2010 Digg Inc. All rights reserved.
  7. 7 things
  8. 1 Help us accomplish something great
  9. “Social media is the new Superbowl”
  10. The “Great” Model Vision Brand Retention overlap Market
  11. 2 Be cooler than our parents
  12. FAIL.
  13. 3 Show us possibilities
  14. 4 Organic interactivity, not contrived
  15. Social Approval Cross-platform Compatibility Constant Connectivity Contextual Sharing Social Connectivity Innate/Intrinsic Alignment Perception of Choice Celebrity Alignment “Idol” Mentality Statement Alignment The Needs Ecosystem of Youth
  16. MPL
  17. 5 Keep it fresh
  18. It takes some work
  19. 6 Statistics are boogers
  20. Growth Potential Behaviour Measuring Youth Numerical Age Network Presence 7 Brand Affinity “Youth” is a misnomer
  21. © 2010 Digg Inc. All rights reserved.
  22. Aren’t we all? © 2010 Digg Inc. All rights reserved.
  23. 1 Help us accomplish something great 2 Be cooler than our parents 3 Show us possibilities, not just pretty pictures 4 We prefer organic interactivity 5 Keep it fresh; blow us away 6 Statistics are boogers 7 We’re all young
  24. A generation of innovators.
  25. brian@brianwong.me twitter.com/brian_wong www.brianwong.me

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