Innovate! Forget product development

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A pecha kucha presentation I gave recently at a seminar about the need for companies to differentiate by adopting the idea value driven innovation vs. the old product driven innovation thinking.

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Innovate! Forget product development

  1. 1. OPMENT! DEV EL T PR ODUCT TE! F ORGEINN OVA
  2. 2. TOBIAS DAHLBERG www.tobiasdahlberg.com WONDER HELSINKI www.wonderhelsinki.com WONDER HELSINKI
  3. 3. A TIM E OF LIVIN G IN WE A RE HAN GE. TION AL C EXCEP SO URCES... TURAL RE C RISIS. NA I NANCIAL POPUL ATION. F G LU ES. AGIN M. NEW VANEW CAPITALIS
  4. 4. APT TO A RN T O AD M UST LEA RLD PAN IES GIN G WOCOM LY C HAN CO NST ANT “KODAK LOST ITS MOMENT” R . I . P. 1880-2011 WONDER INNOVATION
  5. 5. MP ETITIO N N TO CO BO ILS DOWIT ALL HANGE TODAY PEED OF C INABLE TED, BU T THE S N IS NO T SUSTA COMPE OVATIO ALWAYS CT DRI VEN INN MPANI ES HAVE . PRODU CO YTHINGCHANG ES EVER
  6. 6. G YO UH AVE EVERYT HIN NT!QU ESTION MA NAG ME ABO UT L EAR NED . SINESS LEVEL S OF BU IVITY TO ALL & CREAT PPLY DESIGNA WONDER INNOVATION
  7. 7. TAG E= E ADVAN M PET ITIV RE. CO E CU LTU CO RPO RAT in com panies son to invest e only rea eir abi lity to ce of p rofit, th novate and th“The o n ly sour eir abi li ty to in Immelt, G E the fu tu re is th ifferen tiate” Jeffer y in d WONDER INNOVATION
  8. 8. NTIT ION OF DIFF ERE E ST RAT EGY to beTH e fir m seeks ereby t he th imen sions rateg y wh ng so me d “a st i ndust r y alo orter rent in its alue” M. P diffe stom ers v t hat cu WONDER INNOVATION
  9. 9. E BEST. TE TOB E TH ’T CO MPE NIQUE!DON TO B EU CO MP ETE WONDER INNOVATION
  10. 10. PRO DU CT E ER AO F“ E. TH T” IS G ON ELO PM ENDEV ED R IV EN TER “VALU EN IO N ”. IN NO VAT WONDER INNOVATION
  11. 11. WH AT YOUR E IS NOT T YOU MAK YS.W HA STO ME R BU CU ROVIDE. . E THEY P M. ETC.. HE VALU EY BUY T HEY BUY FREEDO UCTS, TH BILITY. T UY PROD O DON’T B Y BUY M PEOPLE ARS. THE ’T BUY C PEO PLE DON WONDER INNOVATION
  12. 12. RODUCT IN T HE P LUE IS NOT TH E VA ALUE IS ALWAYS VALUE. V H VALUE! GIVES IT ART WIT NTIL SO MEONE UCT? ST IS WORT HLESS U HE PROD T WITH TADIAMOND HY STAR VE. SO W SUBJECTI WONDER INNOVATION
  13. 13. Our Value Menu *** Functional value What it does e.g. energizing me Emotional value el How it makes you fe e.g. Nostalgia Symbolic value ou What it says about y e.g. “I am creative” Social value The greater benefit IX. closer UE M e.g. Bringing people *** UE VAL ATE AU NIQCRE WONDER INNOVATION
  14. 14. DRINKING FARMING PREPARING LOGISTICS VALUE E COSYSTEM SERVING,REAL.LIFE N BE VALU E CA MANUFACTURING Y ABOUT HOW BRO ADL LIVE RED.TH INK D AN D DE CR ATE E BRANDING+PACKAGING SERVING,ONLINE SELLING
  15. 15. EYOND THE VAL UE B ATE NEWIN NOV RODUCT P PAIR BO UGHT. RITY FO R EVERY CHA IR OF SHOES TOTO MS G IVES A PA
  16. 16. EW MEA NING CAN M EAN N NNOVATIONEXAMPLE: I NEW VALUE. EATING LY AB OUT CR ATION IS SIMP INNOV
  17. 17. UCT ION O LD P ROD LUE EVIV ING NEW VA R PR O VIDE THO DS CANME G OLD TH SO METHIN CAN START WI OVATIO N DOXICA LLY, INN PARA WONDER HELSINKI
  18. 18. SUCCESS CEI PE F OR A RE CREATE UNIQUE VALUE PROMISES. DESIGN NEW VALUE DELIVER ON PROMISES BY INTERGRATING BY DOING THINGSINTERNAL FUNCTIONS. DIFFERENTLY. EXPLORE FOR NEW VALUE CREATION OPPORTUNITIES. WONDER HELSINKI
  19. 19. ELSINK I.COM W.WONDERHWW Wonder creates business transformation through branding and innovation. WONDER HELSINKI

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