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Innovate! Forget product development
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Innovate! Forget product development

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A pecha kucha presentation I gave recently at a seminar about the need for companies to differentiate by adopting the idea value driven innovation vs. the old product driven innovation thinking.

A pecha kucha presentation I gave recently at a seminar about the need for companies to differentiate by adopting the idea value driven innovation vs. the old product driven innovation thinking.

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Innovate! Forget product development Innovate! Forget product development Presentation Transcript

  • OPMENT! DEV EL T PR ODUCT TE! F ORGEINN OVA
  • TOBIAS DAHLBERG www.tobiasdahlberg.com WONDER HELSINKI www.wonderhelsinki.com WONDER HELSINKI
  • A TIM E OF LIVIN G IN WE A RE HAN GE. TION AL C EXCEP SO URCES... TURAL RE C RISIS. NA I NANCIAL POPUL ATION. F G LU ES. AGIN M. NEW VANEW CAPITALIS View slide
  • APT TO A RN T O AD M UST LEA RLD PAN IES GIN G WOCOM LY C HAN CO NST ANT “KODAK LOST ITS MOMENT” R . I . P. 1880-2011 WONDER INNOVATION View slide
  • MP ETITIO N N TO CO BO ILS DOWIT ALL HANGE TODAY PEED OF C INABLE TED, BU T THE S N IS NO T SUSTA COMPE OVATIO ALWAYS CT DRI VEN INN MPANI ES HAVE . PRODU CO YTHINGCHANG ES EVER
  • G YO UH AVE EVERYT HIN NT!QU ESTION MA NAG ME ABO UT L EAR NED . SINESS LEVEL S OF BU IVITY TO ALL & CREAT PPLY DESIGNA WONDER INNOVATION
  • TAG E= E ADVAN M PET ITIV RE. CO E CU LTU CO RPO RAT in com panies son to invest e only rea eir abi lity to ce of p rofit, th novate and th“The o n ly sour eir abi li ty to in Immelt, G E the fu tu re is th ifferen tiate” Jeffer y in d WONDER INNOVATION
  • NTIT ION OF DIFF ERE E ST RAT EGY to beTH e fir m seeks ereby t he th imen sions rateg y wh ng so me d “a st i ndust r y alo orter rent in its alue” M. P diffe stom ers v t hat cu WONDER INNOVATION
  • E BEST. TE TOB E TH ’T CO MPE NIQUE!DON TO B EU CO MP ETE WONDER INNOVATION
  • PRO DU CT E ER AO F“ E. TH T” IS G ON ELO PM ENDEV ED R IV EN TER “VALU EN IO N ”. IN NO VAT WONDER INNOVATION
  • WH AT YOUR E IS NOT T YOU MAK YS.W HA STO ME R BU CU ROVIDE. . E THEY P M. ETC.. HE VALU EY BUY T HEY BUY FREEDO UCTS, TH BILITY. T UY PROD O DON’T B Y BUY M PEOPLE ARS. THE ’T BUY C PEO PLE DON WONDER INNOVATION
  • RODUCT IN T HE P LUE IS NOT TH E VA ALUE IS ALWAYS VALUE. V H VALUE! GIVES IT ART WIT NTIL SO MEONE UCT? ST IS WORT HLESS U HE PROD T WITH TADIAMOND HY STAR VE. SO W SUBJECTI WONDER INNOVATION
  • Our Value Menu *** Functional value What it does e.g. energizing me Emotional value el How it makes you fe e.g. Nostalgia Symbolic value ou What it says about y e.g. “I am creative” Social value The greater benefit IX. closer UE M e.g. Bringing people *** UE VAL ATE AU NIQCRE WONDER INNOVATION
  • DRINKING FARMING PREPARING LOGISTICS VALUE E COSYSTEM SERVING,REAL.LIFE N BE VALU E CA MANUFACTURING Y ABOUT HOW BRO ADL LIVE RED.TH INK D AN D DE CR ATE E BRANDING+PACKAGING SERVING,ONLINE SELLING
  • EYOND THE VAL UE B ATE NEWIN NOV RODUCT P PAIR BO UGHT. RITY FO R EVERY CHA IR OF SHOES TOTO MS G IVES A PA
  • EW MEA NING CAN M EAN N NNOVATIONEXAMPLE: I NEW VALUE. EATING LY AB OUT CR ATION IS SIMP INNOV
  • UCT ION O LD P ROD LUE EVIV ING NEW VA R PR O VIDE THO DS CANME G OLD TH SO METHIN CAN START WI OVATIO N DOXICA LLY, INN PARA WONDER HELSINKI
  • SUCCESS CEI PE F OR A RE CREATE UNIQUE VALUE PROMISES. DESIGN NEW VALUE DELIVER ON PROMISES BY INTERGRATING BY DOING THINGSINTERNAL FUNCTIONS. DIFFERENTLY. EXPLORE FOR NEW VALUE CREATION OPPORTUNITIES. WONDER HELSINKI
  • ELSINK I.COM W.WONDERHWW Wonder creates business transformation through branding and innovation. WONDER HELSINKI