WEBSITES* Large images.* Easily updatable (every 3–6 months).* Keep galleries concise: < 30 images.* Intuitive navigation—make clear what gallery you are on.* Clear branding.* Coherent and logical portfolios/galleries.* Easy to ﬁnd contact info, including your location.* Clear and concise URL—preferably yourname.com or yournamephotos.
WEBSITES* Email address that is connected to your website — ex. email@example.com, no info@ or contact@.* Triple check spelling and grammar.* Link to blog and social media.* If images can be dragged off your site, label metadata with name, copyright and contact info.* No music, No ﬂashy intro, No splash page* Full window images are good, but don’t have site takeover screens* Make sure site’s copyright notice is current.
PRINT PORTFOLIOS* Update at least once a year.* Should be visually consistent with site, but not a printed version of web portfolio.* Will be a conversation piece for face to face meetings, so if you can afford something impressive, do it.* Pick production materials that suit your style and brand.* Huge number of options, prices, and levels of ﬂexibility.* Many examples at youtube.com/wonderfulmachine.
LEO GONG’S PORTFOLIO
ROGER SNIDER’S PORTFOLIO
LEAVE BEHINDS !"#$%&$%$()"*+%,*,-.% #"%/"%,+-$(0+&%-"1%2,+% $"%#$,+/%"1$3* Large, striking image.* A small book, maybe a mini portfolio.* Accordions are also cool.
LEAVE BEHINDS !"#$%&$%$()"*+%,*,-.% #"%/"%,+-$(0+&%-"1%2,+% $"%#$,+/%"1$3* Large, striking image.* A small book, maybe a mini portfolio.* Accordions are also cool.* Edible: Big points!
BrandingTERRY VINELifestyle, Travel, Houston
Promotion equals…BRANDING Creating a memorable identity for your photography.MARKETING Introducing that identity to appropriate clients.
PROSPECTIVE CONTACT LISTS* Agency Access (ADBASE, Bikini Lists) / Creative Access* Combine with your existing client list* Use to ﬁnd and target the right clients for you
CLIENTS* Ad Agencies * In House Cosmetics* Architects * In House Fashion* Book Publishing * In House Media* Department Stores * In House Travel* Graphic Design * Magazines* In House Corporate * Music Companies
EMAIL BROADCASTING SERVICES
MarketingSEO (Search EngineOptimization)
QUICK SEO TIPS* Avoid ﬂash!* Don’t let your photos speak for themselves* Tag EVERYTHING — Example: Animal Photographer Philadelphia, PA Maria Luci Photography* Links, links, links!* Make your blog a resource