1




Does My
Bum Look
Big in this?
Why the future of
Word of Mouth
marketing is
commerce not
conversation
2




Meet Blair | “Haul Video” Queen
3




Meet Blair | “Haul Video” Queen
4




social commerce
social media   +   shopping
5




social media
5




social commerce
6




 “if I had to guess
social commerce
is the next area to
   really blow up"
   Mark Zuckerberg
   August 17, 2010
7




FORGET E-COMMERCE;
SOCIAL COMMERCE IS
   WHERE IT’S AT
         July 29, 2010
8




WHY PING IS THE FUTURE
 OF SOCIAL COMMERCE
            September 2, 2010
9




So What? “Social commerce is the concept of word of
mouth applied to e-commerce”...
10




Putting cash tills next to water coolers...
10




Putting cash tills next to water coolers...
11




Or putting water coolers next to cash tills...
11




Or putting water coolers next to cash tills...
12




Social Commerce is not new...
Putting water coolers next to cash tills
13




Social Commerce is not new...
Putting cash tills next to water coolers
14




But it helps solve a big problem with word of mouth
marketing...
15




                    ROI
     Money In                           Money Out
  (Campaign Cost)                     (Sa...
16




Social Commerce | WOM ROI
17




Social Commerce | WOM ROI
18




Social Commerce | WOM ROI
19




conversation
19




convers ion
20




convers ion
21




But what’s in it for users?
Solving the “Does My Butt Look Big in This?” Problem
22




But what’s in it for users?
Solving the “Does My Butt Look Big in This?” Problem
23




But what’s in it for users?
Solving the “Does My Butt Look Big in This?” Problem
24




But what’s in it for users?
Solving the “Does My Butt Look Big in This?” Problem
25




But what’s in it for users?
Solving the “Does My Butt Look Big in This?” Problem
26




But what’s in it for users?
Solving the “Does My Butt Look Big in This?” Problem
27




But what’s in it for users?
Smart shopping decisions using social intelligence
27



 “A wise man
 learns by the
 experience of
 others;
 a fool, by his
 own”


But what’s in it for users?
Smart shoppi...
28




Social Commerce | Emerging Trends
29




1. Beyond E-Commerce - O2S (Online 2 Store / LBS)
30




2. Beyond Sales Promotions - To Loyalty Platforms
31




3. F-Commerce “Tryvertising” Campaign Stores
32




4. F-Commerce@Everywhere
33




5. Beyond F-Commerce
34




6. Brands@Social Commerce
35




7. Integration - Social Commerce as Event Shopping
36



the social commerce sweet-spot




                    Shopping
  Word of
                   with Social
 Mouth ROI
...
37




Thanks! http://socialcommercetoday.com @marsattacks
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Dr Paul Marsden: Social Commerce

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This is the presentation Dr Marsden delivered to WOMMA UK in September 2010

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Dr Paul Marsden: Social Commerce

  1. 1. 1 Does My Bum Look Big in this? Why the future of Word of Mouth marketing is commerce not conversation
  2. 2. 2 Meet Blair | “Haul Video” Queen
  3. 3. 3 Meet Blair | “Haul Video” Queen
  4. 4. 4 social commerce social media + shopping
  5. 5. 5 social media
  6. 6. 5 social commerce
  7. 7. 6 “if I had to guess social commerce is the next area to really blow up" Mark Zuckerberg August 17, 2010
  8. 8. 7 FORGET E-COMMERCE; SOCIAL COMMERCE IS WHERE IT’S AT July 29, 2010
  9. 9. 8 WHY PING IS THE FUTURE OF SOCIAL COMMERCE September 2, 2010
  10. 10. 9 So What? “Social commerce is the concept of word of mouth applied to e-commerce”...
  11. 11. 10 Putting cash tills next to water coolers...
  12. 12. 10 Putting cash tills next to water coolers...
  13. 13. 11 Or putting water coolers next to cash tills...
  14. 14. 11 Or putting water coolers next to cash tills...
  15. 15. 12 Social Commerce is not new... Putting water coolers next to cash tills
  16. 16. 13 Social Commerce is not new... Putting cash tills next to water coolers
  17. 17. 14 But it helps solve a big problem with word of mouth marketing...
  18. 18. 15 ROI Money In Money Out (Campaign Cost) (Sales Revenue) Social Commerce | Word of Mouth ROI
  19. 19. 16 Social Commerce | WOM ROI
  20. 20. 17 Social Commerce | WOM ROI
  21. 21. 18 Social Commerce | WOM ROI
  22. 22. 19 conversation
  23. 23. 19 convers ion
  24. 24. 20 convers ion
  25. 25. 21 But what’s in it for users? Solving the “Does My Butt Look Big in This?” Problem
  26. 26. 22 But what’s in it for users? Solving the “Does My Butt Look Big in This?” Problem
  27. 27. 23 But what’s in it for users? Solving the “Does My Butt Look Big in This?” Problem
  28. 28. 24 But what’s in it for users? Solving the “Does My Butt Look Big in This?” Problem
  29. 29. 25 But what’s in it for users? Solving the “Does My Butt Look Big in This?” Problem
  30. 30. 26 But what’s in it for users? Solving the “Does My Butt Look Big in This?” Problem
  31. 31. 27 But what’s in it for users? Smart shopping decisions using social intelligence
  32. 32. 27 “A wise man learns by the experience of others; a fool, by his own” But what’s in it for users? Smart shopping decisions using social intelligence
  33. 33. 28 Social Commerce | Emerging Trends
  34. 34. 29 1. Beyond E-Commerce - O2S (Online 2 Store / LBS)
  35. 35. 30 2. Beyond Sales Promotions - To Loyalty Platforms
  36. 36. 31 3. F-Commerce “Tryvertising” Campaign Stores
  37. 37. 32 4. F-Commerce@Everywhere
  38. 38. 33 5. Beyond F-Commerce
  39. 39. 34 6. Brands@Social Commerce
  40. 40. 35 7. Integration - Social Commerce as Event Shopping
  41. 41. 36 the social commerce sweet-spot Shopping Word of with Social Mouth ROI Intelligence
  42. 42. 37 Thanks! http://socialcommercetoday.com @marsattacks

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