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Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
Emanuel Rosen: Contagious Products
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Emanuel Rosen: Contagious Products

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In his thought leadership event for WOM UK, Emanuel Rosen looks at what makes a contagious product - and what makes an inherently uncontagious product conversational anyway.

In his thought leadership event for WOM UK, Emanuel Rosen looks at what makes a contagious product - and what makes an inherently uncontagious product conversational anyway.

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Transcript

  • 1. Accelerating Buzz about Contagious Products
    emanuel@emanuel-rosen.com @EmanuelRosen
  • 2. Contagious
    Accelerating
    Inherent attributes
    83% recommended
    47% bought as gifts
    External efforts
    1,200 pastors
    400,000 copies
    Source: Greg Stielstra, Pyromarketing
  • 3. Was your father a thief?
  • 4. Contagious Products
  • 5. Communication Products
    Source: Edible Arrangements
  • 6. Interaction products
  • 7.
  • 8. Compatible
    I had in my brain a mental list of kinds of things that I would like an information organizer to do, and then when I saw it, it was just ‘click’.
  • 9. A note about compatibility
  • 10. Products that advertise themselves
  • 11. Evoke emotional response
  • 12. Products that simplify things
  • 13. Leave traces behind
  • 14. Allow creativity
  • 15. Things that get buzz get more buzz
  • 16. Accelerating Buzz
  • 17. 1. Wide scale seeding
  • 18. 2. Surprise
  • 19. 1 2 3 4 5
  • 20. 3. Find a Hook
  • 21. 4. Uneven distribution of information
  • 22. 5. Stimulate Interaction
    Red Bull on Facebook.com
  • 23. Hubs
    • Social hubs
    • 24. Expert hubs
    http://video.google.com/videoplay?docid=-5056161883824941101
  • 25. 6. Connect to passion
  • 26. Strategies I Discussed here last year
    Create opportunities for visual buzz
    Make it easy to spread the word
    Give us something to talk about
    Encourage participation
    Encourage self-expression / creativity
    Use mass media
    Tell a good story
    Work with hubs
  • 27.
  • 28. Gmail on YouTube
    Saturn Homecoming
    http://www.youtube.com/watch?v=qKAInP_tmHk
  • 29. http://www.redbullartofcan.com/#config/what.xml
  • 30. www.stories.dupont.com
  • 31. Accelerating Buzz about Contagious Products
    emanuel@emanuel-rosen.com @EmanuelRosen

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