Accelerating Buzz about Contagious Products<br />emanuel@emanuel-rosen.com     @EmanuelRosen<br />
Contagious<br />Accelerating<br />Inherent attributes<br />83% recommended<br />47% bought as gifts<br />External efforts<...
Was your father a thief?<br />
Contagious Products<br />
Communication Products<br />Source: Edible Arrangements<br />
Interaction products<br />
Compatible<br />I had in my brain a mental list of kinds of things that I would like an information organizer to do, and t...
A note about compatibility<br />
Products that advertise themselves<br />
Evoke emotional response<br />
Products that simplify things<br />
Leave traces behind<br />
Allow creativity<br />
Things that get buzz get more buzz<br />
Accelerating Buzz<br />
1. Wide scale seeding<br />
2. Surprise<br />
1      2     3     4       5<br />
3. Find a Hook<br />
4. Uneven distribution of information<br />
5. Stimulate Interaction<br />Red Bull on Facebook.com<br />
Hubs<br /><ul><li>Social hubs
Expert hubs</li></ul>http://video.google.com/videoplay?docid=-5056161883824941101<br />
6. Connect to passion<br />
Strategies I Discussed here last year<br />Create opportunities for visual buzz<br />Make it easy to spread the word<br />...
Gmail on YouTube<br />Saturn Homecoming<br />http://www.youtube.com/watch?v=qKAInP_tmHk<br />
http://www.redbullartofcan.com/#config/what.xml<br />
www.stories.dupont.com<br />
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Emanuel Rosen: Contagious Products

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In his thought leadership event for WOM UK, Emanuel Rosen looks at what makes a contagious product - and what makes an inherently uncontagious product conversational anyway.

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Emanuel Rosen: Contagious Products

  1. 1. Accelerating Buzz about Contagious Products<br />emanuel@emanuel-rosen.com @EmanuelRosen<br />
  2. 2. Contagious<br />Accelerating<br />Inherent attributes<br />83% recommended<br />47% bought as gifts<br />External efforts<br />1,200 pastors<br />400,000 copies<br />Source: Greg Stielstra, Pyromarketing<br />
  3. 3. Was your father a thief?<br />
  4. 4. Contagious Products<br />
  5. 5. Communication Products<br />Source: Edible Arrangements<br />
  6. 6. Interaction products<br />
  7. 7.
  8. 8. Compatible<br />I had in my brain a mental list of kinds of things that I would like an information organizer to do, and then when I saw it, it was just ‘click’.<br />
  9. 9. A note about compatibility<br />
  10. 10. Products that advertise themselves<br />
  11. 11. Evoke emotional response<br />
  12. 12. Products that simplify things<br />
  13. 13. Leave traces behind<br />
  14. 14. Allow creativity<br />
  15. 15. Things that get buzz get more buzz<br />
  16. 16. Accelerating Buzz<br />
  17. 17. 1. Wide scale seeding<br />
  18. 18. 2. Surprise<br />
  19. 19. 1 2 3 4 5<br />
  20. 20. 3. Find a Hook<br />
  21. 21. 4. Uneven distribution of information<br />
  22. 22. 5. Stimulate Interaction<br />Red Bull on Facebook.com<br />
  23. 23. Hubs<br /><ul><li>Social hubs
  24. 24. Expert hubs</li></ul>http://video.google.com/videoplay?docid=-5056161883824941101<br />
  25. 25. 6. Connect to passion<br />
  26. 26. Strategies I Discussed here last year<br />Create opportunities for visual buzz<br />Make it easy to spread the word<br />Give us something to talk about<br />Encourage participation<br />Encourage self-expression / creativity<br />Use mass media<br />Tell a good story<br />Work with hubs<br />
  27. 27.
  28. 28. Gmail on YouTube<br />Saturn Homecoming<br />http://www.youtube.com/watch?v=qKAInP_tmHk<br />
  29. 29. http://www.redbullartofcan.com/#config/what.xml<br />
  30. 30. www.stories.dupont.com<br />
  31. 31. Accelerating Buzz about Contagious Products<br />emanuel@emanuel-rosen.com @EmanuelRosen<br />

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