MORE THAN “JUST FRIENDS”
Luke Greenacre

‘Non-friend’ relationships are highly likely to fall
into the category of weak-ties, which are the
relationships with the greatest potential to spread
information across groups in a network.

Individuals will place their communication
effort into relationships that have the greatest
probability of return.

Emphasizing friends in our efforts risks our
messages being caught in structural
imperfections of a network.

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