MARKETING IS DEAD.
IT’S TIME TO PLAY SOME CHESS.
Alex Erster Chung

What if marketing was less about persuading
people and more about positioning them in the
right types of social networks?

Marketers need to place the convinced next to
the undecided, the uninitiated next to the
initiated.

The queen is someone who is ready to advocate
your product in any circumstance. She is
resilient, convinced and ready to announce,
debate and persuade those who stand in her way.

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