8 QUESTION TO ASK FOR SAYING THE
WORD ‘VIRAL’
Alex Erster Chung

Do we want to encourage conversations that lead
to purchase or to more conversations?

How do people use my product or service in
advice situations?

Are conversations going to happen in a public or
private forum?

Are people declaring an affliation or are they
stating a belief?

What do we want people talking about, and what
will happen in the 30 seconds leading up to that
instance of communication?

What happens in the 30 seconds after that
instance of communication?

Will exponential attention really benefit my sales
agenda?

What kind of beliefs are we trying to create
around my product or service and does this
match up to the social norms of the
communication platform?

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