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  • 1. Online Fundraising Today and Best Practices Presented by: Allyson Kapin, Rad Campaign and Women Who Tech ZooGooder November 7, 2010
  • 2. How Much Money are Nonprofits Raising? • In 2008 an estimated $300 billion was raised. – Giving USA • 75% was raised through individuals donating money to their favorite charity. • In 2009, overall giving decreased between 9% to 11%. BUT nonprofits raised 20% more online in 2009 according to a study by Network for Good, though the eNonprofit Benchmark study said that nonprofits in their study only raised 4.5% more online. • Recurring gifts account for 20% of donations. •The average donation is $81.33. – eNonprofit Benchmark study. • Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. - Blackbaud • First year retention for multichannel donors was 51%. - Blackbaud
  • 3. How Old is the Average Online Donor? Jack Benny - “Still looking good after 39 years.”
  • 4. Average Response Rates for Online Fundraising Appeals? .13%  Activists are seven (7) times more likely to donate, compared to supporters who did not previously take an online action for the organization – Blackbaud 
  • 5. Three Ingredients for Successful Online Fundraising
  • 6. Don’t Make Me Think! Have a clear call to donate button! Stat: 49% of online mid-level and major donors will always visit a nonprofit's website before making a first-time gift online or offline. - Convio
  • 7. Understand the 1-2 Punch What are the most important elements of raising money online?
  • 8. Landing Pages • Gives compelling reasons to donate money? • Clear gift information with options for recurring donations. • Pie charts quickly show how money us being spent. • After this call, give two of your friends $10 and ask them to donate money to your website. Ask them to share their experiences with you. Tell them to be brutally honest.
  • 9. Year-End Fundraisng Stats • 40% of online donations come in the month of December. • Only time of year you can send your email list 8 to 10 appeals and not burn out your list. • The last three days of December will bring in 10% of online Donations – Network for Good
  • 10. Why this Fundraising Campaign Could Have Performed Better?
  • 11. Why this Fundraising Campaign Could have Performed Better? • Good storytelling! • Donate ask should have been moved up!
  • 12. Why this Fundraising Campaign Could Have Performed Better?
  • 13. Why this Fundraising Campaign Could Have Performed Better? 7 Days Later and No Thank You Email from Nonprofit! Always Thank Your Donors Within 24 Hours! Nonprofit Provided No Updates on Facebook Fanpage! Keep Your Donors in the Loop!
  • 14. Questions?
  • 15. Contact Info Allyson Kapin: Rad Campaign, Women Who Tech Email: Website: Twitter: @womenwhotech and @radcampaign @care2frogloop Blog: and About Rad Campaign Rad Campaign is an award-winning agency that provides web design, web development, online marketing, fundraising, and strategy to nonprofit organizations and political campaigns.