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Tools Galore in Online Communications

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2009 Women Who Tech TeleSummit presentation on online communications tools.

2009 Women Who Tech TeleSummit presentation on online communications tools.

Published in: Technology, Business

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  • 1. www.WomenWhoTech.com Tools Galore in Online Communications Women Who Tech TeleSummit May 12, 2009 Need Help? Press *7 to un-mute phone lines or call ReadyTalk Support at 1-800-843-9166 Panel: Natalie Foster, Rebecca Moore, & Laura Quinn Moderator: Amy Sample Ward
  • 2. www.WomenWhoTech.com Agenda:
    • Introductions
    • Websites, Email & Constituent Management: Laura Quinn
    • Social Networking & Twitter: Natalie Foster
    • Google Earth: Rebecca Moore
    • Panel Questions: Amy Sample Ward
    • Open Q & A: Submit your questions throughout the presentation to the Moderator
  • 3. www.WomenWhoTech.com Introductions: Natalie Foster Currently, Director of New Media, DNC http://www.democrats.org Previously, Director Online Organizing, Sierra Club
  • 4. www.WomenWhoTech.com Introductions: Rebecca Moore Currently, Manager, Google Earth Outreach http://earth.google.com/outreach
  • 5. www.WomenWhoTech.com Introductions: Laura Quinn Currently, Director, Idealware http://idealware.org
  • 6. www.WomenWhoTech.com Introductions: Amy Sample Ward Currently, Global Community Builder, NetSquared http://netsquared.org Blogger, Consultant, Facilitator http://amysampleward.org
  • 7. www.WomenWhoTech.com Your Website is You, Online For many online friends, your website is your organization. Does it say what you want it to say?
  • 8. www.WomenWhoTech.com Some Website Tools Simpler Sites: More Complex Sites: And beyond…
  • 9. www.WomenWhoTech.com Email is a Critical Channel Reach out to your constituents to let them know what you’re doing Or ask them to take action
  • 10. www.WomenWhoTech.com But the Details are Critical Who is the email from? Is the graphic design clean? Does it depend on images? Are there spam-like words in the text? Are any calls to action clear? Does it seem like they know who I am? Is there an unsubscribe link and physical address? What’s the subject line?
  • 11. www.WomenWhoTech.com Broadcast Email Tools for 501c3s
    • www.verticalresponse.com
    • 10,000 emails per month free for 501c3s
    • After 10,000 emails, prices are reasonable.
    • Reliable and sophisticated, though complex in areas
    • Strong in deliverability and integration
    Email Now www.networkforgood.org
    • $29.95/month for up to 20,000 emails, and $2/thousand after
    • Great template options, including custom designs for $199
    • Reliable and sophisticated, though complex in areas
    • Sustainable product and solid support from a nonprofit specialist
  • 12. www.WomenWhoTech.com Don’t Forget Your Constituent Database
  • 13. www.WomenWhoTech.com Social Networking & Twitter
  • 14. www.WomenWhoTech.com Google Earth Outreach
  • 15. www.WomenWhoTech.com Moderator Questions: What do you think about the idea of organizations only using social media tools as an online presence instead of a traditional website?
  • 16. www.WomenWhoTech.com Moderator Questions: How do you balance your online “spaces”, interconnect your activities and communications?
  • 17. www.WomenWhoTech.com Moderator Questions: We are all after real world changes, so how do we measure our use of these tools on real world impact?
  • 18. www.WomenWhoTech.com Participant Questions:
    • Ask a question:
    • Type your questions into the chat box on your ReadyTalk screen.
    • You can also “raise your hand” with the feature on your ReadyTalk screen.
  • 19. www.WomenWhoTech.com Learn More! WomenWhoTech.org WeAreMedia.org
  • 20. www.WomenWhoTech.com Thank You! Natalie Foster www.democrats.org Rebecca Moore earth.google.com/outreach Laura Quinn www.idealware.org Amy Sample Ward www.netsquared.org AmySampleWard.org