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Tools Galore in Online Communications
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Tools Galore in Online Communications


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2009 Women Who Tech TeleSummit presentation on online communications tools.

2009 Women Who Tech TeleSummit presentation on online communications tools.

Published in: Technology, Business

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  • 1. Tools Galore in Online Communications Women Who Tech TeleSummit May 12, 2009 Need Help? Press *7 to un-mute phone lines or call ReadyTalk Support at 1-800-843-9166 Panel: Natalie Foster, Rebecca Moore, & Laura Quinn Moderator: Amy Sample Ward
  • 2. Agenda:
    • Introductions
    • Websites, Email & Constituent Management: Laura Quinn
    • Social Networking & Twitter: Natalie Foster
    • Google Earth: Rebecca Moore
    • Panel Questions: Amy Sample Ward
    • Open Q & A: Submit your questions throughout the presentation to the Moderator
  • 3. Introductions: Natalie Foster Currently, Director of New Media, DNC Previously, Director Online Organizing, Sierra Club
  • 4. Introductions: Rebecca Moore Currently, Manager, Google Earth Outreach
  • 5. Introductions: Laura Quinn Currently, Director, Idealware
  • 6. Introductions: Amy Sample Ward Currently, Global Community Builder, NetSquared Blogger, Consultant, Facilitator
  • 7. Your Website is You, Online For many online friends, your website is your organization. Does it say what you want it to say?
  • 8. Some Website Tools Simpler Sites: More Complex Sites: And beyond…
  • 9. Email is a Critical Channel Reach out to your constituents to let them know what you’re doing Or ask them to take action
  • 10. But the Details are Critical Who is the email from? Is the graphic design clean? Does it depend on images? Are there spam-like words in the text? Are any calls to action clear? Does it seem like they know who I am? Is there an unsubscribe link and physical address? What’s the subject line?
  • 11. Broadcast Email Tools for 501c3s
    • 10,000 emails per month free for 501c3s
    • After 10,000 emails, prices are reasonable.
    • Reliable and sophisticated, though complex in areas
    • Strong in deliverability and integration
    Email Now
    • $29.95/month for up to 20,000 emails, and $2/thousand after
    • Great template options, including custom designs for $199
    • Reliable and sophisticated, though complex in areas
    • Sustainable product and solid support from a nonprofit specialist
  • 12. Don’t Forget Your Constituent Database
  • 13. Social Networking & Twitter
  • 14. Google Earth Outreach
  • 15. Moderator Questions: What do you think about the idea of organizations only using social media tools as an online presence instead of a traditional website?
  • 16. Moderator Questions: How do you balance your online “spaces”, interconnect your activities and communications?
  • 17. Moderator Questions: We are all after real world changes, so how do we measure our use of these tools on real world impact?
  • 18. Participant Questions:
    • Ask a question:
    • Type your questions into the chat box on your ReadyTalk screen.
    • You can also “raise your hand” with the feature on your ReadyTalk screen.
  • 19. Learn More!
  • 20. Thank You! Natalie Foster Rebecca Moore Laura Quinn Amy Sample Ward