www.WomenWhoTech.com Tools Galore in Online Communications Women Who Tech TeleSummit May 12, 2009 Need Help? Press *7 to un-mute phone lines or call ReadyTalk Support at 1-800-843-9166 Panel: Natalie Foster, Rebecca Moore, & Laura Quinn Moderator: Amy Sample Ward
www.WomenWhoTech.com Agenda: <ul><li>Introductions </li></ul><ul><li>Websites, Email & Constituent Management: Laura Quinn </li></ul><ul><li>Social Networking & Twitter: Natalie Foster </li></ul><ul><li>Google Earth: Rebecca Moore </li></ul><ul><li>Panel Questions: Amy Sample Ward </li></ul><ul><li>Open Q & A: Submit your questions throughout the presentation to the Moderator </li></ul>
www.WomenWhoTech.com Introductions: Natalie Foster Currently, Director of New Media, DNC http://www.democrats.org Previously, Director Online Organizing, Sierra Club
www.WomenWhoTech.com Introductions: Rebecca Moore Currently, Manager, Google Earth Outreach http://earth.google.com/outreach
www.WomenWhoTech.com Introductions: Laura Quinn Currently, Director, Idealware http://idealware.org
www.WomenWhoTech.com Introductions: Amy Sample Ward Currently, Global Community Builder, NetSquared http://netsquared.org Blogger, Consultant, Facilitator http://amysampleward.org
www.WomenWhoTech.com Your Website is You, Online For many online friends, your website is your organization. Does it say what you want it to say?
www.WomenWhoTech.com Some Website Tools Simpler Sites: More Complex Sites: And beyond…
www.WomenWhoTech.com Email is a Critical Channel Reach out to your constituents to let them know what you’re doing Or ask them to take action
www.WomenWhoTech.com But the Details are Critical Who is the email from? Is the graphic design clean? Does it depend on images? Are there spam-like words in the text? Are any calls to action clear? Does it seem like they know who I am? Is there an unsubscribe link and physical address? What’s the subject line?
www.WomenWhoTech.com Broadcast Email Tools for 501c3s <ul><li>www.verticalresponse.com </li></ul><ul><li>10,000 emails per month free for 501c3s </li></ul><ul><li>After 10,000 emails, prices are reasonable. </li></ul><ul><li>Reliable and sophisticated, though complex in areas </li></ul><ul><li>Strong in deliverability and integration </li></ul>Email Now www.networkforgood.org <ul><li>$29.95/month for up to 20,000 emails, and $2/thousand after </li></ul><ul><li>Great template options, including custom designs for $199 </li></ul><ul><li>Reliable and sophisticated, though complex in areas </li></ul><ul><li>Sustainable product and solid support from a nonprofit specialist </li></ul>
www.WomenWhoTech.com Don’t Forget Your Constituent Database
www.WomenWhoTech.com Social Networking & Twitter
www.WomenWhoTech.com Moderator Questions: What do you think about the idea of organizations only using social media tools as an online presence instead of a traditional website?
www.WomenWhoTech.com Moderator Questions: How do you balance your online “spaces”, interconnect your activities and communications?
www.WomenWhoTech.com Moderator Questions: We are all after real world changes, so how do we measure our use of these tools on real world impact?
www.WomenWhoTech.com Participant Questions: <ul><li>Ask a question: </li></ul><ul><li>Type your questions into the chat box on your ReadyTalk screen. </li></ul><ul><li>You can also “raise your hand” with the feature on your ReadyTalk screen. </li></ul>