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Best practices in year-end fundraisign

Best practices in year-end fundraisign

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  • 1.
    • The 2010 Procrastinator’s Guide to Year-End Fundraising
    For Audio Call: 1-408-792-6300 Event Number: 667 432 015 Presented By: Alia McKee, Sea Change Strategies and Ryann Miller, Care2 Moderated by: Eric Rardin, Care2 December 9, 2010
  • 2. Using WebEx
    • Chat & raise hand
    • If you are having internet audio problems, you can dial in using a landline 1-408-792-6300 Event Number: 667 432 015
    • If you lose your internet connection, reconnect using the link emailed to you.
    • WebEx Support: 1-866-229-3239
    For Audio: 1-408-792-6300 Event Number: 667 432 015
  • 3. This Webinar is being Recorded
    • The webinar will be available on the Frogloop blog at http://www.Frogloop.com
    • You will receive a link to this presentation following the webinar.
    • Tweeting the webinar? Use the Twitter hashtag: #Care2
    For Audio: 1-408-792-6300 Event Number: 667 432 015
  • 4. The 2010 Procrastinator’s Guide to Year-End Fundraising Action Steps for Raising More Money
  • 5.
    • Alia McKee, Principal, Sea Change Strategies
    Ryann Miller, Director, Nonprofit Services, Care2 Eric Rardin, our host and Director of Nonprofit Services, Care2
  • 6.  
  • 7. Spinal Tap Says…
  • 8. 1. Inspire your donors every day.
  • 9. Passion Principle
    • 2 P X 1U = $$$
  • 10.  
  • 11. 2. Optimize your donate form.
  • 12. Is this your form?
    •  Scary and long?
    •  Unnecessary fields?
    •  Multiple non-giving options?
    •  Global navigation?
    •  Error messages when people submit?
    •  No security or privacy policy links?
    •  No address and phone number?
  • 13. CHANGE IT! See our procrastinator’s to-do list.
  • 14.
  • 15.
  • 16. 3. Blaze trails to your donate form.
  • 17.  
  • 18. The Homepage Holiday Hijack
  • 19. 4. Test drive your online donation process.
  • 20. Recruit unsuspecting subjects to test your donation process
  • 21. 5. Create a “Why Donate” page.
  • 22.  
  • 23. 6. Thank your donor at least three times.
  • 24. Make them feel good that they gave to you!
  • 25. 7. Provide for a warm welcome.
  • 26.  
  • 27. 8. Launch a two-pronged cultivation plan.
  • 28.  
  • 29. 9. Engage your supporters through social media.
  • 30. Big Disclaimer Before you dive into social media, make sure you have your online basics covered.
  • 31.  
  • 32.  
  • 33.
  • 34.  
  • 35. 10. Measure and test.
  • 36. Things to Test
    • Elements of your donate form Measure completion rates - # of people who make a gift/# of people who landed on the form
    • One page vs. multi-step donation form Measure completion rates
    • Email copy Measure click through rates, response rates (# of people who make a gift/# of people who received your message, and completion rates
    • Subject lines Measure open rates – but be cautious – open rates are an unreliable metric (look for trends)
  • 37. Resources
    • Google Website Optimizer (for webpage A/B testing)
    • Also Google Analytics, Google Trends
    • 2010 eNonprofit Benchmarks Study (M&R and NTEN)
    • 2010 Convio Online Nonprofit Benchmark Study
  • 38. 11. Avoid procrastinating next year!
  • 39. See the Overachiever’s Guide to Year-End Fundraising
  • 40. Thank you and happy fundraising!