<ul><li>The 2010 Procrastinator’s Guide to  Year-End Fundraising </li></ul>For Audio Call:  1-408-792-6300  Event Number: ...
Using WebEx <ul><li>Chat & raise hand </li></ul><ul><li>If you are having internet audio problems, you can dial in using a...
This Webinar is being Recorded <ul><li>The webinar will be available on the Frogloop blog at  http://www.Frogloop.com   </...
The 2010 Procrastinator’s Guide to  Year-End Fundraising Action Steps for Raising More Money
<ul><li>Alia McKee, Principal, Sea Change Strategies </li></ul>Ryann Miller, Director, Nonprofit Services, Care2 Eric Rard...
 
Spinal Tap Says…
1. Inspire your donors every day.
Passion Principle <ul><li>2 P X 1U = $$$ </li></ul>
 
2. Optimize your donate form.
Is this your form? <ul><li>   Scary and long?  </li></ul><ul><li>   Unnecessary fields?  </li></ul><ul><li>   Multiple ...
CHANGE IT! See our procrastinator’s to-do list.
3. Blaze trails to your donate form.
 
The Homepage Holiday Hijack
4. Test drive your online donation process.
Recruit unsuspecting subjects to test your donation process
5. Create a “Why Donate” page.
 
6. Thank your donor at least three times.
Make them feel good that they gave to you!
7. Provide for a warm welcome.
 
8. Launch a two-pronged cultivation plan.
 
9. Engage your supporters through social media.
Big Disclaimer Before you dive into social media, make sure you have your online basics covered.
 
 
 
10. Measure and test.
Things to Test <ul><li>Elements of your donate form Measure completion rates - # of people who make a gift/# of people who...
Resources <ul><li>Google Website Optimizer (for webpage A/B testing) </li></ul><ul><li>Also Google Analytics, Google Trend...
11. Avoid procrastinating next year!
See the Overachiever’s Guide to Year-End Fundraising
Thank you and happy fundraising!
Upcoming SlideShare
Loading in …5
×

The procrastinatorsguide2010fin

1,016 views

Published on

Best practices in year-end fundraisign

Published in: News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,016
On SlideShare
0
From Embeds
0
Number of Embeds
257
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The procrastinatorsguide2010fin

  1. 1. <ul><li>The 2010 Procrastinator’s Guide to Year-End Fundraising </li></ul>For Audio Call: 1-408-792-6300 Event Number: 667 432 015 Presented By: Alia McKee, Sea Change Strategies and Ryann Miller, Care2 Moderated by: Eric Rardin, Care2 December 9, 2010
  2. 2. Using WebEx <ul><li>Chat & raise hand </li></ul><ul><li>If you are having internet audio problems, you can dial in using a landline 1-408-792-6300 Event Number: 667 432 015 </li></ul><ul><li>If you lose your internet connection, reconnect using the link emailed to you. </li></ul><ul><li>WebEx Support: 1-866-229-3239 </li></ul>For Audio: 1-408-792-6300 Event Number: 667 432 015
  3. 3. This Webinar is being Recorded <ul><li>The webinar will be available on the Frogloop blog at http://www.Frogloop.com </li></ul><ul><li>You will receive a link to this presentation following the webinar. </li></ul><ul><li>Tweeting the webinar? Use the Twitter hashtag: #Care2 </li></ul>For Audio: 1-408-792-6300 Event Number: 667 432 015
  4. 4. The 2010 Procrastinator’s Guide to Year-End Fundraising Action Steps for Raising More Money
  5. 5. <ul><li>Alia McKee, Principal, Sea Change Strategies </li></ul>Ryann Miller, Director, Nonprofit Services, Care2 Eric Rardin, our host and Director of Nonprofit Services, Care2
  6. 7. Spinal Tap Says…
  7. 8. 1. Inspire your donors every day.
  8. 9. Passion Principle <ul><li>2 P X 1U = $$$ </li></ul>
  9. 11. 2. Optimize your donate form.
  10. 12. Is this your form? <ul><li> Scary and long? </li></ul><ul><li> Unnecessary fields? </li></ul><ul><li> Multiple non-giving options? </li></ul><ul><li> Global navigation? </li></ul><ul><li> Error messages when people submit? </li></ul><ul><li> No security or privacy policy links? </li></ul><ul><li> No address and phone number? </li></ul>
  11. 13. CHANGE IT! See our procrastinator’s to-do list.
  12. 14.
  13. 15.
  14. 16. 3. Blaze trails to your donate form.
  15. 18. The Homepage Holiday Hijack
  16. 19. 4. Test drive your online donation process.
  17. 20. Recruit unsuspecting subjects to test your donation process
  18. 21. 5. Create a “Why Donate” page.
  19. 23. 6. Thank your donor at least three times.
  20. 24. Make them feel good that they gave to you!
  21. 25. 7. Provide for a warm welcome.
  22. 27. 8. Launch a two-pronged cultivation plan.
  23. 29. 9. Engage your supporters through social media.
  24. 30. Big Disclaimer Before you dive into social media, make sure you have your online basics covered.
  25. 33.
  26. 35. 10. Measure and test.
  27. 36. Things to Test <ul><li>Elements of your donate form Measure completion rates - # of people who make a gift/# of people who landed on the form </li></ul><ul><li>One page vs. multi-step donation form Measure completion rates </li></ul><ul><li>Email copy Measure click through rates, response rates (# of people who make a gift/# of people who received your message, and completion rates </li></ul><ul><li>Subject lines Measure open rates – but be cautious – open rates are an unreliable metric (look for trends) </li></ul>
  28. 37. Resources <ul><li>Google Website Optimizer (for webpage A/B testing) </li></ul><ul><li>Also Google Analytics, Google Trends </li></ul><ul><li>2010 eNonprofit Benchmarks Study (M&R and NTEN) </li></ul><ul><li>2010 Convio Online Nonprofit Benchmark Study </li></ul>
  29. 38. 11. Avoid procrastinating next year!
  30. 39. See the Overachiever’s Guide to Year-End Fundraising
  31. 40. Thank you and happy fundraising!

×