www.WomenWhoTech.com Social Networks and Diversity Barriers Women Who Tech TeleSummit May 12, 2009 Need Help? Press *7 to un-mute phone lines or call ReadyTalk Support at 1-800-843-9166 Panelists: Shireen Mitchell and Glennette Clark
Stating the Obvious The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable. http://www.socialmediaexplorer.com/2008/10/28/what-is-the-roi-for-social-media/ convo with Jason Falls and Katie Paine
Just Gimme the GOOD Metrics. Users, Pages, Clicks, Emails, $$$...? <ul><li>Q: Which of these is best? How do you know? </li></ul><ul><ul><li>1,000,000 one-time, unregistered unique visitors </li></ul></ul><ul><ul><li>500,000 visitors who view 2+ pages / stay 10+ sec </li></ul></ul><ul><ul><li>200,000 visitors who clicked on a link or button </li></ul></ul><ul><ul><li>20,000 registered users w/ email address </li></ul></ul><ul><ul><li>2,000 passionate fans who refer 5+ users / mo. </li></ul></ul><ul><ul><li>1,000 monthly subscribers @ $35/mo </li></ul></ul>the good stuff.
Online vs Offline Presence Is there a greater value in the online presence or is it the offline first/ RL social networks
Social capital (via Deanna & Susan, WAM) Credit: Tara Hunt, author of The Whuffie Factor, http://www.horsepigcow.com/ connections reputation influence access to ideas and talent “ potential” access to further resources the saved up accomplishments access to resources
Top Ten, 50, Shorty Who? 50 of the Most Powerful & Influential women in Social Media http://immediateinfluenceblog.com/50-of-the-most-powerful-and-influential-women-in-social-media/ FAST Company's Top Women in Tech http://www.women-omics.com/655-0-fast-companys-top-women-in-tech.html Top D.C. Twitterers http://www.politico.com/news/stories/0209/19145.html Who's Count? Who's Community?