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Building Communities Beyond the Usual Suspects Akpapin

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You built your nonprofit to right injustices, empower communities, and to inspire social change. But does your nonprofit reflect the communities it serves? Organizations that lack diversity limit …

You built your nonprofit to right injustices, empower communities, and to inspire social change. But does your nonprofit reflect the communities it serves? Organizations that lack diversity limit their ability to innovate, create change, and build transformative movements.



Join us for a lively discussion to explore why and how your nonprofit should diversify its technology, communications, and development teams beyond the usual suspects.

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  • 1. Building Communities Beyond the Usual Suspects! (11NTCBuildComm) Presented By: Ivan Boothe, RootWork.org Jocelyn Harmon, Care2 Allyson Kapin, Rad Campaign Shireen Mitchell, Digital Sistas
  • 2. Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! Session Evaluations Powered By: TEXT Text (11NTCBuildComm) to 69866. ONLINE Use < Insert Session Hashtag Here > at http://nten.org/ntc/eval
  • 3. Who is your favorite Disney princess?
  • 4. “ Toto, I’ve got a feeling we’re not in Kansas any more!”
  • 5. The U.S. is Changing
  • 6. Generation Y is the Most Diverse
    • “ Generation Y is proving more diverse (and open) than any preceding generation, with many more young people of color, first- and second- generation immigrants and mixed-race individuals.”
    • - Convergence: How Five Trends Will Shape the Social Sector, La Piana Associates
  • 7. What this means for your nonprofit
    • New Markets
    • New Channels
    • New Creative
    • New Infrastructure
  • 8. New Markets
  • 9. New Channels
  • 10. New Creative
  • 11. New Infrastructure
    • Infrastructure
      • Dedicated Multicultural
      • Marketing Department
      • Bilingual donor services
      • representatives
      • Bilingual field staff
      • www.hospitalsanjudas.org
  • 12. Women Who Tech Case Study What ’s Wrong With This Picture?
  • 13. Women Who Tech Case Study We create technology for the masses. Technology must be discussed from diverse perspectives and leaders!
  • 14. Women Who Tech Case Study The Solution: The Women Who Tech Telesummit Movement Building Event: Build a movement around women in tech & social media who want to change the status quo. It ’s Virtual: Prominent tech leaders and participants can be a part of the TeleSummit from anywhere in the world. Cost Savings: Less expensive to produce then a conference. News Hook: First TeleSummit that focused on women in technology featuring accomplished women ranging from Arianna Huffington to Rashmi Sinha of Co-Founder of SlideShare & more.
  • 15. Women Who Tech Case Study
    • How Did I Market it for $0?
    • Built a Website Aimed at Niche Audiences: Women in tech and social media who felt
    • alienated in the conference circuit.
    • Built an Email List: Marketed WWT mostly through online channels such as:
    • niche listservs
    • active presence on Twitter.
    • Facebook Group
    • LinkedIn Group
    • Delicious - repository of articles focusing on women in
    • technology and the VC world.
    • Networked and built publicity partnerships with other
    • like-minded organizations such as BlogHer and She ’s Geeky.
  • 16. Women Who Tech Case Study
    • Additional Tactics and Tools Used
    • Earned Media:
    • Built list of reporters and bloggers writing about tech, social media and innovation.
    • Networked and built relationships at events, commented on articles, talked with media on Twitter.
    • Used my own influence as a blogger for Fast Company and other outlets to write about the issues and events.
    • Leveraged speakers connections to the media to help with outreach and pitching.
  • 17. Women Who Tech Case Study
    • Provided Good Content that Resonated with Target Audiences:
    • Appeal to audiences emotions and their discontent around this issue. No one likes to be alienated or discounted.
    • Not Afraid of Controversy:
    • Great caliber of speakers – ranging from established women to up and coming rawk stars in the space!
  • 18. Women Who Tech Case Study
    • The Results:
    • Mobilized base of thousands of women who in tech and social media.
    • Sold out TeleSummit for the past three years!
    • Increase of news coverage around women in tech, social media and startups in NYT, ForbesWomen, TechCrunch, ReadWriteWeb, BlogHer, Wall Street Journal, and tons of blogs.
    • More conferences connecting to women in tech groups to help them recruit women speakers.
    • Increased collaboration among women in tech organizations.
    • Personal Note: Helped me professionally – Named One of the Most Influential Women in Tech by Fast Company and one of the top women to follow on Twitter by Forbes!
  • 19. Rise of BlogHer
    • Did you know that in 2005
    • 50% of all bloggers were
    • women?
    • But only three women
    • were listed in the top 30
    • blogs:
    • Michelle Malkin
    • La Shawn Barber
    • Michele Catalano
  • 20. Rise of BlogHer
    • June 30, 2005:
    • Lisa Stone and Elisa
    • Camahort Page brainstorm an
    • idea to hold a conference for
    • women bloggers billed as a
    • global online network for all
    • women bloggers to draw on
    • for exposure, education, and
    • community.
  • 21. Rise of BlogHer
    • 2006:
    • After success of BlogHer Conference Lisa, Elisa
    • and Jory Des Jardins team up and launch BlogHer
    • LLC, a media company aimed at women with
    • plans to launch a closed ad network.
    • 60 editors covering more than 20 topics, from
    • parenting to politics.
    • Second conference brings 800+ women and major corporate
    • Sponsorships - Johnson & Johnson, GM, Yahoo, etc.
  • 22. Rise of BlogHer
    • 2007:
    • BlogHer expands and launches BlogHer Business
    • Conferences. Receives first major round of Angel funding.
    • “ Mommy Blogs: A Marketer's Dream” become
    • common headlines. Online ad revenue aimed at moms
    • grows. Moms spend $2 trillion a year – according to
    • AdAge.
    • 57% of women who read blogs say blogs
    • influenced purchasing decisions.
    • BlogHer counts more than 400 blogs on their network.
    • Technorati links to more then 1000 parenting blogs.
  • 23. Rise of BlogHer
    • 2008:
    • BlogHer receives second round of major Angel funding: $5M
    • Partners with NBC-owned iVillage, Bravo, Oxygen.com, which
    • will give the site access to BlogHer content, as well as ad space
    • across BlogHer.
  • 24. Rise of BlogHer
    • 2009:
    • Gets third round of funding of $7M.
    • New investment helps improve tools
    • offered to its 2,500 bloggers as well as
    • investing in better research & ad technology.
    • Network reaches more than 14 million
    • unique visitors a month.
    • Grows to 30 employees
  • 25. Rise of BlogHer
    • Today:
    • BlogHer is the largest community of women who blog with 23+ million unique visitors per month.
    • BlogHer Conferences have
    • grown into one of the most
    • popular conferences for women
    • in social media.
    • 40+ employees.
  • 26.  
  • 27.  
  • 28. Strategies for success Where you go from here
  • 29. Step 1: Diversify your Stakeholders
    • Staff with different backgrounds and different experiences.
    • A decision-making process that is accountable to this diversity (no tokenizing).
    • A board and/or executive staff committed to building a more effective organization by increasing the diversity of your constituencies.
    • Communicating to donors why this is a mission-driven effort.
  • 30. Step 2: Build Accountability
    • Planning a program/campaign and then reaching out to affected constituencies is tokenizing.
    • Start by giving these constituencies a voice and a vote at your table.
    • Institutionalize accountability to these communities — they should be the ones determining if you ’re serving their needs well.
  • 31. Step 3: Share the love
    • Network with other organizations working around similar issues and with similar constituencies.
    • Have strategic (not programmatic) conversations with staff from other organizations about this work.
    • Take advantage of the literature and training available by those who work in this field.
  • 32. Next Steps
    • Assess who is an isn’t missing from your movement.
    • Build an inclusivity committee.
    • Look in new places for new hires and board members.
    • Gain cultural competency by spending time with other groups. Ask for help!
    • Test new creative and channels.
    • Rinse and repeat.