1. Prof. Baiba Rivza, Mg. oec. Laura Rivza
Latvia Academy of Agricultural and Forestry Sciences

2.  Mentoring in entrepreneurship means that
somebody more experienced in business
(Mentor) guides and helps the less
experienced (Mentee)
to succeed in
his/her enterprise
development

3.  Promote new entrants in entrepreneurial
environment,
 Encourage people to be entrepreneurs and set
up their own business,
 To ensure unified and effective support in
setting up a business, increasing
competitiveness of enterprise,
 Let existing enterprises overcome difficulties,
barriers and keep developing and also
promoting substitute products based on
innovative and knowledge based technologies

4.  2004 – 2007
 Mentoring, networking, resource centres,
microcredit groups, e-comerce
 Partners: Baltic countries, Finland, Sweden,
Norway, Poland.

7. 7

8.  2008 – 2009
 Mentoring,
rural development,
enterpreneurship in rural areas
 Zonta and Soroptimists

10. 10

11.  August 2009 - May 2010
 Developing a Guideline for Setting up and
Running Mentoring Programmes for Women
 Austria, Estonia, Germany, UK, Latvia, Greece,
Romania

12. 12

13. Source: www.womenculture.eu , 2012.

15. Resource centers
Information points
Micro-credit groups
Mentoring pairs and groups
Local organizations of LRWA

16. Nationality of women entrepreneurs
76,5 23,5
Latvian Russian Pole Ukrainian
Byelorssian Lithuanian Armenian Jews
 Source: association “Līdere” & “Latvijas Fakti” & publishing – house
“Lietišķās informācijas dienests” (www.em.gov.lv/em/2nd/)

17.  Possibility to be independent
 Possibility to maintain her family
 Possibility to do the work she likes
 Self-realizing possibility
Sourse: www.em.gov.lv/em/2nd/

18.  Trades
 Service
 Tourism
 Health care/social welfare
 Education/science
 Agriculture /forestry
 Industry
 Others.
Sourse: www.em.gov.lv/em/2nd/

19. Women entrepreneurs in the regions of Latvia,
%
8,5
13,5
41,5
14,5
22
Riga/ Riga region, Jurmala Vidzeme Kurzeme Zemgale Latgale

20.  High taxes
 Lack of qualified work force
 Large number of controlling institutions
 Lack of appropriate normative acts and
support
 High competition
Sourse: www.em.gov.lv/em/2nd/

21. Total 83,1 thsd.farms
Source: Central statistical bureau
21

22. Farm income and income of population employed in
agriculture
Source: Economic accounts for agriculture (EAA)
22

23. Economical factors:
- Unified and effective Social factors:
support in setting up -Lack of information
Social factors: business and reconcilability Technological
- Emotional −Increase the number -Lack of time for factors:
encouragement of new enterprises cooperation -Geographical
− Networking and −increasing −Different levels of distance
cooperation competitiveness of knowledge -Limited access to
− Sense of safety enterprise Internet, e-mail
− Win-win principle
− Guidance that allows
mentee come to solution Strengths Weaknesses
by him/herself
Mentoring in
Latvia
Opportunities Threats
Social factors:
-Potential of Political/Economical
young factors: Political/
entrepreneurs; - Support and possibilities Social factors: Economical
-Supportive to enchain state, - Interest of mentors factors:
local media municipality and EU as volunteers - Administrative
financing; capacity
− Possibility to introduce − Potential of
mentoring in educational mentors in rural
system areas

24. Media Private sector
24

25.  Networks have become the basic units of
modern society.
 These units still are individuals, groups,
organizations and communities, though
they may increasingly be linked by
networks.


26. Holberg International Memorial Prize
2012 is awarded to Manuel Castells.
Citation of the Holberg Prize Academic
Committee:
"Manuel Castells is the leading
sociologist of the city and new
information and media technologies. His
ideas and writings have shaped our
understanding of the political dynamics
of urban and global economies in the
network society.

27.  It is not purely the technology that defines
modern societies, but also cultural,
economic and political factors that make
up the network society.
 Influences such as religion, cultural
upbringing, political organizations, and
social status all shape the network
society.
 Societies are shaped by these factors in
many ways.

28.  Networks play a multifaceted role for
women entrepreneurs and business owners,
helping them to gain advice, form
partnerships, secure financing, access
qualified management and employees, and
build value chain relationships.

 Entrepreneurs and business owners tended
to seek advice most often from those with
whom they had personal relationships—
their private environment.

29.  The mentoring and microcredit movement
should be widely used since they proved
to be relevant form of economic activity
for Latvia regions conditions which do not
require large investments but extensive
training network.
 Our countries have experience in
mentoring and networking.
 Social networks have become the basic
units of modern society and also in

30.  Helix model can help in mentoring and
social networking.
 Using of the cultural heritage in rural tourism is
important and additional financial source . We
need
strong mentoring support in it.

31. Thank You
for Your attention!