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GALS Social Media Presentation- Feb 25 2012
 

GALS Social Media Presentation- Feb 25 2012

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  • Think of something clever for the heading
  • Discuss different media: print, television, radio, social media
  • Using Facebook you can: Write short messages of up to 420 words to update followers Provide links to other sites and events Post your campaign’s own videos and photos Announce events and keep track of attendees How to get fans What it can be used for: Promote via other marketing channels Encourage fans to suggest to their friends to become fans Run promotion or contest Give fans what they want Be active and add content 70% of all actions on social networks are related to viewing pictures or viewing other people’s profile Source: Understanding Users of Social Networks Brainstorm: What ways can you get fans?
  • WCI TWITTER.

GALS Social Media Presentation- Feb 25 2012 GALS Social Media Presentation- Feb 25 2012 Presentation Transcript

  • Becoming a Digital Voice for Change Harnessing the Power of Social Media
    • Use the Media to Share Your Message
      • Harnessing the Power of Social Media : Becoming a Digital Voice for Change
    • Social media outlets are interactive , democratizing online tools
    • Using social media you can:
    • Find and follow other users with similar interests in real time.
    • Become part of online communities, share information and expand networks.
    • Increase your visibility and reach
     
    • Facebook
    • Using Facebook, you can:
    • Connect to millions of potential supporters
    • Post updates about new developments, issues, and events
    • Provide a way for people to get in contact with you about the cause
    • Create the impression that your cause is forward thinking and progressive
      • Harnessing the Power of Social Media : Becoming a Digital Voice for Change
    Facebook can be used to organize issue based campaigns and build a support base. You can both create an individual page and a page for your organization or a cause
    • Campaign Facebook Pages
      • Harnessing the Power of Social Media : Becoming a Digital Voice for Change
    • Twitter
    • Twitter allows you to send short messages of 140 characters or less. These short messages can be used to organize campaigns and build a support base.
    • Using Twitter you can:
    • Send campaign updates in real time
    • Include links to articles, websites, and videos,
    • Send a photo of yourself
    • Follow other users who promote similar causes
      • Harnessing the Power of Social Media : Becoming a Digital Voice for Change
    • How to Get Twitter Followers:
    • # Hashtags ! #
    • Quality over quantity
    • Search for your area of interest and then answer questions or respond
    • Engage with your followers, be responsive, thank them for support, give them ways to get involved
    • Keep it fresh! Because of short lifespan of a tweet, be active.
      • Harnessing the Power of Social Media : Becoming a Digital Voice for Change
  • Activity: Compose Your Own Tweet!
    • YouTube
    • YouTube is a website that hosts video posts for users. It is the second largest volume of searches.
    • Using YouTube you can:
    • Create a channel
    • Connect with channels of similar themes
    • Connect with users of similar interests
    • Strike an emotional chord!
    • Host video for other platforms
      • Harnessing the Power of Social Media : Becoming a Digital Voice for Change
    • How to Increase Viewers and Subscribers
    • Keep it short
    • Have a call to action at the end
    • Ask for user-generated content
    • Tag & title your videos with relevant keywords
    • React to current events
    • Tell serial stories that engage viewers & keep them coming back (lonelygirl15)
    • Share links for your videos with supporters so they can help spread the word
    Harnessing the Power of Social Media : Becoming a Digital Voice for Change
    • Blogs
    • Blogs are accessible, informal online journals. These writings have no character limit and can be written in a conversational tone.
    • Using Blogs you can:
    • Write about success stories from your organization’s work
    • Write about your issue and your strategy
    • Post links to other articles
    • Include video or photos of your work
    • Allow readers to comment on your posts to promote conversation
      • Harnessing the Power of Social Media : Becoming a Digital Voice for Change
    • How to increase readership
    • Keep it relatively short (max. 1200)
    • Diversify media: video, photo, audio, tweets
    • Promote yourself
    • Use tags/keywords for increased visibility
    • Cater to a specific audience
    Harnessing the Power of Social Media : Becoming a Digital Voice for Change
  • Chrysler Ad: The Power of Social Media