Run The World (Girls)
preach it beyoncéLUXR.CO   DECEMBER 2011
TWEET!                           Janice Fraser                            www.luxr.co                          @clevergirl...
What do you love                              to do?LUXR.CO   DECEMBER 2011
What I loveLUXR.CO   DECEMBER 2011
Now I’m going to                             talk about a                           distraction that                      ...
set the stageLUXR.CO   DECEMBER 2011
LUXR.CO   DECEMBER 2011
SUPPORTLUXR.CO   DECEMBER 2011
LUXR.CO   DECEMBER 2011
MEN      WOMEN   SPONSORSLUXR.CO   DECEMBER 2011
LUXR.CO   DECEMBER 2011
LUXR.CO   DECEMBER 2011
IS IT TRUE?LUXR.CO   DECEMBER 2011
IT DOESN’T                            MATTERLUXR.CO   DECEMBER 2011
When a person enters a              situation      where they know that they      may be judged because of            thei...
WE BECOME VIGILANT.LUXR.CO   DECEMBER 2011
SUBCONSCIOUSLY ANXIOUS.LUXR.CO   DECEMBER 2011
THE EFFECT IS TAXING.LUXR.CO   DECEMBER 2011
IT DIMINISHES PERFORMANCELUXR.CO   DECEMBER 2011
AND MAKES US LESS LIKELY TO PUTLUXR.CO   DECEMBER 2011
OURSELVES IN THAT SITUATION AGAIN.LUXR.CO   DECEMBER 2011
IT DOESN’T                          MATTER IF THE                          BIAS IS REALLUXR.CO   DECEMBER 2011
FEAR OF CONFIRMING A NEGATIVESTEREOTYPE LEADS TO INCREASED STRESS.LUXR.CO   DECEMBER 2011
LUXR.CO   DECEMBER 2011
Mechanics of Stereotype ThreatLUXR.CO   DECEMBER 2011
WHAT TO DO?LUXR.CO   DECEMBER 2011
MEN      WOMEN   SPONSORSLUXR.CO   DECEMBER 2011
LUXR.CO   DECEMBER 2011
CUES MATTER   1. Critical Mass: 33% will reduce the effect   2. Neutralizing language             “I believe that you can ...
HOW DOES IT                            FEEL WHEN                          YOU’RE TRYING                           TO GET “...
4 Steps To Owning It    1. BELIEF: This is a meritocracy    2. DOUBT: Why is this so hard?    3. AWARENESS: Maybe it’s har...
What I’m asking of you      1. In any situation where you want to change the balance, aim         for 50%, settle for 33%....
LUXR.CO   DECEMBER 2011
Janice Fraser, Founder of LUXr and Founding Partner of Adaptive Path
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Janice Fraser, Founder of LUXr and Founding Partner of Adaptive Path

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Janice Fraser, Founder of LUXr and Founding Partner of Adaptive Path

  1. 1. Run The World (Girls)
  2. 2. preach it beyoncéLUXR.CO DECEMBER 2011
  3. 3. TWEET! Janice Fraser www.luxr.co @clevergirlLUXR.CO DECEMBER 2011
  4. 4. What do you love to do?LUXR.CO DECEMBER 2011
  5. 5. What I loveLUXR.CO DECEMBER 2011
  6. 6. Now I’m going to talk about a distraction that gets in the way of that love & fabulousness.LUXR.CO DECEMBER 2011
  7. 7. set the stageLUXR.CO DECEMBER 2011
  8. 8. LUXR.CO DECEMBER 2011
  9. 9. SUPPORTLUXR.CO DECEMBER 2011
  10. 10. LUXR.CO DECEMBER 2011
  11. 11. MEN WOMEN SPONSORSLUXR.CO DECEMBER 2011
  12. 12. LUXR.CO DECEMBER 2011
  13. 13. LUXR.CO DECEMBER 2011
  14. 14. IS IT TRUE?LUXR.CO DECEMBER 2011
  15. 15. IT DOESN’T MATTERLUXR.CO DECEMBER 2011
  16. 16. When a person enters a situation where they know that they may be judged because of their identity, and when success really mattersLUXR.CO DECEMBER 2011
  17. 17. WE BECOME VIGILANT.LUXR.CO DECEMBER 2011
  18. 18. SUBCONSCIOUSLY ANXIOUS.LUXR.CO DECEMBER 2011
  19. 19. THE EFFECT IS TAXING.LUXR.CO DECEMBER 2011
  20. 20. IT DIMINISHES PERFORMANCELUXR.CO DECEMBER 2011
  21. 21. AND MAKES US LESS LIKELY TO PUTLUXR.CO DECEMBER 2011
  22. 22. OURSELVES IN THAT SITUATION AGAIN.LUXR.CO DECEMBER 2011
  23. 23. IT DOESN’T MATTER IF THE BIAS IS REALLUXR.CO DECEMBER 2011
  24. 24. FEAR OF CONFIRMING A NEGATIVESTEREOTYPE LEADS TO INCREASED STRESS.LUXR.CO DECEMBER 2011
  25. 25. LUXR.CO DECEMBER 2011
  26. 26. Mechanics of Stereotype ThreatLUXR.CO DECEMBER 2011
  27. 27. WHAT TO DO?LUXR.CO DECEMBER 2011
  28. 28. MEN WOMEN SPONSORSLUXR.CO DECEMBER 2011
  29. 29. LUXR.CO DECEMBER 2011
  30. 30. CUES MATTER 1. Critical Mass: 33% will reduce the effect 2. Neutralizing language “I believe that you can be great at...” “People like...do well here” 3. Change your internal narrativeLUXR.CO DECEMBER 2011
  31. 31. HOW DOES IT FEEL WHEN YOU’RE TRYING TO GET “IN”?LUXR.CO DECEMBER 2011
  32. 32. 4 Steps To Owning It 1. BELIEF: This is a meritocracy 2. DOUBT: Why is this so hard? 3. AWARENESS: Maybe it’s hard because I’m different. 4. BELIEF: I’m up to the challenge!LUXR.CO DECEMBER 2011
  33. 33. What I’m asking of you 1. In any situation where you want to change the balance, aim for 50%, settle for 33%. 2. If there is an opportunity to write or speak in public, say yes. 3. If you say yes, don’t cancel. 4. If you have to cancel, don’t blame your kids. 5. If you get clobbered, invite them to shut the fuck up. 6. If they ask you about child care, suggest that they ask Dave Hornik or Jay Adelson how they manage. 7. Don’t flirt. 8. Be yourself. Really a lot.LUXR.CO DECEMBER 2011
  34. 34. LUXR.CO DECEMBER 2011

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