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Founders and CEOs of early-stage startups are frequently faced with the daunting task of raising venture capital for their companies. Many face that challenge ill-equipped, just as serial entrepreneur Carol Realini had in 1997 when she co-founded her first company. Since then, Carol has successfully raised over 175 million in financing for her companies.
Women entrepreneurs can be especially challenged in raising venture capital for their startups because they lack training, role models and sometimes just don’t see themselves being able to succeed. Because of this, Carol coaches Women 2.0 entrepreneurs to tackle this with determination, saying “It is not rocket science, but it is very hard work.”
Promoting your company successfully to raise capital is a skill that can be mastered, and unfortunately there is no formal training process for this. Everyone has to learn it.
Over the years she has formulated a rubric for raising money, building on lessons learned to create a more efficient and less risky approach. Here are her tips for first-time entrepreneurs seeking capital for their ventures.