iBeacons – Fad Or Trend?
23 slides on the use-cases of Apple's BLE – Bluetooth Low Energy – beacon technology that allows for the first time to precisely locate a person within pre-defined proximity of a sensor and to communicate with that person contextually.
But where's the beef? NFC, QR-codes and WLAN tracking were promising that before and never caught on.
The slide-deck provides an answer to that question by addressing the most important use-cases as well as dealing with privacy and technologies issues of the nascent technology.