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TEDxRheinMain "Hub": Project Teaser

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The roadmap 2013/2014 for TEDxRheinMain.

The roadmap 2013/2014 for TEDxRheinMain.

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  • 1. 1
  • 2. 2In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxRheinMain, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program,but individual TEDx events, including ours, are self-organized.
  • 3. Bringing peopletogether to share aliked experience.We focus on the germanintellectual elite of creativedoers, change agents andrule breakers.People who areconstantly lookingfor inspiration andthe exchange ofideas with otherpeople.Print analogy: Brand Eins, BusinessPunk, Enorm, Neo, Der Freitag, DieZeit, Wired,SustainabilityOptimize the user experiencebevor and after an event interms of networking andinformation.Critical MassExpand the audienceand partner networkto broaden our hub ofcontent and activities.RelevanceBecome the leading hub in Germanyfor inspiration and networking inthe spirit of TED: „Ideas worthspreading“.3
  • 4. Darren Cooperlicense holderAccount ManagerMRM WorldwideMany of us have beenwatching TED talks foryears: loved the inspirationof all those great peopleand great ideas. Since 2010we bring this magic to ourregion: RheinMain.• 7 Events• 50 TEDx Speaker• over 2.500 attendeesWolfgang Weichtstrategy plannerDigital ConsultantfreelanceOssi Urchsevent hostSpeaker & ConsultantfreelanceGünther Mulderspeaker managerconcept developerfreelance4
  • 5. We need a funding for theeditorial team and theevent infrastructure.We have to expand ournetwork to the (local)offline world.We have to find longterminvestors and sponsors.good.isthebolditalic.comfreitag.deutopia.deDigitalAn online magazine about the topicof our TEDx events and speakers,regional highlights and ideas worthspreading.EventA day conference with over 500attendees and a broad spectrum interms of speakers and topics. Smallevening salons with 50 attendessand a topic focus.Print (projected)A quarterly print magazine focusingon the highlights from our digitalactivities and events.5
  • 6. Cost Structure Revenue StreamValuePropositionsCustomerSegmentsKeyPartnershipsKey ResourcesKey ActivitiesChannelsCustomerRelationshipsMediaPartnerTEDGlobalSponsorsOnlineMarketingEvent Orga.ContentProductionTicketSalesSponsorsA hub forTED mindedpeopleCommunityBuilding ContentCreationIdeasworthspreadingOnlineCommunityGlobalSponsorsLocalCommunityLocalSponsorsEventsInternetMediaPartnerCore Team EditorialTeam6
  • 7. Mai/June 2013Relaunch HomepageSpring/Summer 2013Salon „Distributive Industries“Autumn 2013Salon „Mobility Futures“Spring 2014Conference „Rule breaker“info@tedxrheinmain.detedxrheinmain.defacebook.com/TEDxRheinMaintwitter.com/TEDxRheinMaingplus.to/TEDxRheinMainyoutube.com/RheinMainTEDxDigitalHomepage & Social Media, AdsEventsSalon, Conference, Pop-Up EventsMedia Cooperationhr-info, Revue MagazineBelow the lineSticker, Poster, Fanzine7