“Mobile First”
The right way to go?

shai@appove.com
What is your offering ?
Realtime?
Location based?
Communication ?
Fun ?
Capture the moment ?
When will they use it ?
Costs ?
MVP
Discovery
Mobile growth

ome

en

ph

nal
The Early days
Retention ?
After 30 days?
54%
After 60 days?
43%
After 90 days?
35%
Where is the money ?
So… Downloads ?
Oh… Right…
In-App purchases ?
And did I mention ?

30%
Is this the year for mobile ads?
It’s all about the Not in app!
Segmentation
HTML Vs. Native
5 seconds
The app store’s
Distribution
Discovery
Visibility
Restrictive
policies
Quality
Payment
processing
But…
You will get there

Day1
Day2
Day3
How ?
Product Market Fit
MVP
( Yep, You are not senile, we mentioned this earlier )
Why MVP?
( Big spoiler up ahead )
You will Fuck-It-Up !!!
UX
UX

Changes everything
UX/UI matters!
Small changes can have great impact
On ROI and conversion
“Smart” User Acquisition
i.e Growth Hacking
“Growth hacking is a marketing
technique developed by technology
startups which a creativity, analytical
thinking, and soc...
“Growth hacking" is a recognition that when
you focus on understanding your users and
how they discover and adopt your pro...
Marketing
meets
!
!
!

Product development
Cross posting to
Facebook & Twitter
Hard to find a tactic
Almost impossible to replicate
the same success
So…
Your product is going

Mobile
The landscape changes
!

Your mobile strategy
Will need to face
These challenges
Good Luck
!

Shai Wolkomir
shai@appove.com
Mobile first strategy, When, why ( and why Not )
Mobile first strategy, When, why ( and why Not )
Mobile first strategy, When, why ( and why Not )
Mobile first strategy, When, why ( and why Not )
Mobile first strategy, When, why ( and why Not )
Mobile first strategy, When, why ( and why Not )
Mobile first strategy, When, why ( and why Not )
Mobile first strategy, When, why ( and why Not )
Mobile first strategy, When, why ( and why Not )
Mobile first strategy, When, why ( and why Not )
Mobile first strategy, When, why ( and why Not )
Mobile first strategy, When, why ( and why Not )
Mobile first strategy, When, why ( and why Not )
Mobile first strategy, When, why ( and why Not )
Mobile first strategy, When, why ( and why Not )
Mobile first strategy, When, why ( and why Not )
Mobile first strategy, When, why ( and why Not )
Mobile first strategy, When, why ( and why Not )
Mobile first strategy, When, why ( and why Not )
Mobile first strategy, When, why ( and why Not )
Mobile first strategy, When, why ( and why Not )
Mobile first strategy, When, why ( and why Not )
Mobile first strategy, When, why ( and why Not )
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Mobile first strategy, When, why ( and why Not )

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This presentation was presented at the product excellence (http://www.productexcellence.co.il/) conference, on december 5th

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Mobile first strategy, When, why ( and why Not )

  1. 1. “Mobile First” The right way to go? shai@appove.com
  2. 2. What is your offering ?
  3. 3. Realtime?
  4. 4. Location based?
  5. 5. Communication ?
  6. 6. Fun ?
  7. 7. Capture the moment ?
  8. 8. When will they use it ?
  9. 9. Costs ?
  10. 10. MVP
  11. 11. Discovery
  12. 12. Mobile growth ome en ph nal
  13. 13. The Early days
  14. 14. Retention ?
  15. 15. After 30 days?
  16. 16. 54%
  17. 17. After 60 days?
  18. 18. 43%
  19. 19. After 90 days?
  20. 20. 35%
  21. 21. Where is the money ?
  22. 22. So… Downloads ?
  23. 23. Oh… Right… In-App purchases ?
  24. 24. And did I mention ? 30%
  25. 25. Is this the year for mobile ads?
  26. 26. It’s all about the Not in app!
  27. 27. Segmentation
  28. 28. HTML Vs. Native
  29. 29. 5 seconds
  30. 30. The app store’s
  31. 31. Distribution Discovery Visibility Restrictive policies Quality Payment processing
  32. 32. But…
  33. 33. You will get there Day1 Day2 Day3
  34. 34. How ?
  35. 35. Product Market Fit
  36. 36. MVP ( Yep, You are not senile, we mentioned this earlier )
  37. 37. Why MVP? ( Big spoiler up ahead )
  38. 38. You will Fuck-It-Up !!!
  39. 39. UX
  40. 40. UX Changes everything
  41. 41. UX/UI matters! Small changes can have great impact On ROI and conversion
  42. 42. “Smart” User Acquisition
  43. 43. i.e Growth Hacking
  44. 44. “Growth hacking is a marketing technique developed by technology startups which a creativity, analytical thinking, and social metrics to sell products and gain exposure”
  45. 45. “Growth hacking" is a recognition that when you focus on understanding your users and how they discover and adopt your products, you can build features that help you acquire and retain more users, rather than just spending marketing dollars Josh Elman Product Guy. I have worked on Twitter, Facebook Connect, Zazzle, LinkedIn, RealPlayer. ! Principal at Greylock, looking for crazy new things.
  46. 46. Marketing meets ! ! ! Product development
  47. 47. Cross posting to Facebook & Twitter
  48. 48. Hard to find a tactic Almost impossible to replicate the same success
  49. 49. So…
  50. 50. Your product is going Mobile
  51. 51. The landscape changes ! Your mobile strategy Will need to face These challenges
  52. 52. Good Luck ! Shai Wolkomir shai@appove.com
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