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Mobile first strategy, When, why ( and why Not )
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Mobile first strategy, When, why ( and why Not )

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This presentation was presented at the product excellence (http://www.productexcellence.co.il/) conference, on december 5th

This presentation was presented at the product excellence (http://www.productexcellence.co.il/) conference, on december 5th

Published in: Technology, Business

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  • 1. “Mobile First” The right way to go? shai@appove.com
  • 2. What is your offering ?
  • 3. Realtime?
  • 4. Location based?
  • 5. Communication ?
  • 6. Fun ?
  • 7. Capture the moment ?
  • 8. When will they use it ?
  • 9. Costs ?
  • 10. MVP
  • 11. Discovery
  • 12. Mobile growth ome en ph nal
  • 13. The Early days
  • 14. Retention ?
  • 15. After 30 days?
  • 16. 54%
  • 17. After 60 days?
  • 18. 43%
  • 19. After 90 days?
  • 20. 35%
  • 21. Where is the money ?
  • 22. So… Downloads ?
  • 23. Oh… Right… In-App purchases ?
  • 24. And did I mention ? 30%
  • 25. Is this the year for mobile ads?
  • 26. It’s all about the Not in app!
  • 27. Segmentation
  • 28. HTML Vs. Native
  • 29. 5 seconds
  • 30. The app store’s
  • 31. Distribution Discovery Visibility Restrictive policies Quality Payment processing
  • 32. But…
  • 33. You will get there Day1 Day2 Day3
  • 34. How ?
  • 35. Product Market Fit
  • 36. MVP ( Yep, You are not senile, we mentioned this earlier )
  • 37. Why MVP? ( Big spoiler up ahead )
  • 38. You will Fuck-It-Up !!!
  • 39. UX
  • 40. UX Changes everything
  • 41. UX/UI matters! Small changes can have great impact On ROI and conversion
  • 42. “Smart” User Acquisition
  • 43. i.e Growth Hacking
  • 44. “Growth hacking is a marketing technique developed by technology startups which a creativity, analytical thinking, and social metrics to sell products and gain exposure”
  • 45. “Growth hacking" is a recognition that when you focus on understanding your users and how they discover and adopt your products, you can build features that help you acquire and retain more users, rather than just spending marketing dollars Josh Elman Product Guy. I have worked on Twitter, Facebook Connect, Zazzle, LinkedIn, RealPlayer. ! Principal at Greylock, looking for crazy new things.
  • 46. Marketing meets ! ! ! Product development
  • 47. Cross posting to Facebook & Twitter
  • 48. Hard to find a tactic Almost impossible to replicate the same success
  • 49. So…
  • 50. Your product is going Mobile
  • 51. The landscape changes ! Your mobile strategy Will need to face These challenges
  • 52. Good Luck ! Shai Wolkomir shai@appove.com

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