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Challenges

shai@funnelabs.com
Challenges
Advice ...
B2B
Enterprise
2007
2 years Later ...
Content ?
Rule#1

Content is king
Rule#1

Content (= Value) is king
2-3 screens ... Easy ... Right?
April 10th 2012
Native
Rule#2

Nothing is “Easy”
App stores ?
Billing
Distribution
Marketplace
Moderation
queue
“Best practices”
Rule#3

App Stores = Love/Hate
* This echo system will shift ... again
Money ?
30%
Shotef + 30
WTF?!?!?!?
No worries!
Mobile payments is the big one
Rule#1

Content (= Value) is king
Rule#1

Content (= Value) is king
Rule#4

Cash is king
Rule#4

Cash is king
Unless your mobile strategy is a means to an end
Native Or Mobile-Web ?
Web makes all the sense in the world!
Rule#5

Web ... But not now ...
Windows Phone, Android & iOS ?
NO!
Why?
You will fuck it up!!
MVP
Minimal
Viable
Product
Because ...
Time costs more than money!
Rule#6

Product Market Fit
Windows Phone OR Android OR iOS ?
Android OR iOS ?
Depends!
Market
Product
Strategy
Yah... Right...

What device does the CEO owns ?
Rule#7

MVP platform choice - No Rules !
If you build it, they would come ?
Product Market fit
#Growthhacking
Rule#8

When the app is Done the work begins
Done = version 0.9
Mobile First ?
What are you building ?
Real time?
Location ?
Communication ?
Pictures ?
Video ?
Its not a 2nd screen ...
Its the first one!
Rule#9

Mobile First ... Probably so!
IMHO
No Questions ! :)

@wolkomir
Mobile "challenges"
Mobile "challenges"
Mobile "challenges"
Mobile "challenges"
Mobile "challenges"
Mobile "challenges"
Mobile "challenges"
Mobile "challenges"
Mobile "challenges"
Mobile "challenges"
Mobile "challenges"
Mobile "challenges"
Mobile "challenges"
Mobile "challenges"
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Mobile "challenges"

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A brief 15 min presentation on the challenges early stage mobile entrepreneurs face in this echo system.
The "Industry" conference, 28 october 2013, , Tel aviv, Israel

Published in: Technology, Business
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Transcript of "Mobile "challenges" "

  1. 1. Challenges shai@funnelabs.com
  2. 2. Challenges
  3. 3. Advice ...
  4. 4. B2B
  5. 5. Enterprise
  6. 6. 2007
  7. 7. 2 years Later ...
  8. 8. Content ?
  9. 9. Rule#1 Content is king
  10. 10. Rule#1 Content (= Value) is king
  11. 11. 2-3 screens ... Easy ... Right?
  12. 12. April 10th 2012
  13. 13. Native
  14. 14. Rule#2 Nothing is “Easy”
  15. 15. App stores ?
  16. 16. Billing
  17. 17. Distribution
  18. 18. Marketplace
  19. 19. Moderation
  20. 20. queue
  21. 21. “Best practices”
  22. 22. Rule#3 App Stores = Love/Hate
  23. 23. * This echo system will shift ... again
  24. 24. Money ?
  25. 25. 30% Shotef + 30
  26. 26. WTF?!?!?!?
  27. 27. No worries! Mobile payments is the big one
  28. 28. Rule#1 Content (= Value) is king
  29. 29. Rule#1 Content (= Value) is king
  30. 30. Rule#4 Cash is king
  31. 31. Rule#4 Cash is king Unless your mobile strategy is a means to an end
  32. 32. Native Or Mobile-Web ?
  33. 33. Web makes all the sense in the world!
  34. 34. Rule#5 Web ... But not now ...
  35. 35. Windows Phone, Android & iOS ?
  36. 36. NO!
  37. 37. Why?
  38. 38. You will fuck it up!!
  39. 39. MVP
  40. 40. Minimal
  41. 41. Viable
  42. 42. Product
  43. 43. Because ... Time costs more than money!
  44. 44. Rule#6 Product Market Fit
  45. 45. Windows Phone OR Android OR iOS ?
  46. 46. Android OR iOS ?
  47. 47. Depends!
  48. 48. Market Product Strategy
  49. 49. Yah... Right... What device does the CEO owns ?
  50. 50. Rule#7 MVP platform choice - No Rules !
  51. 51. If you build it, they would come ?
  52. 52. Product Market fit
  53. 53. #Growthhacking
  54. 54. Rule#8 When the app is Done the work begins Done = version 0.9
  55. 55. Mobile First ?
  56. 56. What are you building ?
  57. 57. Real time? Location ? Communication ? Pictures ? Video ?
  58. 58. Its not a 2nd screen ... Its the first one!
  59. 59. Rule#9 Mobile First ... Probably so!
  60. 60. IMHO
  61. 61. No Questions ! :) @wolkomir
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