Mobile "challenges"
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Mobile "challenges"

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A brief 15 min presentation on the challenges early stage mobile entrepreneurs face in this echo system. ...

A brief 15 min presentation on the challenges early stage mobile entrepreneurs face in this echo system.
The "Industry" conference, 28 october 2013, , Tel aviv, Israel

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Transcript

  • 1. Challenges shai@funnelabs.com
  • 2. Challenges
  • 3. Advice ...
  • 4. B2B
  • 5. Enterprise
  • 6. 2007
  • 7. 2 years Later ...
  • 8. Content ?
  • 9. Rule#1 Content is king
  • 10. Rule#1 Content (= Value) is king
  • 11. 2-3 screens ... Easy ... Right?
  • 12. April 10th 2012
  • 13. Native
  • 14. Rule#2 Nothing is “Easy”
  • 15. App stores ?
  • 16. Billing
  • 17. Distribution
  • 18. Marketplace
  • 19. Moderation
  • 20. queue
  • 21. “Best practices”
  • 22. Rule#3 App Stores = Love/Hate
  • 23. * This echo system will shift ... again
  • 24. Money ?
  • 25. 30% Shotef + 30
  • 26. WTF?!?!?!?
  • 27. No worries! Mobile payments is the big one
  • 28. Rule#1 Content (= Value) is king
  • 29. Rule#1 Content (= Value) is king
  • 30. Rule#4 Cash is king
  • 31. Rule#4 Cash is king Unless your mobile strategy is a means to an end
  • 32. Native Or Mobile-Web ?
  • 33. Web makes all the sense in the world!
  • 34. Rule#5 Web ... But not now ...
  • 35. Windows Phone, Android & iOS ?
  • 36. NO!
  • 37. Why?
  • 38. You will fuck it up!!
  • 39. MVP
  • 40. Minimal
  • 41. Viable
  • 42. Product
  • 43. Because ... Time costs more than money!
  • 44. Rule#6 Product Market Fit
  • 45. Windows Phone OR Android OR iOS ?
  • 46. Android OR iOS ?
  • 47. Depends!
  • 48. Market Product Strategy
  • 49. Yah... Right... What device does the CEO owns ?
  • 50. Rule#7 MVP platform choice - No Rules !
  • 51. If you build it, they would come ?
  • 52. Product Market fit
  • 53. #Growthhacking
  • 54. Rule#8 When the app is Done the work begins Done = version 0.9
  • 55. Mobile First ?
  • 56. What are you building ?
  • 57. Real time? Location ? Communication ? Pictures ? Video ?
  • 58. Its not a 2nd screen ... Its the first one!
  • 59. Rule#9 Mobile First ... Probably so!
  • 60. IMHO
  • 61. No Questions ! :) @wolkomir