SOCIAL MEDIA




                     Nas
  Shai Wolkomir,
cs4real, IDC, 2009
WHAT IS SOCIAL MEDIA ?
     (YOU PROBABLY HEARD THIS ONE
          MORE THAN ONCE ...)
• Facebook   , Myspace
            ...
SOME BASIC FACTS (STAT’S)
• 73% of active online worldwide users
 have read a blog
• 45%   have started their own blog
• 3...
BUT LET’S FACE THE “FACTS”
•   Most get “Dumped”
    •   Why ?
•   Web 2.0 companies have a
    short lifespan
•   2009 Ec...
WHAT IS SOCIAL MEDIA
      (REALLY)ABOUT ?
•   Communication
    •   How about email ? IM ?
•   Publication / content
•   ...
SOCIAL MEDIA IS MORE
• Communication

• Content

• Traction

• Monetization

  • Its not a Hype ...
    Its an :
    Ecosy...
THE CHALLENGES

                   Social                Traffic
                   media
 Organic
  SEO

                 ...
THE CHALLENGES

                   Social                Traffic
                   media
 Organic
  SEO

                 ...
LET’S ANALYZE THIS ...

• Inappropriate   content
                            Advertisers
• Malicious   content           ...
LET’S ANALYZE THIS ...
                                                      Pros
                                     Affi...
PUBLISHERS:
 CONTENT IS NOT CONTROLLED
• Publishers   Host the content
• Millions
                                  Commen...
Comment spam
Comment spam
SAMY - THE FIRST MYSPACE
            WORM
• Samy   Kamkar
• Million infected
 in less than 20h
• One   of the
 fastest vir...
VIEWERS :
 SEE “PROBLEMATIC” CONTENT
• Malicious   software
• Inappropriate   content
• “Junk” content( as apposed
 to val...
CONTRIBUTERS :
 SUFFER THE CONSEQUENCES
• Multilevel   authentication
• CAPTCHA

  • Completely
   Automated
   Public Tur...
SOCIAL MEDIA TAKEAWAYS
  •   Social media is fun (and informative)
      •   ( its never too late to try )
  •   Social me...
CS-4-REAL TAKEAWAYS
 • Ecosystem’s   are out there
  • Did    someone say Facebook ? Iphone ?
 • Web     industry is F-A-S...
QUESTIONS ?

(Thank you for your time ....)
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IDC CS4Real presentation

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A presentation i gave at IDC the other week about social media and its "Dark side"

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  • IDC CS4Real presentation

    1. 1. SOCIAL MEDIA Nas Shai Wolkomir, cs4real, IDC, 2009
    2. 2. WHAT IS SOCIAL MEDIA ? (YOU PROBABLY HEARD THIS ONE MORE THAN ONCE ...) • Facebook , Myspace Advertisers • Flickr, photo-bucket Enterprise Publishers • Youtube, MetaCafe • Blogger, Wordpress contributers • Twitter(no revenue, no real business model, yet ....) Viewers
    3. 3. SOME BASIC FACTS (STAT’S) • 73% of active online worldwide users have read a blog • 45% have started their own blog • 39% subscribe to an RSS feed • 57% have joined a social network • 55% have uploaded photos BTW, 37% of PPT • 83% have watched online video clips statistics are made up by the presenter !!
    4. 4. BUT LET’S FACE THE “FACTS” • Most get “Dumped” • Why ? • Web 2.0 companies have a short lifespan • 2009 Economy has its say • Nevertheless .... I ( and some analysts ) are optimistic • Why ?
    5. 5. WHAT IS SOCIAL MEDIA (REALLY)ABOUT ? • Communication • How about email ? IM ? • Publication / content • Readers (Viewers) • Writers (creators) • Messages • Talkbacks Communication + • Comments (Great) Content
    6. 6. SOCIAL MEDIA IS MORE • Communication • Content • Traction • Monetization • Its not a Hype ... Its an : Ecosystem !!!!
    7. 7. THE CHALLENGES Social Traffic media Organic SEO Monetization User experience Content moderation Scalability and performance
    8. 8. THE CHALLENGES Social Traffic media Organic SEO Monetization User experience Content moderation Scalability and performance
    9. 9. LET’S ANALYZE THIS ... • Inappropriate content Advertisers • Malicious content Enterprise Publishers • “Spammy” content • Defamation contributers • Copyrighted infringement Viewers • And much more ....
    10. 10. LET’S ANALYZE THIS ... Pros Affiliation Vs. • Inappropriate content Cons Advertisers • Malicious content Cost of moderation Enterprise Publishers • “Spammy” content Guilty by association • Defamation contributers • Copyrighted infringement “Too much noise” Viewers • And much more ....
    11. 11. PUBLISHERS: CONTENT IS NOT CONTROLLED • Publishers Host the content • Millions Comment of readers are exposed SPAM Stats • SPAM has found a new Domain • Whatis SPAM anyway ?
    12. 12. Comment spam
    13. 13. Comment spam
    14. 14. SAMY - THE FIRST MYSPACE WORM • Samy Kamkar • Million infected in less than 20h • One of the fastest viruses of all times • Triggered by a “Friend request”
    15. 15. VIEWERS : SEE “PROBLEMATIC” CONTENT • Malicious software • Inappropriate content • “Junk” content( as apposed to valuable content ) Viewers • Traffic abandonment are not • Who will provide them happy !!! with the content they really need ?
    16. 16. CONTRIBUTERS : SUFFER THE CONSEQUENCES • Multilevel authentication • CAPTCHA • Completely Automated Public Turing test to tell Computers and Humans Apart • Less contributers ....
    17. 17. SOCIAL MEDIA TAKEAWAYS • Social media is fun (and informative) • ( its never too late to try ) • Social media entrepreneurship is great • But ... its a crowded arena • Social media is an ecosystem • Protecting social media has potential • Brainstorm about it
    18. 18. CS-4-REAL TAKEAWAYS • Ecosystem’s are out there • Did someone say Facebook ? Iphone ? • Web industry is F-A-S-T • Look for the new ecosystem ... • In 6 months we can re make this PPT on twitter • Learn from other industries
    19. 19. QUESTIONS ? (Thank you for your time ....)

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