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A presentation i gave at IDC the other week about social media and its "Dark side"

A presentation i gave at IDC the other week about social media and its "Dark side"

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IDC CS4Real presentation IDC CS4Real presentation Presentation Transcript

  • SOCIAL MEDIA Nas Shai Wolkomir, cs4real, IDC, 2009
  • WHAT IS SOCIAL MEDIA ? (YOU PROBABLY HEARD THIS ONE MORE THAN ONCE ...) • Facebook , Myspace Advertisers • Flickr, photo-bucket Enterprise Publishers • Youtube, MetaCafe • Blogger, Wordpress contributers • Twitter(no revenue, no real business model, yet ....) Viewers
  • SOME BASIC FACTS (STAT’S) • 73% of active online worldwide users have read a blog • 45% have started their own blog • 39% subscribe to an RSS feed • 57% have joined a social network • 55% have uploaded photos BTW, 37% of PPT • 83% have watched online video clips statistics are made up by the presenter !!
  • BUT LET’S FACE THE “FACTS” • Most get “Dumped” • Why ? • Web 2.0 companies have a short lifespan • 2009 Economy has its say • Nevertheless .... I ( and some analysts ) are optimistic • Why ?
  • WHAT IS SOCIAL MEDIA (REALLY)ABOUT ? • Communication • How about email ? IM ? • Publication / content • Readers (Viewers) • Writers (creators) • Messages • Talkbacks Communication + • Comments (Great) Content
  • SOCIAL MEDIA IS MORE • Communication • Content • Traction • Monetization • Its not a Hype ... Its an : Ecosystem !!!!
  • THE CHALLENGES Social Traffic media Organic SEO Monetization User experience Content moderation Scalability and performance
  • THE CHALLENGES Social Traffic media Organic SEO Monetization User experience Content moderation Scalability and performance
  • LET’S ANALYZE THIS ... • Inappropriate content Advertisers • Malicious content Enterprise Publishers • “Spammy” content • Defamation contributers • Copyrighted infringement Viewers • And much more ....
  • LET’S ANALYZE THIS ... Pros Affiliation Vs. • Inappropriate content Cons Advertisers • Malicious content Cost of moderation Enterprise Publishers • “Spammy” content Guilty by association • Defamation contributers • Copyrighted infringement “Too much noise” Viewers • And much more ....
  • PUBLISHERS: CONTENT IS NOT CONTROLLED • Publishers Host the content • Millions Comment of readers are exposed SPAM Stats • SPAM has found a new Domain • Whatis SPAM anyway ?
  • Comment spam
  • Comment spam
  • SAMY - THE FIRST MYSPACE WORM • Samy Kamkar • Million infected in less than 20h • One of the fastest viruses of all times • Triggered by a “Friend request”
  • VIEWERS : SEE “PROBLEMATIC” CONTENT • Malicious software • Inappropriate content • “Junk” content( as apposed to valuable content ) Viewers • Traffic abandonment are not • Who will provide them happy !!! with the content they really need ?
  • CONTRIBUTERS : SUFFER THE CONSEQUENCES • Multilevel authentication • CAPTCHA • Completely Automated Public Turing test to tell Computers and Humans Apart • Less contributers ....
  • SOCIAL MEDIA TAKEAWAYS • Social media is fun (and informative) • ( its never too late to try ) • Social media entrepreneurship is great • But ... its a crowded arena • Social media is an ecosystem • Protecting social media has potential • Brainstorm about it
  • CS-4-REAL TAKEAWAYS • Ecosystem’s are out there • Did someone say Facebook ? Iphone ? • Web industry is F-A-S-T • Look for the new ecosystem ... • In 6 months we can re make this PPT on twitter • Learn from other industries
  • QUESTIONS ? (Thank you for your time ....)