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Google: An Ever-Growing Advertising Phenomenon

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Blog post about Google's dominance in the advertising world - read full blog post here: http://www.wolfgangdigital.com/digital-marketing/google-an-ever-growing-advertising-phenomenon/

Blog post about Google's dominance in the advertising world - read full blog post here: http://www.wolfgangdigital.com/digital-marketing/google-an-ever-growing-advertising-phenomenon/

Published in: Business

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  • 1. Google: An Ever-Growing Advertising Phenomenon
  • 2. Google now owns 9% of all advertising (both online and offline) worldwide… Surprised? 2
  • 3. Google Revenues• Google’s 2012 revenues surpassed the $50 billion mark for the first time• Revenues for Q4 last year jumped 36% year on year, and 8% quarter-on-quarter• Google’s revenue from advertising alone grew to $45.6 billion last year, meaning it –like previous years – still makes up the main chunk of Google’s total revenue and represents 9% of global advertising spend. 3
  • 4. 4
  • 5. A Bit of Perspective• Think about all the advertising spend invested in print advertising such as leaflets, newspapers/magazines, direct mailshots, billboards, the sides of buses, radio…even TELEVISION…• …and of course we must not forget about other providers of online advertising.• Out of that ‘pot’ of advertising providers, Google can claim 9% to its name 5
  • 6. A Bit of Perspective• Television still constitutes the bulk of global ad spend (40.4%)• Newspapers (18.9%) and online advertising (17.8%) are ranked second and third based on 2012 estimations• This means that Google can claim hold of over half of the online advertising market 6
  • 7. The Outlook• 2013 will see online advertising surpass newspaper advertising spend globally• By 2015 online advertising will constitute 23.4% of global ad spend. 7
  • 8. 8
  • 9. Our First Thought…• With global advertising spend online surpassing newspaper ad spend, as well as an increasing trend towards content marketing over tradition advertising online (check out this cool infographic!), there will be an increased need to make the most of content posted online.• Careful thought needs to be put into content development and associated ROI. 9
  • 10. And Our Second One…• Google’s share of wallet increase in parallel with global online ad spend? 10
  • 11. Wolfgang DigitalThere is no recession online - Google is living evidence of this! Full blog post 11

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