The changing face of Google – ‘Amazonification’ and other stories - Wolfgang Digital AAI Talk
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The changing face of Google – ‘Amazonification’ and other stories - Wolfgang Digital AAI Talk

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Google is fundamentally changing how it displays both paid & organic results to users. Marketers who adapt to the changes early are seeing dramatic uplifts in KPIs. ...

Google is fundamentally changing how it displays both paid & organic results to users. Marketers who adapt to the changes early are seeing dramatic uplifts in KPIs.

This talk details 3 critical changes to the SERPS; one which was released in Ireland earlier this year and 2 that are coming soon. Useful and practical case studies for Brand Owners will be presented supporting all 3 innovations.

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The changing face of Google – ‘Amazonification’ and other stories - Wolfgang Digital AAI Talk The changing face of Google – ‘Amazonification’ and other stories - Wolfgang Digital AAI Talk Presentation Transcript

  • Alan Coleman, CEO Brendan Almack, Digital Marketer
  • How Important is Search
  • Irish Love Search
  • >10% Market Share
  • “Lob some more pictures on there lads!”
  • 3M Study We Process Images 60,000 x Faster than Text
  • Paradigm Shift
  • A Picture is Worth 1,000 Words……and lots of Sales
  • Image Ad Extensions
  • Image Ad Extensions • Greater ad real estate. • Available to service providers. • Improving Click Through Rate (CTR): +43%
  • Product Listing Ads
  • Celtic Wedding Rings PLA Image Conversion Rate x 2 50% Increase In Sales
  • Conversion Rate 144% higher than Text Ads
  • Remember Organic Results? 50% 50%
  • Remember Organic Results? 80% 20%
  • Keyword „Not Provided‟ March 2012 Source: notprovidedcount.com October 2012
  • Google Authorship
  • Click Through Rate
  • SEO
  • Eric Schmidt, Google Executive Chairman Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top results.” “The true cost of staying anonymous, then, might be irrelevance.”
  • What Next For Search
  • Wolfgang Digital’s Digital Digest Sign up on our website or leave your business card!