Mobile Monday Switzerland - iPhone Development and Open Source Assembly
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Mobile Monday Switzerland - iPhone Development and Open Source Assembly

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MobileMonday #3 (1.12.2008) presentation by Sebastian Wohlrapp with Optaros on iPhone development and how open source and assembly can help generating a multi channel user experience.

MobileMonday #3 (1.12.2008) presentation by Sebastian Wohlrapp with Optaros on iPhone development and how open source and assembly can help generating a multi channel user experience.

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Mobile Monday Switzerland - iPhone Development and Open Source Assembly Mobile Monday Switzerland - iPhone Development and Open Source Assembly Presentation Transcript

  • iPhone Applications and Assembled Open Source Mobile Monday Bern, 01.12.2008 Sebastian Wohlrapp 17/04/2008 © Optaros 2008. Some rights reserved. 1
  • Agenda What makes the iPhone special? Other quot;specialquot; environments Building multi environment solutions © Optaros 2008. All rights reserved. 2
  • The iPhone Experience is a new benchmark... Design Usability Versatility Penetration Eco System © Optaros 2008. All rights reserved. 3
  • The iPhone Experience is a new benchmark... Design Usability Versatility Penetration Eco System iPhone = useful + useable + engaging © Optaros 2008. All rights reserved. 3
  • Design © Optaros 2008. All rights reserved. 4
  • Versatility ➔ iPod + Accelerometer + GPS + Wifi + 3G + Touch wide screen © Optaros 2008. All rights reserved. 5
  • Usability ➔ Multi Touch & Gestures ➔ Accelerometer + GPS ➔ Use case driven design ➔ Keep it simple © Optaros 2008. All rights reserved. 6
  • The iPhone sets the pace for mobile device internet usage Internet ease of use Forecast: Western European Mobile Internet usage through mobile Internet Users 2007 - 2013 (Forrester) devices (mmetrix, 2008) 100% 90% 80% 70% High 60% 50% 40% 30% 20% 10% 0% 2007 2008 2009 2010 2011 2012 2013 All mobile Smartphone iPhone phone users users Users Low Low High Mobility/ Portability/ Connectivity © Optaros 2008. All rights reserved.
  • It‘s the single most uniform multi purpose mobile device on earth (and in Switzerland) Worldwide sales figures until end of 2008 * Sales figures until end of 2008 iPhones 16‘794‘700 10'000'000 iPod Touch* 19‘703‘800 Total 36‘498‘500 8'000'000 6'000'000 iPhones* 180'000 iPod Touch* 211'200 4'000'000 Total* 391'200 2'000'000 0 Q2 2007 Q3 2007 Q4 2007 Q1 2008 Q2 2008 Q3 2008 Q4 2008 * Estimated, because Apple doesn‘t provide country and product specific (i.e. only sales numbers for iPod are communicated) sales figures Source: Apple Financial Results, Optaros research and estimates © Optaros 2008. All rights reserved. 8
  • It‘s more than a device, it‘s an eco system © Optaros 2008. All rights reserved. 9
  • The iPhone is already a legend today... but it is a compromise like so many other things too? Design over functionality? Design Too proprietary? Too restrictive? There are better devices for (almost) Versatility everything it does One or many devices? Battery life, battery replacement Usability No tactile feel, no keyboard Learning transfer and learning curve Does it go to the masses? Penetration Is the price too high? Closed tools Eco System Too restrictive? Too much control? © Optaros 2008. All rights reserved. 10
  • The iPhone from the Consumers/Customers perspective ➔ It‘s yet another gadget ➔ It‘s a productivity device ➔ It‘s real added value © Optaros 2008. All rights reserved.
  • The iPhone from the Supplier/Providers perspective ➔ Marketing instrument ➔ Access to consumer/customer ➔ Process efficiency, relationship management © Optaros 2008. All rights reserved. 12
  • The iPhone from the Enterprise‘s and Employer‘s perspective ➔ Give employees mobile access to enterprise applications Leverage the devices capabilities (always on, always with ➔ employee) to improve and optimize business processes ➔ Collect data at the point of contact and action - Don‘t underestimate integration, device support and management challenges © Optaros 2008. All rights reserved. 13
  • Summary: The iPhone is special ... but ... The iPhone is special because of its great design and usability, its rapid market penetration, its versatility, it‘s extendability and its ecosystem The iPhone offers great opportunities for mobile business and mobile process integration The current iPhone is just the start, future models will fix weaknesses and issues, they‘ll offer more of everything The „closed“ and highly standardized nature of the phone ensures uniformity and easy of use, but also opens the door for competitors to come with much more open models (and it‘s happening already) The iPhone has lifted the bar for everybody else, and that‘s good © Optaros 2008. All rights reserved.
  • What makes a good (iPhone) Application According to Apple, to be successful in the AppStore, an iPhone application should be... Delightful Integrated Innovative Optimized Designed Connected Localized © Optaros 2008. All rights reserved. 15
  • Other relevant environments with soon to be similar maturity and relevance ... ➔ Increase screen size, resolution and colors ➔ Introduce touch and gestures support ➔ Introduce Marketplace and SDK ➔ Connectivity, standards support and battery life time have been better for quite some time © Optaros 2008. All rights reserved. 16
  • Our Assembly Approach High BUILD ASSEMBLE Assemble solutions for: differentiation • Compelling customer Custom Software experiences software components • Business agility • Low cost of ownership Low BUY differentiation RENT Installable Software software as a Service High Low cost of ownership cost of ownership © Optaros 2008. All rights reserved. 17
  • Multi platform: Focus on User Centered Design and a convergent Architecture User User Centered Design leveraging device specific capabilities Specific Support Standard Support Service Exposure Business Rules for generic integration Integration ... © Optaros 2008. All rights reserved. 18
  • Multi platform: Focus on User Centered Design and a convergent Architecture not Does care about technology Will User continuously evolve User Centered Design leveraging device specific capabilities Open APIs Might will help foster require adoption proprietary runtime Specific Support Standard Support Service Exposure Business Rules for generic Depends on Follows integration different type type of of life cycle business Integration ... © Optaros 2008. All rights reserved. 18
  • Thank you... Boston Optaros (Switzerland) SA Rotbuchstrasse 46 San Francisco CH - 8037 Zurich New York Chicago Austin London Munich Geneva Zurich Sebastian Wohlrapp Bucharest swohlrapp@optaros.com © Optaros 2008. All rights reserved. 19
  • About Optaros We have a proven record We help our clients seize new 100% reference-able online opportunities 98% on-time/on-budget Transferred PGATour from CBS in 14 weeks Payback – 10 months on ad sales We‘re growing $0  $26 million since 2005 Largest Alfresco Installation World wide Over 100 clients Global collaboration migrated from Notes Over 200 employees 10 Offices in US and EU Replaced ASP, capture all lead revenue Payback – 8 months 100% productivity increase We have a rich history Payback – 6 months Help clients leverage technology disruption: client-server, web Swisscom Labs for Open Innovation browser - now assembled web Launched in just 8 weeks How we work with our clients Work jointly and transparently with client teams Turn ideas into implementable blueprints We’re well capitalized $32 million investment Commit contractually to deliver on time, on budget Design Web 2.0 user experiences Iteratively assemble open source software Support the solution © Optaros 2008. All rights reserved. 20
  • Optaros: What we do Business Solution Areas Digital Direct Next Enterprise E-Commerce Media & Customer Generation 2.0 and 2.0 Publishing Engagement CRM ECM Practices Content Service Oriented User Operations & Management & Architectures Experience Collaboration Design Support Optaros Application Open Source & Open User Centered Design Assembly Methodology Standards Global Sourcing © Optaros 2008. All rights reserved. 21