SELLBOX.COMWhy Barry Diller, Google and NBC AreInvesting in eBooksA Presentation to the San DiegoEntertainment & Sports La...
SELLBOX.COMThree words:marketing, revenue, deal-flow
SELLBOX.COMWhat is an eBook?PDF eBook (Kindle/EPUB)Is reader software free? Yes YesCan be given away free Yes YesEasy to s...
SELLBOX.COMWhat do you need in order to read aneBook?…or software.A device… 2012 Device shipments:• Mobile: 700 million• T...
SELLBOX.COMProduction and consumption of digitalmedia will expand exponentially …op 20 Countries by Number of Mobile Phone...
SELLBOX.COMThe reading revolution, only 5 years old, israpidly transforming 500 years of evolution:•Chain bookseller marke...
SELLBOX.COM5 Trends:1.Impulse buying2.Collecting3.Grazing4.Multi-format buying5.Non-traditional books
SELLBOX.COMEntertainment Tie-Ins
SELLBOX.COMMarketing & RevenueFREE
SELLBOX.COMReader Conveniencewww.sellbox.com/ftc
SELLBOX.COMHot Market
SELLBOX.COMRepurposing Content
SELLBOX.COMToday’s Hot Topics inPublishing Law
SELLBOX.COMKirtsaeng v. John Wiley & Sons:Fallout from the First Sale Ruling1. Will international pricediscrimination cont...
SELLBOX.COMWhat is an eBook? Open Road vs.HarperCollins“the publisher shall grant no licensewithout the prior written cons...
SELLBOX.COMShouldn’t it say License now with 1-Click?
SELLBOX.COMAre publishing territories necessary?
SELLBOX.COMSocial reading challenges expectationsregarding reading and privacy.Reading Over Your Shoulder: Social Readers ...
SELLBOX.COMAgency Pricing: last chance to save ourculture?Winners or Losers?1. Consumers2. Culture3. Publishers4. Amazon5....
SELLBOX.COMPublishing has never experienced such risks,and opportunities!David Wogahn:•Digital Media Consulting•eBook Deve...
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Why Barry Diller, Google and NBC Are Investing in eBooks. A Presentation to the San Diego Entertainment & Sports Lawyers

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The changes being brought by eBooks hold enormous opportunities and consequences for our profession: licensing vs. ownership, format rights, and most recently in the news, the conflict between first-sale doctrine and international sales contracts. Technology is allowing anyone to be a publisher which is upending decades old business practices and at the same time giving professional service firms new tools to serve clients and market to prospects. These slides highlight some of the trends, strategies, challenges and opportunities we continue to experience in an increasingly digital media world.

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Why Barry Diller, Google and NBC Are Investing in eBooks. A Presentation to the San Diego Entertainment & Sports Lawyers

  1. 1. SELLBOX.COMWhy Barry Diller, Google and NBC AreInvesting in eBooksA Presentation to the San DiegoEntertainment & Sports Lawyers
  2. 2. SELLBOX.COMThree words:marketing, revenue, deal-flow
  3. 3. SELLBOX.COMWhat is an eBook?PDF eBook (Kindle/EPUB)Is reader software free? Yes YesCan be given away free Yes YesEasy to sell on your website? Yes YesEasy to sell in eBookstores? No YesRead it on any device?Very difficult onsmall screensAdapts to any screensize
  4. 4. SELLBOX.COMWhat do you need in order to read aneBook?…or software.A device… 2012 Device shipments:• Mobile: 700 million• Tablets: 120 million• eReaders: 15 million• PC/Mac: 350 million
  5. 5. SELLBOX.COMProduction and consumption of digitalmedia will expand exponentially …op 20 Countries by Number of Mobile Phones… as personal digital devicesproliferate and contentmanufacturing and distributioncosts decline to zero.
  6. 6. SELLBOX.COMThe reading revolution, only 5 years old, israpidly transforming 500 years of evolution:•Chain bookseller marketshare: 19%, down from 32% in 2011•Online bookseller marketshare: 44%, up from 25% in 2010•eBook share of all book purchases: 28%•We can now monitor and measure reading habits and interestsWe have a shrinkage problem:shelves, time, money, attention.
  7. 7. SELLBOX.COM5 Trends:1.Impulse buying2.Collecting3.Grazing4.Multi-format buying5.Non-traditional books
  8. 8. SELLBOX.COMEntertainment Tie-Ins
  9. 9. SELLBOX.COMMarketing & RevenueFREE
  10. 10. SELLBOX.COMReader Conveniencewww.sellbox.com/ftc
  11. 11. SELLBOX.COMHot Market
  12. 12. SELLBOX.COMRepurposing Content
  13. 13. SELLBOX.COMToday’s Hot Topics inPublishing Law
  14. 14. SELLBOX.COMKirtsaeng v. John Wiley & Sons:Fallout from the First Sale Ruling1. Will international pricediscrimination continue?2. Will products becomeincreasingly localized?3. Will publishers escalate atransition to works coveredby licensing restrictions?
  15. 15. SELLBOX.COMWhat is an eBook? Open Road vs.HarperCollins“the publisher shall grant no licensewithout the prior written constant ofthe Author with respect to the followingrights in the work: use thereof instorage and retrieval and informationsystems, and/or whether throughcomputer, computer-stored, mechanicalor other electronic means now knownor hereafter invented…”
  16. 16. SELLBOX.COMShouldn’t it say License now with 1-Click?
  17. 17. SELLBOX.COMAre publishing territories necessary?
  18. 18. SELLBOX.COMSocial reading challenges expectationsregarding reading and privacy.Reading Over Your Shoulder: Social Readers and Privacy Law,Margot Kaminski, WakeForestLawReview.com
  19. 19. SELLBOX.COMAgency Pricing: last chance to save ourculture?Winners or Losers?1. Consumers2. Culture3. Publishers4. Amazon5. Apple
  20. 20. SELLBOX.COMPublishing has never experienced such risks,and opportunities!David Wogahn:•Digital Media Consulting•eBook Developmentdavid@sellbox.com760-942-4227
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