• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Publishing eBooks-Cal State University San Marcos Presentation
 

Publishing eBooks-Cal State University San Marcos Presentation

on

  • 1,105 views

 

Statistics

Views

Total Views
1,105
Views on SlideShare
1,066
Embed Views
39

Actions

Likes
1
Downloads
4
Comments
0

1 Embed 39

http://www.sellbox.com 39

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Publishing eBooks-Cal State University San Marcos Presentation Publishing eBooks-Cal State University San Marcos Presentation Presentation Transcript

    • Publishing eBooks: Presented at CSUSM November 1, 2011 An eBook Agency: www.sellbox.com | 760-942-4227
    • Survey
      • Who reads eBooks?
      • Who owns an eReading device? (Or installed eReader software?)
      • Who has read the free Kindle Publishing Guide information on Amazon?
    • What is an eBook?
      • How easy is it to…
        • Buy
        • Sell
        • Read
        • Share socially
        • Highlight
        • Annotate
        • Search
    • What is an eReader?
      • It can be both hardware devices and software
    • Growth of eReading Devices Pew Research, May 2011
    • % Adults Owning Gadgets Pew Research, May 2011
    • 7 Insights and Trends in eBook Buying and Usage
      • Impulse buying
      • Collecting
      • Grazing
      • Social reading
      • Lending
      • Marginalia
      • Multi-format buying
    • Reality check! Distribution vs. Sales Through which channels are your eBooks distributed ? Which channel produces the largest percentage of your eBook sales ? Aptara, 3 rd Annual eBook Survey of Publishers
    • 3 Big Decisions
    • Obsess about Metadata
    • Don’t guess at keywords
      • Adwords.google.com
    • Marketing Precedes Publishing
      • Execute in this order:
      • Create a marketing plan
      • Design a cover
      • Finish your book conversion
      • Write your selling descriptions (metadata)
      • Determine initial price
      • DRM (Digital Rights Management), or not?
      • Visit kdp.amazon.com to publish
    • eBook Development
      • Five Basic Steps :
      • Design your interior pages
      • Ensure consistent formatting
      • Prepare and insert graphics
      • Add navigation
      • Save for import
      (You can find this page on kdp.amazon.com)
    •  
    •  
    • Amazon file formats for uploading:
      • Word (.doc or .docx) [B&N]
      • ePub (.epub) [B&N]
      • Plain Text (.txt) [B&N]
      • Mobipocket (.mobi or .prc)
      • HTML (.zip, .htm, or .html) [B&N]
      • Adobe PDF (.pdf)
      • Rich Text Format (.rtf) [B&N]
    • Quality Assurance & Control
      • Test using eReaders: not all display the same
      • Inspect the front matter for accuracy
      • Check line spacing, indents and justification
      • Click the menu button, do all options work?
      • Test any hyperlinks to Web sites
      • Check images
    • More information
      • www.publisherswriters.org October Newsletter
      • Article: E-Book Conversions—10 Pointers to Ensure Reader Enjoyment (and Minimize E-book Returns)
      Don’t Forget: Positive reviews are a key contributor to book sales. And reviews can refer to eBook formatting as well as content!
    • kdp.amazon.com
    •  
    •  
    •  
    • Success with eBooks is no different than success with pBooks.
      • Be purpose-driven
      • Have a marketing plan
      • Be professional:
        • Well edited
        • Well designed
        • Competitive cover
        • Well-researched metadata
      760-942-4227 | www.sellbox.com David Wogahn | [email_address]