Publishing eBooks-Cal State University San Marcos Presentation
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Publishing eBooks-Cal State University San Marcos Presentation






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Publishing eBooks-Cal State University San Marcos Presentation Publishing eBooks-Cal State University San Marcos Presentation Presentation Transcript

  • Publishing eBooks: Presented at CSUSM November 1, 2011 An eBook Agency: | 760-942-4227
  • Survey
    • Who reads eBooks?
    • Who owns an eReading device? (Or installed eReader software?)
    • Who has read the free Kindle Publishing Guide information on Amazon?
  • What is an eBook?
    • How easy is it to…
      • Buy
      • Sell
      • Read
      • Share socially
      • Highlight
      • Annotate
      • Search
  • What is an eReader?
    • It can be both hardware devices and software
  • Growth of eReading Devices Pew Research, May 2011
  • % Adults Owning Gadgets Pew Research, May 2011
  • 7 Insights and Trends in eBook Buying and Usage
    • Impulse buying
    • Collecting
    • Grazing
    • Social reading
    • Lending
    • Marginalia
    • Multi-format buying
  • Reality check! Distribution vs. Sales Through which channels are your eBooks distributed ? Which channel produces the largest percentage of your eBook sales ? Aptara, 3 rd Annual eBook Survey of Publishers
  • 3 Big Decisions
  • Obsess about Metadata
  • Don’t guess at keywords
  • Marketing Precedes Publishing
    • Execute in this order:
    • Create a marketing plan
    • Design a cover
    • Finish your book conversion
    • Write your selling descriptions (metadata)
    • Determine initial price
    • DRM (Digital Rights Management), or not?
    • Visit to publish
  • eBook Development
    • Five Basic Steps :
    • Design your interior pages
    • Ensure consistent formatting
    • Prepare and insert graphics
    • Add navigation
    • Save for import
    (You can find this page on
  • Amazon file formats for uploading:
    • Word (.doc or .docx) [B&N]
    • ePub (.epub) [B&N]
    • Plain Text (.txt) [B&N]
    • Mobipocket (.mobi or .prc)
    • HTML (.zip, .htm, or .html) [B&N]
    • Adobe PDF (.pdf)
    • Rich Text Format (.rtf) [B&N]
  • Quality Assurance & Control
    • Test using eReaders: not all display the same
    • Inspect the front matter for accuracy
    • Check line spacing, indents and justification
    • Click the menu button, do all options work?
    • Test any hyperlinks to Web sites
    • Check images
  • More information
    • October Newsletter
    • Article: E-Book Conversions—10 Pointers to Ensure Reader Enjoyment (and Minimize E-book Returns)
    Don’t Forget: Positive reviews are a key contributor to book sales. And reviews can refer to eBook formatting as well as content!
  • Success with eBooks is no different than success with pBooks.
    • Be purpose-driven
    • Have a marketing plan
    • Be professional:
      • Well edited
      • Well designed
      • Competitive cover
      • Well-researched metadata
    760-942-4227 | David Wogahn | [email_address]