Publishing eBooks: Presented at CSUSM November 1, 2011 An eBook Agency:  www.sellbox.com  | 760-942-4227
Survey <ul><li>Who reads eBooks? </li></ul><ul><li>Who owns an eReading device? (Or installed eReader software?) </li></ul...
What is an eBook? <ul><li>How easy is it to… </li></ul><ul><ul><li>Buy </li></ul></ul><ul><ul><li>Sell </li></ul></ul><ul>...
What is an eReader? <ul><li>It can be both hardware devices and software </li></ul>
Growth of eReading Devices Pew Research, May 2011
% Adults Owning Gadgets Pew Research, May 2011
7 Insights and Trends in eBook Buying and Usage <ul><li>Impulse buying </li></ul><ul><li>Collecting </li></ul><ul><li>Graz...
Reality check! Distribution vs. Sales Through which channels are your eBooks  distributed ? Which channel produces the lar...
3 Big Decisions
Obsess about Metadata
Don’t guess at keywords <ul><li>Adwords.google.com </li></ul>
Marketing Precedes Publishing <ul><li>Execute in this order: </li></ul><ul><li>Create a marketing plan </li></ul><ul><li>D...
eBook Development <ul><li>Five Basic Steps : </li></ul><ul><li>Design your interior pages  </li></ul><ul><li>Ensure consis...
 
 
Amazon file formats for uploading: <ul><li>Word (.doc or .docx)  [B&N] </li></ul><ul><li>ePub (.epub)  [B&N] </li></ul><ul...
Quality Assurance & Control <ul><li>Test using eReaders: not all display the same </li></ul><ul><li>Inspect the front matt...
More information <ul><li>www.publisherswriters.org  October Newsletter </li></ul><ul><li>Article:  E-Book Conversions—10 P...
kdp.amazon.com
 
 
 
Success with eBooks is no different than success with pBooks. <ul><li>Be purpose-driven </li></ul><ul><li>Have a marketing...
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Publishing eBooks-Cal State University San Marcos Presentation

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Transcript of "Publishing eBooks-Cal State University San Marcos Presentation"

  1. 1. Publishing eBooks: Presented at CSUSM November 1, 2011 An eBook Agency: www.sellbox.com | 760-942-4227
  2. 2. Survey <ul><li>Who reads eBooks? </li></ul><ul><li>Who owns an eReading device? (Or installed eReader software?) </li></ul><ul><li>Who has read the free Kindle Publishing Guide information on Amazon? </li></ul>
  3. 3. What is an eBook? <ul><li>How easy is it to… </li></ul><ul><ul><li>Buy </li></ul></ul><ul><ul><li>Sell </li></ul></ul><ul><ul><li>Read </li></ul></ul><ul><ul><li>Share socially </li></ul></ul><ul><ul><li>Highlight </li></ul></ul><ul><ul><li>Annotate </li></ul></ul><ul><ul><li>Search </li></ul></ul>
  4. 4. What is an eReader? <ul><li>It can be both hardware devices and software </li></ul>
  5. 5. Growth of eReading Devices Pew Research, May 2011
  6. 6. % Adults Owning Gadgets Pew Research, May 2011
  7. 7. 7 Insights and Trends in eBook Buying and Usage <ul><li>Impulse buying </li></ul><ul><li>Collecting </li></ul><ul><li>Grazing </li></ul><ul><li>Social reading </li></ul><ul><li>Lending </li></ul><ul><li>Marginalia </li></ul><ul><li>Multi-format buying </li></ul>
  8. 8. Reality check! Distribution vs. Sales Through which channels are your eBooks distributed ? Which channel produces the largest percentage of your eBook sales ? Aptara, 3 rd Annual eBook Survey of Publishers
  9. 9. 3 Big Decisions
  10. 10. Obsess about Metadata
  11. 11. Don’t guess at keywords <ul><li>Adwords.google.com </li></ul>
  12. 12. Marketing Precedes Publishing <ul><li>Execute in this order: </li></ul><ul><li>Create a marketing plan </li></ul><ul><li>Design a cover </li></ul><ul><li>Finish your book conversion </li></ul><ul><li>Write your selling descriptions (metadata) </li></ul><ul><li>Determine initial price </li></ul><ul><li>DRM (Digital Rights Management), or not? </li></ul><ul><li>Visit kdp.amazon.com to publish </li></ul>
  13. 13. eBook Development <ul><li>Five Basic Steps : </li></ul><ul><li>Design your interior pages </li></ul><ul><li>Ensure consistent formatting </li></ul><ul><li>Prepare and insert graphics </li></ul><ul><li>Add navigation </li></ul><ul><li>Save for import </li></ul>(You can find this page on kdp.amazon.com)
  14. 16. Amazon file formats for uploading: <ul><li>Word (.doc or .docx) [B&N] </li></ul><ul><li>ePub (.epub) [B&N] </li></ul><ul><li>Plain Text (.txt) [B&N] </li></ul><ul><li>Mobipocket (.mobi or .prc) </li></ul><ul><li>HTML (.zip, .htm, or .html) [B&N] </li></ul><ul><li>Adobe PDF (.pdf) </li></ul><ul><li>Rich Text Format (.rtf) [B&N] </li></ul>
  15. 17. Quality Assurance & Control <ul><li>Test using eReaders: not all display the same </li></ul><ul><li>Inspect the front matter for accuracy </li></ul><ul><li>Check line spacing, indents and justification </li></ul><ul><li>Click the menu button, do all options work? </li></ul><ul><li>Test any hyperlinks to Web sites </li></ul><ul><li>Check images </li></ul>
  16. 18. More information <ul><li>www.publisherswriters.org October Newsletter </li></ul><ul><li>Article: E-Book Conversions—10 Pointers to Ensure Reader Enjoyment (and Minimize E-book Returns) </li></ul>Don’t Forget: Positive reviews are a key contributor to book sales. And reviews can refer to eBook formatting as well as content!
  17. 19. kdp.amazon.com
  18. 23. Success with eBooks is no different than success with pBooks. <ul><li>Be purpose-driven </li></ul><ul><li>Have a marketing plan </li></ul><ul><li>Be professional: </li></ul><ul><ul><li>Well edited </li></ul></ul><ul><ul><li>Well designed </li></ul></ul><ul><ul><li>Competitive cover </li></ul></ul><ul><ul><li>Well-researched metadata </li></ul></ul>760-942-4227 | www.sellbox.com David Wogahn | [email_address]
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