A Guide to eBook Publishing Using Lynda.com Online Video Training

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This is an overview of the eBook publishing courses available on Lynda.com. Online video training is ideal for learning how to use tools like Adobe InDesign, Word and Apple iBooks Author to create …

This is an overview of the eBook publishing courses available on Lynda.com. Online video training is ideal for learning how to use tools like Adobe InDesign, Word and Apple iBooks Author to create eBooks or eBook conversion ready files. Lynda also has tutorials on distribution (Amazon, B&N, Apple, Kobo, Smashwords, Bookbaby), marketing and maximizing Amazon services. Other courses on website building, blogging and social media marketing help authors build the their author platforms.

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  • 1. A Guide to eBook Publishing Using Lynda.com Online Video Training
  • 2. Lynda.com vs. Other Video Training: 5 Benefits 1. Courses are divided into segments: rapidly get the exact training you need 2. Fast paced, professionally produced videos from industry expert instructors 3. Unlimited access to all 1,968 courses and 102,000 video tutorials, not just publishing 4. Free 7-day pass, then $25/month or $250/yr 5. Apps for mobile devices; 24/7 access
  • 3. Ideal For:  Small / mid-size publishers  Individual authors  Businesses  Universities  Non-profits  Associations  Government agencies Your organization may already have a site license
  • 4. Training for Each Phase of eBook Publishing  Create eBook Files  Market Your eBooks  Build Your Platform  EPUB  Kindle  iBooks Author  MS Word  InDesign  Photoshop  Illustrator  Amazon Kindle  B&N Nook  Apple iBooks  Kobo Books  Bookbaby  Smashwords  Publishing Basics  Creating Websites  Blogging  Facebook  Twitter  LinkedIn  Pinterest  Google +
  • 5. InDesign Courses 1. InDesign CS4 to EPUB, Kindle & iPad 2. InDesign CS5 to EPUB, Kindle & iPad 3. InDesign CS5.5 to EPUB, Kindle & iPad 4. InDesign CS6 to EPUB, Kindle & iPad 5. Creating a Fixed-Layout EPUB 1 create
  • 6. Apple iBooks Author 1. iBooks Author Essential Training 2. Up and Running with iBooks Author 3. iBooks Author for Teachers: Fundamentals 4. iBooks Author for Teachers: Creating a Math Lesson 5. iBooks Author for Teachers: Creating a Lab Manual 1 create
  • 7. MS Word Courses  Using Word style sheets is the first step in creating eBook conversion-ready files: 1. Word 2003 Essentials Training 2. Word 2007: Styles in Depth 3. Word 2010: Styles in Depth 25 Word courses in all 1 create
  • 8. Design a Book Cover Learn about book cover design, even how to design a cover using InDesign: Research and cover design basics Types of covers  “Big Book”  Typographic  Abstract  Illustrated Print book too: back cover, spine, flaps 1 create
  • 9. eBook Publishing Basics  ISBN Number Essentials  Applying for Copyright  Measurement, tracking  DRM: Digital Rights Management  Pricing your eBook  Royalties  Preparing Metadata for SEO 2 marketing
  • 10. Distributing and Selling  Direct via the Top 4 Stores:  Amazon, Apple, B&N, Kobo  Using aggregators, pros & cons:  Bookbaby  Smashwords  Selling from you website 2 marketing
  • 11. Amazon Services  KDP Select  Author Central  CreateSpace  Associates  Goodreads  Shelfari 2 marketing
  • 12. eBook Marketing Basics  Getting reviews  Writing, distributing a press release  Marketing handouts  Author rankings and book monitoring  Networking 2 marketing
  • 13. Website Design Detailed courses on using the most popular website building tools:  Drupal  Joomla  Tumblr  WordPress 3 build
  • 14. Social Media Marketing Courses available for these topics:  Blogging  Facebook  Google +  LinkedIn  Pinterest  Twitter 3 build
  • 15. How to Locate Lynda’s 27 eBook Publishing and Marketing Courses: Look under Subject  Digital Publishing  Social Media Marketing  Online Marketing  Web Design Look Under Software  InDesign  Word  Office for Mac  Adobe  Open Source  WordPress
  • 16. Learn More or Get Started Explore all course offerings at www.lynda.com Get a free 7-day pass (click link below) About Sellbox Established in 2002, Sellbox develops content publishing strategies for organizations and provides eBook publishing support services. Founder David Wogahn is the author of Distributing and Marketing eBooks, a Lynda.com video training course and Successful eBook Publishing, available in print and eBook from Amazon.com. For more information please visit www.sellbox.com/books-media.