Find out why blogs get so much more website traffic than their blog-less counterparts. You’ll discover how you can create a high-trafficked blog (focusing on WordPress) through the nine fundamentals of search engine optimization and three straightforward tips for getting your content shared through social media. Learn more: http://14clicks.com/seo-social-media-email-marketing/

1. How to Get Free Traffic
to Your Website
2011 CEO CONFERENCE
NICHOLAS TART · 14CLICKS.COM

2. Who is Nicholas Tart?
Google’s #1 Expert on Lemonade Stands

3. Who is Nicholas Tart?
Author of Three Books

4. Who is Nicholas Tart?
Owner of Three Websites/Companies

5. Who is Nicholas Tart?
23-year-old kid from Colorado who
loves learning about and teaching
entrepreneurship.

6. Who is Nicholas Tart?

7. My Goal
To teach you what I know about
SEO, Social Media, and how
the internet works.

8. Only 7 Ways to Get Traffic
Search Engines Social Media Email
FREE FREE Marketing
Press and
Backlinks Affiliates Advertisements
FREE
Well-Known
Brand

9. Why Do You Visit a Webpage?

10. Why Content Gets Traffic

11. Why Blogs Get Tons of Traffic

12. Why Do You Google?

13. 9 Basics of Search
Engine Optimization (SEO)
Google Likes Educational Content
Tutorials
How-To’s
Step-by-Step’s
Questions
Checklists

14. 9 Basics of Search
Engine Optimization (SEO)
1. Keyword-Rich Domain
I use GoDaddy for domains.

15. 9 Basics of Search
Engine Optimization (SEO)
2. Title Tag
WordPress: Post Title Area

16. 9 Basics of Search
Engine Optimization (SEO)
3. Meta Description and Keywords
WordPress: All in One SEO Pack plugin

17. 9 Basics of Search
Engine Optimization (SEO)
4. Permalink Slugs
WordPress: Permalink with keywords

18. 9 Basics of Search
Engine Optimization (SEO)
5. Headings and Subheadings
WordPress: H2, H3, and H4 tags

19. 9 Basics of Search
Engine Optimization (SEO)
6. The First Third

20. 9 Basics of Search
Engine Optimization (SEO)
7. Backlinks with Anchor Text
Good Anchor Text: Catherine Cook’s Interview
Bad Anchor Text: Read Her Interview

21. 9 Basics of Search
Engine Optimization (SEO)
8. Loading Speed
fpt.pingdom.com
WordPress: W3 Total Cache & WP Smush.it

22. 9 Basics of Search
Engine Optimization (SEO)
9. Optimizing Images
WordPress: Filename, ALT, and Title

23. 9 Basics of Search
Engine Optimization (SEO)
Search Engine Cycle

24. Why Do You Share?

25. 3 Tips for Social Media
Facebook, Twitter, and Stumble
Like Entertaining Content
Controversial Editorials
Interesting Lists
Breaking News
Creative Videos
Fascinating Stories

26. 3 Tips for Social Media
1. Create “This’ll Make Me Cool” Content

27. 3 Tips for Social Media
2. Strategically Place Social Media Buttons

28. 3 Tips for Social Media
3. Remind them to Share

29. 3 Tips for Social Media
Social Media Cycle

30. Why Do You Open an Email?

31. 5 Step Process for Email Marketing
Email Subscribers
Like Engaging Content
Ultimate Lists
Provocative Conceptual Graphics
Epiphany-Inducing Videos
Well-Developed Metaphors
Relevant Enlightening News

32. 5 Step Process for Email Marketing
1. Register an Email Marketing Account

33. 5 Step Process for Email Marketing
2. Create an Opt-In Form and Squeeze Page

34. 5 Step Process for Email Marketing
3. Give Visitors a Reason to Opt-In

35. 5 Step Process for Email Marketing
4. Email Out Every Blog Post

36. 5 Step Process for Email Marketing
5. Subscribe as the Call to Action
Nav Menu
Top of Sidebar
Post Footer
Website Footer
Before Content

37. 5 Step Process for Email Marketing
Email Marketing Cycle

38. How SEO, Social Media, and Email
Marketing Work Together

39. Download All the Slides
14clicks.com/CEO11
Nicholas Tart
nick@14clicks.com
14clicks.com
Questions?

40. How to Get Free Traffic
1. Put a WordPress blog on your website.
2. Create educational, entertaining, and engaging
content.
3. Optimize it for search engines and social
media.
4. Post regularly with relevant calls to action.