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Social media presentation junhan bae

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Final Presentatio

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  • 1. Social Media Marketing Strategy for Wal-Mart
    ADV492
    Junhan, BAE (A42891138)
  • 2. Wal-Mart Overview
    The Largest retail company in the world
    Operates retail stores in various formats across the world
    Formats in the U.S.: Discount Stores, supercenters, neighborhood markets, marketside, and Sam’s Clubs
    EDLP: Wide assortment of merchandise at everyday low prices
    Markets its products via various e-commerce websites including walmart.com and samsclub.com
  • 3. Challenges & Goals
    Challenges
    Two million employees increase exposure to increasing wages and high healthcare costs
    Outperformance of the retail sectors in emerging markets
    Growth in Internet retailing to serve larger market
    Goals
    Serve 1 billion customers a week in 20 years’ time.
    Make people save money to help them live better.
    The chain of stores will add 500,000 jobs in the next five years.
  • 4. Integrated Theme
    Original Theme:
    Everyday Low Prices !
    Possible Additional Theme:
    Anytime and Anywhere With You
    We can offer information and communicate with customer directly anytime and anywhere, making positive relationship, through many types of new media
    Marketing through new media enables the theme to work
  • 5. Objectives & Target market
    Objectives
    Increase in reach consumers by the new media
    Target market
    Younger and International people
    Younger people are more familiar with new media (Tech. Savvy)
    Through new media, we can communicate with international people and markets
  • 6. The New Media for Campaign
    YouTube Promoted Video
    Making a video clip ads and uploading them in YouTube Promoted video
    Advantages
    Low cost (comparing to Mass Media)
    Effective reach our target market at once
    All year round
  • 7. The New Media for CampaignCONT’
    Blog
    Provide many promotions & products information
    Communicate with customers actively
    Upload the pictures
    Attract to more younger people sharing their voices
    Words-of-Mouth (WOM) effect
  • 8. The New Media for CampaignCONT
    Google ads with Search Engine Optimization
    Finding and setting good keywords related accurately with Wal-Mart
    Getting more important to search in Google
    Without Wal-Mart word, appearing Wal-Mart Web sites just typing good and relevant keywords
  • 9. Evaluation of the Campaign Effectiveness
    Blogger outreach
    Check Blog
    Google Analytics
    Gain Google ads’ results
    Trackur
    monitor reputation online
    Monitter
    Track tweets with keywords
  • 10. Budget
    Blog
    Possibly estimated $50 ~ $2,000
    Free website to make blogs
    Pay for good-looking (design)
    Google ads
    Google Adwards ($ depends on CPC)
    No minimum spending requirement
    Pay only for results – CPC
    YouTube Promoted video
    Depending on click number
    You only pay when people click to see your video
  • 11. Timeline

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