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Social media presentation  junhan bae
 

Social media presentation junhan bae

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    Social media presentation  junhan bae Social media presentation junhan bae Presentation Transcript

    • Social Media Marketing Strategy for Wal-Mart
      ADV492
      Junhan, BAE (A42891138)
    • Wal-Mart Overview
      The Largest retail company in the world
      Operates retail stores in various formats across the world
      Formats in the U.S.: Discount Stores, supercenters, neighborhood markets, marketside, and Sam’s Clubs
      EDLP: Wide assortment of merchandise at everyday low prices
      Markets its products via various e-commerce websites including walmart.com and samsclub.com
    • Challenges & Goals
      Challenges
      Two million employees increase exposure to increasing wages and high healthcare costs
      Outperformance of the retail sectors in emerging markets
      Growth in Internet retailing to serve larger market
      Goals
      Serve 1 billion customers a week in 20 years’ time.
      Make people save money to help them live better.
      The chain of stores will add 500,000 jobs in the next five years.
    • Integrated Theme
      Original Theme:
      Everyday Low Prices !
      Possible Additional Theme:
      Anytime and Anywhere With You
      We can offer information and communicate with customer directly anytime and anywhere, making positive relationship, through many types of new media
      Marketing through new media enables the theme to work
    • Objectives & Target market
      Objectives
      Increase in reach consumers by the new media
      Target market
      Younger and International people
      Younger people are more familiar with new media (Tech. Savvy)
      Through new media, we can communicate with international people and markets
    • The New Media for Campaign
      YouTube Promoted Video
      Making a video clip ads and uploading them in YouTube Promoted video
      Advantages
      Low cost (comparing to Mass Media)
      Effective reach our target market at once
      All year round
    • The New Media for CampaignCONT’
      Blog
      Provide many promotions & products information
      Communicate with customers actively
      Upload the pictures
      Attract to more younger people sharing their voices
      Words-of-Mouth (WOM) effect
    • The New Media for CampaignCONT
      Google ads with Search Engine Optimization
      Finding and setting good keywords related accurately with Wal-Mart
      Getting more important to search in Google
      Without Wal-Mart word, appearing Wal-Mart Web sites just typing good and relevant keywords
    • Evaluation of the Campaign Effectiveness
      Blogger outreach
      Check Blog
      Google Analytics
      Gain Google ads’ results
      Trackur
      monitor reputation online
      Monitter
      Track tweets with keywords
    • Budget
      Blog
      Possibly estimated $50 ~ $2,000
      Free website to make blogs
      Pay for good-looking (design)
      Google ads
      Google Adwards ($ depends on CPC)
      No minimum spending requirement
      Pay only for results – CPC
      YouTube Promoted video
      Depending on click number
      You only pay when people click to see your video
    • Timeline