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Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
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Using Social Media In The Workplace Rev 8.22.09

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Why all companies need to get on board the Social Media bandwagon, whether they want to or not. Important message!

Why all companies need to get on board the Social Media bandwagon, whether they want to or not. Important message!

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    • 1. Using Social Media in the Workplace
      Tips, Trends and To Dos
      By: Wendy Kenney
      August 15, 2009
      ASWA
    • 2. “Online content created by people using highly accessible and scalable publishing technologies.” -Wikipedia.com
      The voice of the consumer
      World-wide collaboration
      Inbound (permission based) marketing
      Blogs, Social Networks, Forums, Micro-Blogging, Social Media
      Newsrooms, Photo Sharing, Virtual Worlds, Wikis, Podcasting,
      Webinars, Online Videos, RSS Feeds,
      Social Bookmarking
      What is Social Media?(also known as Web 2.0)
      Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
      All rights Reserved
      8/15/2009
      2
    • 3. Reach people that previously have been difficult to reach
      Build new relationships with target consumers
      Improves website search engine rankings
      Creates visibility and credibility = profitability
      Monitor the environment to more quickly adjust to consumer needs and wants
      Improve satisfaction
      Keep up with the competition
      Why the popularity?
      Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
      All rights Reserved
      8/15/2009
      3
    • 4. 29 % watch video from other users
      28% read online forums or discussion groups
      25% read blogs
      20% maintain a social networking profile (ie. Facebook. MySpace)
      14% comment on someone else’s blog
      11 % publish, maintain or update a blog regularly
      US: Forrester's North American Social Technographics Online Survey, Q2 2007, 10,010 respondents.
      Trends in Social Media
      Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
      All rights Reserved
      8/15/2009
      4
    • 5. Facebook
      More than 250 million active users
      More than 120 million users log on to Facebook at least once each day
      More than two-thirds of Facebook users are outside of college
      The fastest growing demographic is those 35 years old and older and women
      http://www.facebook.com/press/info.php?statistics
      Trends in Social Media
      Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
      All rights Reserved
      8/15/2009
      5
    • 6. Linked In
      Average user age: 41
      Average income $109,000
      64% Male
      80% College Grads
      Linked In saw record traffic in September 2008 with 11.9M unique visitors, up more than 10% from August (10.8M) and a gain of 193% since last year.
      http://www.slideshare.net/erickschonfeld/linkedin-demographic-data-jun08-presentation
      Trends in Social Media
      Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
      All rights Reserved
      8/15/2009
      6
    • 7. Businesses are rapidly adopting social media strategies
      Southwest Airlines
      McDonalds
      Starbucks
      With strategies come guidelines and policies of use within the workplace
      Confidentiality and protection of proprietary information
      Copyright and fair use
      Language and what is appropriate
      Trends in Social Media
      Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
      All rights Reserved
      8/15/2009
      7
    • 8. Keep a pulse on your online brand with email alerts from Google
      Company name
      Employees, staff names
      Keywords
      Competitors
      Events
      Products/services
      www.Google.com/Alerts Use “ “ for better results
      Types: Google Alerts
      Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
      All rights Reserved
      8/15/2009
      8
    • 9. Find and share great content
      Types: Social Bookmarking
      Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
      All rights Reserved
      8/15/2009
      9
    • 10. Social Networking
      Build connections, relationships and community
      Types: Social Networking
      8/15/2009
      10
      Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
      All rights Reserved
    • 11. Blogging Platforms
      Select a powerful publishing tool for your blog
      Simple RSS and email subscription
      Social media integration
      Technical & community support
      Categories
      Tags
      Pinging services
      Multiple authors
      Custom URL with your own domain
      Blog Software Comparison Chart: http://www.ojr.org/ojr/images/blog_software_comparison.cfm
      Types: Blogs
      Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
      All rights Reserved
      8/15/2009
      11
    • 12. Publish photos, podcasts and videos
      Types: Multi-Media Sites
      Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
      All rights Reserved
      8/15/2009
      12
    • 13. Success Story!
      8/15/2009
      13
      Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
      All rights Reserved
    • 14. Prior to implementing a social media strategy, have a clearly outlined policy of use, signed by employees, kept in employee file. Check with legal counsel if necessary.
      Tips: Companies
      Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
      All rights Reserved
      8/15/2009
      14
    • 15. Have a plan.
      What is the goal of using social media in the workplace?
      Who will use it?
      Which platform(s) will be used?
      How will it be monitored?
      Who is the audience?
      Understand the best platforms to reach your audience.
      What will be the overall message?
      What will you publish?
      How will you measure success?
      How will you get started?
      Tips: Companies
      Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
      All rights Reserved
      8/15/2009
      15
    • 16. Who Will You Reach? Use appropriate media.
      Demographics
      Baby Boomers: Born 1946-1964 (ages 44-62)
      Adopting social media at a much slower pace, more likely to use Linked In, E-mail, and read blogs, still read newspapers and watch television news
      Generation X: Born 1965-1980 (ages 28-43), fastest growing adoption rate of social media
      Generation Y:Born 1981-1990 (ages 18-27), they adopted it first. Now that mom and dad are on Facebook, they are going elsewhere
      Generation Z: Born1991-Present (ages 17 & under), Do not use Facebook, Linked In, or Twitter. Bigger use of MySpace and texting.
      Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com
      Tips: Companies
      Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
      All rights Reserved
      8/15/2009
      16
    • 17. What Will You Publish?
      Blogs and mini blogs
      Optimized press releases
      Case studies
      eBooks
      Online magazines
      White papers
      By-lined articles
      Photos
      Podcasts
      Videos
      Tips: Companies
      Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
      All rights Reserved
      8/15/2009
      17
    • 18. Start slow, Linked In and Facebookare a good place to start.
      Monitor and filter your online voice. Everything you say, do, and post is online forever. It’s all there for the world to see.
      Seek to build relationships, strengthen the ones you have. Join groups, become a fan.
      For best results, connect in person at networking groups, events, etc.
      Tips: Individual
      Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
      All rights Reserved
      8/15/2009
      18
    • 19. Identify your goal in using social media (e.g. visibility, credibility, or profitability).
      Identify your target audience demographic.
      Identify which platform is most commonly used by them (e.g. Facebook).
      Conduct social media searches of blogs, forums and social networks relevant to your company and expertise.
      Begin monitoring blogs and Google Alerts.
      Identify your social media voice (e.g., the CEO? Employees?, etc.).
      Develop your social media policy.
      Develop social media strategy.
      Introduce to employees.
      Begin implementation.
      To Do: Company
      Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
      All rights Reserved
      8/15/2009
      19
    • 20. If at work, please read and understand your company’s Social Media Policy.
      Put together your social media profile: Linked In and Facebook are good places to start.
      Read and comment on your friends’ comments, notes and discussions
      Become an active participant.
      Comment on newspaper articles, blogs, websites, etc.
      Join groups, fan pages, etc.
      To Do: Individual
      Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
      All rights Reserved
      8/15/2009
      20
    • 21. Books:
      The New Rules of Viral Marketing by David Meerman Scott
      Groundswell by Charlene Li and Josh Bernoff
      The Social Media Bible, by Lon Safko and David Brake
      Blogs and websites:
      Mashable.com http://www.mashable.com
      The Pioneer Woman.com http://www.thepioneerwoman.com
      Get Rich Slowly.com http://www.getrichslowly.org/blog/
      Wordpress.com (free blog platform) http://www.wordpress.com
      HelpAReporterOut.com http://www.helpareporterout.com
      Recommended Resources
      Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
      All rights Reserved
      8/15/2009
      21
    • 22. Wendy Kenney
      Founder
      23 Kazoos
      http://www.23Kazoos.com
      Wkenney@23Kazoos.com
      A Gift for You: Free e-Book:Build Buzz for Your Biz: 23 Creative and Inexpensive Marketing Strategies That Work www.23Kazoos.com
      Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
      All rights Reserved
      8/15/2009
      22

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