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Using Social Media In The Workplace Rev 8.22.09

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Why all companies need to get on board the Social Media bandwagon, whether they want to or not. Important message!

Why all companies need to get on board the Social Media bandwagon, whether they want to or not. Important message!

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  • 1. Using Social Media in the Workplace
    Tips, Trends and To Dos
    By: Wendy Kenney
    August 15, 2009
    ASWA
  • 2. “Online content created by people using highly accessible and scalable publishing technologies.” -Wikipedia.com
    The voice of the consumer
    World-wide collaboration
    Inbound (permission based) marketing
    Blogs, Social Networks, Forums, Micro-Blogging, Social Media
    Newsrooms, Photo Sharing, Virtual Worlds, Wikis, Podcasting,
    Webinars, Online Videos, RSS Feeds,
    Social Bookmarking
    What is Social Media?(also known as Web 2.0)
    Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
    All rights Reserved
    8/15/2009
    2
  • 3. Reach people that previously have been difficult to reach
    Build new relationships with target consumers
    Improves website search engine rankings
    Creates visibility and credibility = profitability
    Monitor the environment to more quickly adjust to consumer needs and wants
    Improve satisfaction
    Keep up with the competition
    Why the popularity?
    Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
    All rights Reserved
    8/15/2009
    3
  • 4. 29 % watch video from other users
    28% read online forums or discussion groups
    25% read blogs
    20% maintain a social networking profile (ie. Facebook. MySpace)
    14% comment on someone else’s blog
    11 % publish, maintain or update a blog regularly
    US: Forrester's North American Social Technographics Online Survey, Q2 2007, 10,010 respondents.
    Trends in Social Media
    Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
    All rights Reserved
    8/15/2009
    4
  • 5. Facebook
    More than 250 million active users
    More than 120 million users log on to Facebook at least once each day
    More than two-thirds of Facebook users are outside of college
    The fastest growing demographic is those 35 years old and older and women
    http://www.facebook.com/press/info.php?statistics
    Trends in Social Media
    Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
    All rights Reserved
    8/15/2009
    5
  • 6. Linked In
    Average user age: 41
    Average income $109,000
    64% Male
    80% College Grads
    Linked In saw record traffic in September 2008 with 11.9M unique visitors, up more than 10% from August (10.8M) and a gain of 193% since last year.
    http://www.slideshare.net/erickschonfeld/linkedin-demographic-data-jun08-presentation
    Trends in Social Media
    Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
    All rights Reserved
    8/15/2009
    6
  • 7. Businesses are rapidly adopting social media strategies
    Southwest Airlines
    McDonalds
    Starbucks
    With strategies come guidelines and policies of use within the workplace
    Confidentiality and protection of proprietary information
    Copyright and fair use
    Language and what is appropriate
    Trends in Social Media
    Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
    All rights Reserved
    8/15/2009
    7
  • 8. Keep a pulse on your online brand with email alerts from Google
    Company name
    Employees, staff names
    Keywords
    Competitors
    Events
    Products/services
    www.Google.com/Alerts Use “ “ for better results
    Types: Google Alerts
    Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
    All rights Reserved
    8/15/2009
    8
  • 9. Find and share great content
    Types: Social Bookmarking
    Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
    All rights Reserved
    8/15/2009
    9
  • 10. Social Networking
    Build connections, relationships and community
    Types: Social Networking
    8/15/2009
    10
    Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
    All rights Reserved
  • 11. Blogging Platforms
    Select a powerful publishing tool for your blog
    Simple RSS and email subscription
    Social media integration
    Technical & community support
    Categories
    Tags
    Pinging services
    Multiple authors
    Custom URL with your own domain
    Blog Software Comparison Chart: http://www.ojr.org/ojr/images/blog_software_comparison.cfm
    Types: Blogs
    Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
    All rights Reserved
    8/15/2009
    11
  • 12. Publish photos, podcasts and videos
    Types: Multi-Media Sites
    Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
    All rights Reserved
    8/15/2009
    12
  • 13. Success Story!
    8/15/2009
    13
    Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
    All rights Reserved
  • 14. Prior to implementing a social media strategy, have a clearly outlined policy of use, signed by employees, kept in employee file. Check with legal counsel if necessary.
    Tips: Companies
    Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
    All rights Reserved
    8/15/2009
    14
  • 15. Have a plan.
    What is the goal of using social media in the workplace?
    Who will use it?
    Which platform(s) will be used?
    How will it be monitored?
    Who is the audience?
    Understand the best platforms to reach your audience.
    What will be the overall message?
    What will you publish?
    How will you measure success?
    How will you get started?
    Tips: Companies
    Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
    All rights Reserved
    8/15/2009
    15
  • 16. Who Will You Reach? Use appropriate media.
    Demographics
    Baby Boomers: Born 1946-1964 (ages 44-62)
    Adopting social media at a much slower pace, more likely to use Linked In, E-mail, and read blogs, still read newspapers and watch television news
    Generation X: Born 1965-1980 (ages 28-43), fastest growing adoption rate of social media
    Generation Y:Born 1981-1990 (ages 18-27), they adopted it first. Now that mom and dad are on Facebook, they are going elsewhere
    Generation Z: Born1991-Present (ages 17 & under), Do not use Facebook, Linked In, or Twitter. Bigger use of MySpace and texting.
    Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com
    Tips: Companies
    Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
    All rights Reserved
    8/15/2009
    16
  • 17. What Will You Publish?
    Blogs and mini blogs
    Optimized press releases
    Case studies
    eBooks
    Online magazines
    White papers
    By-lined articles
    Photos
    Podcasts
    Videos
    Tips: Companies
    Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
    All rights Reserved
    8/15/2009
    17
  • 18. Start slow, Linked In and Facebookare a good place to start.
    Monitor and filter your online voice. Everything you say, do, and post is online forever. It’s all there for the world to see.
    Seek to build relationships, strengthen the ones you have. Join groups, become a fan.
    For best results, connect in person at networking groups, events, etc.
    Tips: Individual
    Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
    All rights Reserved
    8/15/2009
    18
  • 19. Identify your goal in using social media (e.g. visibility, credibility, or profitability).
    Identify your target audience demographic.
    Identify which platform is most commonly used by them (e.g. Facebook).
    Conduct social media searches of blogs, forums and social networks relevant to your company and expertise.
    Begin monitoring blogs and Google Alerts.
    Identify your social media voice (e.g., the CEO? Employees?, etc.).
    Develop your social media policy.
    Develop social media strategy.
    Introduce to employees.
    Begin implementation.
    To Do: Company
    Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
    All rights Reserved
    8/15/2009
    19
  • 20. If at work, please read and understand your company’s Social Media Policy.
    Put together your social media profile: Linked In and Facebook are good places to start.
    Read and comment on your friends’ comments, notes and discussions
    Become an active participant.
    Comment on newspaper articles, blogs, websites, etc.
    Join groups, fan pages, etc.
    To Do: Individual
    Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
    All rights Reserved
    8/15/2009
    20
  • 21. Books:
    The New Rules of Viral Marketing by David Meerman Scott
    Groundswell by Charlene Li and Josh Bernoff
    The Social Media Bible, by Lon Safko and David Brake
    Blogs and websites:
    Mashable.com http://www.mashable.com
    The Pioneer Woman.com http://www.thepioneerwoman.com
    Get Rich Slowly.com http://www.getrichslowly.org/blog/
    Wordpress.com (free blog platform) http://www.wordpress.com
    HelpAReporterOut.com http://www.helpareporterout.com
    Recommended Resources
    Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
    All rights Reserved
    8/15/2009
    21
  • 22. Wendy Kenney
    Founder
    23 Kazoos
    http://www.23Kazoos.com
    Wkenney@23Kazoos.com
    A Gift for You: Free e-Book:Build Buzz for Your Biz: 23 Creative and Inexpensive Marketing Strategies That Work www.23Kazoos.com
    Copyright 2009 23 Kazoos LLC. www.23Kazoos.com
    All rights Reserved
    8/15/2009
    22