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Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
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Using Social Media In The Workplace Rev 8.22.09

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Why all companies need to get on board the Social Media bandwagon, whether they want to or not. Important message!

Why all companies need to get on board the Social Media bandwagon, whether they want to or not. Important message!

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    • 1. Using Social Media in the Workplace<br />Tips, Trends and To Dos<br />By: Wendy Kenney<br />August 15, 2009<br />ASWA<br />
    • 2. “Online content created by people using highly accessible and scalable publishing technologies.” -Wikipedia.com<br />The voice of the consumer<br />World-wide collaboration<br />Inbound (permission based) marketing<br />Blogs, Social Networks, Forums, Micro-Blogging, Social Media<br />Newsrooms, Photo Sharing, Virtual Worlds, Wikis, Podcasting,<br />Webinars, Online Videos, RSS Feeds, <br />Social Bookmarking<br />What is Social Media?(also known as Web 2.0)<br />Copyright 2009 23 Kazoos LLC. www.23Kazoos.com <br />All rights Reserved <br />8/15/2009<br />2<br />
    • 3. Reach people that previously have been difficult to reach<br />Build new relationships with target consumers<br />Improves website search engine rankings<br />Creates visibility and credibility = profitability<br />Monitor the environment to more quickly adjust to consumer needs and wants<br />Improve satisfaction<br />Keep up with the competition<br />Why the popularity?<br />Copyright 2009 23 Kazoos LLC. www.23Kazoos.com <br />All rights Reserved <br />8/15/2009<br />3<br />
    • 4. 29 % watch video from other users<br />28% read online forums or discussion groups<br />25% read blogs<br />20% maintain a social networking profile (ie. Facebook. MySpace)<br />14% comment on someone else’s blog<br />11 % publish, maintain or update a blog regularly<br />US: Forrester&apos;s North American Social Technographics Online Survey, Q2 2007, 10,010 respondents.<br />Trends in Social Media<br />Copyright 2009 23 Kazoos LLC. www.23Kazoos.com <br />All rights Reserved <br />8/15/2009<br />4<br />
    • 5. Facebook<br />More than 250 million active users<br />More than 120 million users log on to Facebook at least once each day<br />More than two-thirds of Facebook users are outside of college<br />The fastest growing demographic is those 35 years old and older and women<br />http://www.facebook.com/press/info.php?statistics<br />Trends in Social Media<br />Copyright 2009 23 Kazoos LLC. www.23Kazoos.com <br />All rights Reserved <br />8/15/2009<br />5<br />
    • 6. Linked In<br />Average user age: 41<br />Average income $109,000<br />64% Male<br />80% College Grads<br />Linked In saw record traffic in September 2008 with 11.9M unique visitors, up more than 10% from August (10.8M) and a gain of 193% since last year.<br />http://www.slideshare.net/erickschonfeld/linkedin-demographic-data-jun08-presentation<br />Trends in Social Media<br />Copyright 2009 23 Kazoos LLC. www.23Kazoos.com <br />All rights Reserved <br />8/15/2009<br />6<br />
    • 7. Businesses are rapidly adopting social media strategies<br />Southwest Airlines<br />McDonalds<br />Starbucks<br />With strategies come guidelines and policies of use within the workplace<br />Confidentiality and protection of proprietary information<br />Copyright and fair use<br />Language and what is appropriate<br />Trends in Social Media<br />Copyright 2009 23 Kazoos LLC. www.23Kazoos.com <br />All rights Reserved <br />8/15/2009<br />7<br />
    • 8. Keep a pulse on your online brand with email alerts from Google<br />Company name<br />Employees, staff names<br />Keywords<br />Competitors<br />Events<br />Products/services<br />www.Google.com/Alerts Use “ “ for better results<br />Types: Google Alerts<br />Copyright 2009 23 Kazoos LLC. www.23Kazoos.com <br />All rights Reserved <br />8/15/2009<br />8<br />
    • 9. Find and share great content<br />Types: Social Bookmarking<br />Copyright 2009 23 Kazoos LLC. www.23Kazoos.com <br />All rights Reserved <br />8/15/2009<br />9<br />
    • 10. Social Networking<br />Build connections, relationships and community<br />Types: Social Networking<br />8/15/2009<br />10<br />Copyright 2009 23 Kazoos LLC. www.23Kazoos.com <br />All rights Reserved <br />
    • 11. Blogging Platforms<br />Select a powerful publishing tool for your blog<br />Simple RSS and email subscription<br />Social media integration<br />Technical & community support<br />Categories<br />Tags<br />Pinging services<br />Multiple authors<br />Custom URL with your own domain<br />Blog Software Comparison Chart: http://www.ojr.org/ojr/images/blog_software_comparison.cfm<br />Types: Blogs<br />Copyright 2009 23 Kazoos LLC. www.23Kazoos.com <br />All rights Reserved <br />8/15/2009<br />11<br />
    • 12. Publish photos, podcasts and videos<br />Types: Multi-Media Sites<br />Copyright 2009 23 Kazoos LLC. www.23Kazoos.com <br />All rights Reserved <br />8/15/2009<br />12<br />
    • 13. Success Story!<br />8/15/2009<br />13<br />Copyright 2009 23 Kazoos LLC. www.23Kazoos.com <br />All rights Reserved <br />
    • 14. Prior to implementing a social media strategy, have a clearly outlined policy of use, signed by employees, kept in employee file. Check with legal counsel if necessary.<br />Tips: Companies<br />Copyright 2009 23 Kazoos LLC. www.23Kazoos.com <br />All rights Reserved <br />8/15/2009<br />14<br />
    • 15. Have a plan.<br />What is the goal of using social media in the workplace?<br />Who will use it?<br />Which platform(s) will be used?<br />How will it be monitored?<br />Who is the audience? <br />Understand the best platforms to reach your audience.<br />What will be the overall message?<br />What will you publish?<br />How will you measure success?<br />How will you get started?<br />Tips: Companies<br />Copyright 2009 23 Kazoos LLC. www.23Kazoos.com <br />All rights Reserved <br />8/15/2009<br />15<br />
    • 16. Who Will You Reach? Use appropriate media.<br />Demographics<br />Baby Boomers: Born 1946-1964 (ages 44-62)<br />Adopting social media at a much slower pace, more likely to use Linked In, E-mail, and read blogs, still read newspapers and watch television news<br />Generation X: Born 1965-1980 (ages 28-43), fastest growing adoption rate of social media<br />Generation Y:Born 1981-1990 (ages 18-27), they adopted it first. Now that mom and dad are on Facebook, they are going elsewhere<br />Generation Z: Born1991-Present (ages 17 & under), Do not use Facebook, Linked In, or Twitter. Bigger use of MySpace and texting.<br />Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com<br />Tips: Companies<br />Copyright 2009 23 Kazoos LLC. www.23Kazoos.com <br />All rights Reserved <br />8/15/2009<br />16<br />
    • 17. What Will You Publish?<br />Blogs and mini blogs<br />Optimized press releases<br />Case studies<br />eBooks<br />Online magazines<br />White papers<br />By-lined articles<br />Photos<br />Podcasts<br />Videos<br />Tips: Companies<br />Copyright 2009 23 Kazoos LLC. www.23Kazoos.com <br />All rights Reserved <br />8/15/2009<br />17<br />
    • 18. Start slow, Linked In and Facebookare a good place to start.<br />Monitor and filter your online voice. Everything you say, do, and post is online forever. It’s all there for the world to see.<br />Seek to build relationships, strengthen the ones you have. Join groups, become a fan.<br />For best results, connect in person at networking groups, events, etc.<br />Tips: Individual<br />Copyright 2009 23 Kazoos LLC. www.23Kazoos.com <br />All rights Reserved <br />8/15/2009<br />18<br />
    • 19. Identify your goal in using social media (e.g. visibility, credibility, or profitability).<br />Identify your target audience demographic.<br />Identify which platform is most commonly used by them (e.g. Facebook).<br />Conduct social media searches of blogs, forums and social networks relevant to your company and expertise.<br />Begin monitoring blogs and Google Alerts.<br />Identify your social media voice (e.g., the CEO? Employees?, etc.).<br />Develop your social media policy. <br />Develop social media strategy.<br />Introduce to employees.<br />Begin implementation.<br />To Do: Company<br />Copyright 2009 23 Kazoos LLC. www.23Kazoos.com <br />All rights Reserved <br />8/15/2009<br />19<br />
    • 20. If at work, please read and understand your company’s Social Media Policy.<br />Put together your social media profile: Linked In and Facebook are good places to start.<br />Read and comment on your friends’ comments, notes and discussions<br />Become an active participant.<br />Comment on newspaper articles, blogs, websites, etc.<br />Join groups, fan pages, etc.<br />To Do: Individual<br />Copyright 2009 23 Kazoos LLC. www.23Kazoos.com <br />All rights Reserved <br />8/15/2009<br />20<br />
    • 21. Books:<br />The New Rules of Viral Marketing by David Meerman Scott<br />Groundswell by Charlene Li and Josh Bernoff<br />The Social Media Bible, by Lon Safko and David Brake<br />Blogs and websites:<br />Mashable.com http://www.mashable.com<br />The Pioneer Woman.com http://www.thepioneerwoman.com<br />Get Rich Slowly.com http://www.getrichslowly.org/blog/<br />Wordpress.com (free blog platform) http://www.wordpress.com<br />HelpAReporterOut.com http://www.helpareporterout.com<br />Recommended Resources<br />Copyright 2009 23 Kazoos LLC. www.23Kazoos.com <br />All rights Reserved <br />8/15/2009<br />21<br />
    • 22. Wendy Kenney<br />Founder<br />23 Kazoos<br />http://www.23Kazoos.com<br />Wkenney@23Kazoos.com<br />A Gift for You: Free e-Book:Build Buzz for Your Biz: 23 Creative and Inexpensive Marketing Strategies That Work www.23Kazoos.com<br />Copyright 2009 23 Kazoos LLC. www.23Kazoos.com <br />All rights Reserved <br />8/15/2009<br />22<br />

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