How To Use Facebook And Linked In
Upcoming SlideShare
Loading in...5
×
 

How To Use Facebook And Linked In

on

  • 1,999 views

This presentation is geared towards those people who "don't get" FaceBook and Linked In. Presented at a local association meeting.

This presentation is geared towards those people who "don't get" FaceBook and Linked In. Presented at a local association meeting.

Statistics

Views

Total Views
1,999
Views on SlideShare
1,975
Embed Views
24

Actions

Likes
4
Downloads
65
Comments
0

4 Embeds 24

http://23kazoos.com 18
http://www.linkedin.com 3
http://www.slideshare.net 2
http://www.23kazoos.com. 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

How To Use Facebook And Linked In How To Use Facebook And Linked In Presentation Transcript

  • ASWA, August 11, 2009
    How to Use Linked In and Facebook
  • Facebook Facts:
    • Facebook has 250 million registered users
    • Facebook is the number 4 most visited website in the world, after Google, Microsoft, and Yahoo
    • Facebook had 350 million visitors in July of this year
    • Facebook is the fastest growing social media platform in the world.
    • Usage by people over age 55 has grown 513%!
    • More than 30 million users update their statuses at least once each day
    • More than 8 million users become fans of pages each day
    What is the big deal?
  • LinkedIn Facts:
    • LinkedIn has over 44 million members in over 200 countries and territories around the world.
    • A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
    • Executives from all Fortune 500 companies are LinkedIn members.
    • LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
    What is the big deal?
  • I still don’t get it! Why are these so popular?
    Relationships
    Visibility
    Credibility
    Profitability
    Why are these so popular?
  • Let’s talk about Facebook
    • Make new connections
    • Reconnect with past relationships
    • Find and get found by potential clients, referral partners or business partners.
    • Market research
    • Referrals, leads
    • Get found by search engines
    • Visibility
    Benefits of using Facebook
    • Create a personal profile
    • Connect with friends via email
    • Participate in conversation
    • Understand the etiquette
    How to use Facebook
  • Create an account here!
    How to use Facebook
    Don’t need to use your real birthday.
  • How to use Facebook
    No need to put in too much personal information.
    Don’t need to use your
  • Requests are organic
    This is your “Wall.”
    How to use Facebook
    Highlights are organic too!
    Don’t need to use your
  • This is a “Fan page”
    How to use Facebook
    A business has “Fans”
    Don’t need to use your
  • This is a “Group page.”
    How to use Facebook
    Don’t need to use your
    Group pages are great for posting events, sharing information, networking, and more!
    • Everything posted on Facebook is public
    • You don’t have to be friends with everybody
    • Limit personal information
    • Know which conversations are personal and public
    • Keep quizzes and games to yourself
    • Understand your employer’s policy
    Best Facebook practices
  • Let’s talk about LinkedIn
    • Make new connections
    • Reconnect with past relationships
    • Learn about job opportunities, post jobs
    • Research employees, companies, competitors.
    • Find and get found by potential clients, referral partners or business partners.
    • Keep abreast about what’s going on in your industry.
    • Referrals, leads, and testimonials
    • Networking and industry events
    Benefits of using LinkedIn
    • Create a professional profile
    • Import address book, or manually enter email addresses of those you want to connect with
    • Participate in discussions and groups
    • Request testimonials from former employers, clients, friends.
    • Give testimonials
    How to use LinkedIn
  • How to use LinkedIn
    Easy to join!
    Don’t need to use your
  • Create a professional profile
    How to use Facebook
    A business has “Fans”
    The more information you put in, the more complete it is.
    Don’t need to use your
  • Import connections from email.
    How to use LinkedIn
    Add connections individually
    Don’t need to use your
  • Connect with people from your past!
    How to use LinkedIn
    Don’t need to use your
  • Find a group or create a group!
    How to use LinkedIn
    Don’t need to use your
  • Network with other members.
    How to use LinkedIn
    Participate in discussions!
    Don’t need to use your
    • Everything posted on LinkedIn is public
    • Post a professional photo.
    • Professional information is best.
    • Join groups in your area of interest.
    • Participate in discussions.
    • Add value to your groups and network by posting news articles, jobs, etc.
    • Update your status occasionally.
    • Don’t sell or spam.
    • Understand your employer’s policy
    Best LinkedIn practices
  • Tech Crunch.com, Aug 2009. http://www.techcrunch.com/2009/08/04/facebook-is-now-the-fourth-largest-site-in-the-world/
    Facebook.Com, Statistics. http://www.facebook.com/press/info.php?statistics
    Linked In.com, Press http://press.linkedin.com/about
    MacWorld.com Facebook Etiquette. http://www.macworld.com/article/141982/2009/08/facebooketiquette.html?lsrc=nl_mwweek_h_cbstories
    References
  • THANK YOU
    Wendy Kenney
    Founder, 23 Kazoos
    Creative Marketing Strategies for Small Business
    wnkenney@23Kazoos.com
    Free e-Book:
    Build Buzz for Your Biz: 23 Creative and Inexpensive Marketing Strategies that Will Get You Noticed!
    www.23Kazoos.com