Blogging 101
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Blogging 101 Presentation.

Blogging 101 Presentation.

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Blogging 101 Presentation Transcript

  • 1. 09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 2.
      • “ Your website is your house, but your blog is your front porch.”
    This cartoon is by Dave Walker . www.weblogcartoons.com. 09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 3.
      • Agenda
      • What is blogging?
      • Why is it so popular?
      • Why should I be doing it?
      • The language of blogging.
      • How to blog.
      • How to use your blog to market your business
      • Best blogs and resources
    09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 4.
      • Personal or business website
      • Interactive
      • Dynamic
      • Collaborative
      • Functional
      • Conversation
      • Not necessarily the news
      • Any subject, anyone
    09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 5.
      • Gives everyone a voice
      • Platform
      • Sources
      • “ The rest of the story”
      • The inside scoop
      • Ever changing
      • Search engine friendly
    09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 6.
      • You shouldn’t
      • It’s not for everyone
      • Takes discipline, time
      • You have to know who and why
      • You have to be willing to suck at it
      • Need to post regularly
      • Visibility + Credibility= profitability (Ivan Misner)
    09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 7.
      • Categories
      • Tags/Clouds
      • Posts
      • Reader/RSS/Feeds
      • Blogroll
      • Inbound/outbound links
      • Pinging
      • Widgets
      • Plugins
      • Subscribers
      • Publish
    09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 8.
    • Sign up for a free blog account
      • Blogger.com
      • Wordpress.com
      • Typepad.com
    • Set up your pages
      • “ About Us”
      • “ Contact Us”
    • Add some Links
    09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 9.
    • Set up your appearance
      • Themes
      • Columns
      • Sidebars
      • Widgets
      • Customization
    • Set up your pages
      • “ About Us”
      • “ Contact Us”
    • You are ready to post!
    09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 10.
    • What do I write about?
      • How to’s.
      • Lists: 7 Things, tips, rules, etc
      • 101 People
      • Why something is wrong
      • What you feel
      • Keep a list of topics
      • Photoblog
    09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 11.
    • Write the title first
    • Less than 500 words is best
    • Bullet points
    • Reviews
    • Use links and
    • Keywords
    • Have a schedule
    • 2-3 times a week is best if your goal is traffic
    • Be patient
    • Blog at your own pace
    09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 12.
    • Where do I get photos/media?
      • Free
        • Flickr.com (creative commons)
        • Microsoft .com clip art
        • Wordle.net
        • Google Images (Advanced)
        • YouTube
        • Make them
      • Purchase
        • I-stockphoto.com
        • Gettyimages.com
        • Note: Just because it’s on the internet doesn’t mean it’s free to post. Beware of copyright violations. )
    09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 13. Cartoon used by permission from Randy Glasbergen 09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 14.
    • How do I get people to read my posts?
      • Headlines
      • Social book marks
        • Stumble upon http://www.stumbleupon.com
        • Digg.com http://www.digg.com
      • Social Networking
        • Twitter
        • Facebook
        • Linked in
        • Hint: you can automate the feed
    09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 15.
    • How do I get subscribers?
      • Great content
      • Consistency
      • Multimedia
      • Add value to your audience
      • Have an opinion
      • Tell a story
      • Don’t be same-o
      • Be controversial
      • Tell us something we don’t know
      • Two most important words: You and because: (Copyblogger.com)
    09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 16.
    • How do else do I get found?
      • Submit to search engines
        • Google.com
        • MSN.com
        • Yahoo.com
      • Submit to blog catalogs
        • Technorati.com
        • Alltop.com
      • Submit to local directories (if a business)
        • Local.com
    09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 17.
    • How do else do I get found?
      • Write guests posts on other blogs
      • Comment on other blogs
      • Ask other bloggers for guest posts
      • Repost your best content
        • Ezine articles.com
        • AZCentral.com
    09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 18.
    • Write tips relevant to your audience
    • Give away free stuff
    • Post testimonials
    • Have contests
    • Ask for comments
    • Don’t sell
    • Be real
    • Make it easy for people to subcribe
    • Gather emails
    • Targeted marketing strategy
    • Speaking
    • Cross promotion
    09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 19.
    • How do else do I get found?
      • Write guests posts on other blogs
      • Comment on other blogs
      • Ask other bloggers for guest posts
      • Repost your best content
        • Ezine articles.com
        • AZCentral.com
    09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 20. 09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 21.
    • My Favorite Blogs
    • The Future Buzz: http://www.thefuturebuzz.com
    • Mashable: http://www.mashable.com
    • Mental Floss: http://www.mentalfloss.com
    • 23Kazoos: http://www.23Kazoos.com
    • The Picky Palate: http://picky-palate.com/
    •   The Pioneer Woman: http://thepioneerwoman.com/
    09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 22.
    • Blogging Resources
    • http://www.dragosroua.com/100-ways-to-improve-your-blog/
    • http://thefuturebuzz.com/2009/09/02/blog-content-in-demand/
    • http://www.toprankblog.com/2009/09/gaining-blog-subscribers/
    • http://www.copyblogger.com/find-blog-post-images/
    • http://mashable.com/2009/08/04/free-blog-media/
    • http://www.copyblogger.com/how-to-write-headlines-that-work/
    • http://www.problogger.net/archives/2009/09/03/9-things-to-do-to-make-sure-your-next-blog-post-is-read-by-more-than-your-mom/
    09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 23. 09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved Wendy Kenney Founder, 23 Kazoos Creative Marketing Strategies for Small Business [email_address] Free e-Book: Build Buzz for Your Biz: 23 Creative and Inexpensive Marketing Strategies that Will Get You Noticed! www.23Kazoos.com