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Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
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Blogging 101

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Blogging 101 Presentation.

Blogging 101 Presentation.

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  • 1. 09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 2. <ul><ul><li>“ Your website is your house, but your blog is your front porch.” </li></ul></ul>This cartoon is by Dave Walker . www.weblogcartoons.com. 09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 3. <ul><ul><li>Agenda </li></ul></ul><ul><ul><li>What is blogging? </li></ul></ul><ul><ul><li>Why is it so popular? </li></ul></ul><ul><ul><li>Why should I be doing it? </li></ul></ul><ul><ul><li>The language of blogging. </li></ul></ul><ul><ul><li>How to blog. </li></ul></ul><ul><ul><li>How to use your blog to market your business </li></ul></ul><ul><ul><li>Best blogs and resources </li></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 4. <ul><ul><li>Personal or business website </li></ul></ul><ul><ul><li>Interactive </li></ul></ul><ul><ul><li>Dynamic </li></ul></ul><ul><ul><li>Collaborative </li></ul></ul><ul><ul><li>Functional </li></ul></ul><ul><ul><li>Conversation </li></ul></ul><ul><ul><li>Not necessarily the news </li></ul></ul><ul><ul><li>Any subject, anyone </li></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 5. <ul><ul><li>Gives everyone a voice </li></ul></ul><ul><ul><li>Platform </li></ul></ul><ul><ul><li>Sources </li></ul></ul><ul><ul><li>“ The rest of the story” </li></ul></ul><ul><ul><li>The inside scoop </li></ul></ul><ul><ul><li>Ever changing </li></ul></ul><ul><ul><li>Search engine friendly </li></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 6. <ul><ul><li>You shouldn’t </li></ul></ul><ul><ul><li>It’s not for everyone </li></ul></ul><ul><ul><li>Takes discipline, time </li></ul></ul><ul><ul><li>You have to know who and why </li></ul></ul><ul><ul><li>You have to be willing to suck at it </li></ul></ul><ul><ul><li>Need to post regularly </li></ul></ul><ul><ul><li>Visibility + Credibility= profitability (Ivan Misner) </li></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 7. <ul><ul><li>Categories </li></ul></ul><ul><ul><li>Tags/Clouds </li></ul></ul><ul><ul><li>Posts </li></ul></ul><ul><ul><li>Reader/RSS/Feeds </li></ul></ul><ul><ul><li>Blogroll </li></ul></ul><ul><ul><li>Inbound/outbound links </li></ul></ul><ul><ul><li>Pinging </li></ul></ul><ul><ul><li>Widgets </li></ul></ul><ul><ul><li>Plugins </li></ul></ul><ul><ul><li>Subscribers </li></ul></ul><ul><ul><li>Publish </li></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 8. <ul><li>Sign up for a free blog account </li></ul><ul><ul><li>Blogger.com </li></ul></ul><ul><ul><li>Wordpress.com </li></ul></ul><ul><ul><li>Typepad.com </li></ul></ul><ul><li>Set up your pages </li></ul><ul><ul><li>“ About Us” </li></ul></ul><ul><ul><li>“ Contact Us” </li></ul></ul><ul><li>Add some Links </li></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 9. <ul><li>Set up your appearance </li></ul><ul><ul><li>Themes </li></ul></ul><ul><ul><li>Columns </li></ul></ul><ul><ul><li>Sidebars </li></ul></ul><ul><ul><li>Widgets </li></ul></ul><ul><ul><li>Customization </li></ul></ul><ul><li>Set up your pages </li></ul><ul><ul><li>“ About Us” </li></ul></ul><ul><ul><li>“ Contact Us” </li></ul></ul><ul><li>You are ready to post! </li></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 10. <ul><li>What do I write about? </li></ul><ul><ul><li>How to’s. </li></ul></ul><ul><ul><li>Lists: 7 Things, tips, rules, etc </li></ul></ul><ul><ul><li>101 People </li></ul></ul><ul><ul><li>Why something is wrong </li></ul></ul><ul><ul><li>What you feel </li></ul></ul><ul><ul><li>Keep a list of topics </li></ul></ul><ul><ul><li>Photoblog </li></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 11. <ul><li>Write the title first </li></ul><ul><li>Less than 500 words is best </li></ul><ul><li>Bullet points </li></ul><ul><li>Reviews </li></ul><ul><li>Use links and </li></ul><ul><li>Keywords </li></ul><ul><li>Have a schedule </li></ul><ul><li>2-3 times a week is best if your goal is traffic </li></ul><ul><li>Be patient </li></ul><ul><li>Blog at your own pace </li></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 12. <ul><li>Where do I get photos/media? </li></ul><ul><ul><li>Free </li></ul></ul><ul><ul><ul><li>Flickr.com (creative commons) </li></ul></ul></ul><ul><ul><ul><li>Microsoft .com clip art </li></ul></ul></ul><ul><ul><ul><li>Wordle.net </li></ul></ul></ul><ul><ul><ul><li>Google Images (Advanced) </li></ul></ul></ul><ul><ul><ul><li>YouTube </li></ul></ul></ul><ul><ul><ul><li>Make them </li></ul></ul></ul><ul><ul><li>Purchase </li></ul></ul><ul><ul><ul><li>I-stockphoto.com </li></ul></ul></ul><ul><ul><ul><li>Gettyimages.com </li></ul></ul></ul><ul><ul><ul><li>Note: Just because it’s on the internet doesn’t mean it’s free to post. Beware of copyright violations. ) </li></ul></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 13. Cartoon used by permission from Randy Glasbergen 09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 14. <ul><li>How do I get people to read my posts? </li></ul><ul><ul><li>Headlines </li></ul></ul><ul><ul><li>Social book marks </li></ul></ul><ul><ul><ul><li>Stumble upon http://www.stumbleupon.com </li></ul></ul></ul><ul><ul><ul><li>Digg.com http://www.digg.com </li></ul></ul></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Linked in </li></ul></ul></ul><ul><ul><ul><li>Hint: you can automate the feed </li></ul></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 15. <ul><li>How do I get subscribers? </li></ul><ul><ul><li>Great content </li></ul></ul><ul><ul><li>Consistency </li></ul></ul><ul><ul><li>Multimedia </li></ul></ul><ul><ul><li>Add value to your audience </li></ul></ul><ul><ul><li>Have an opinion </li></ul></ul><ul><ul><li>Tell a story </li></ul></ul><ul><ul><li>Don’t be same-o </li></ul></ul><ul><ul><li>Be controversial </li></ul></ul><ul><ul><li>Tell us something we don’t know </li></ul></ul><ul><ul><li>Two most important words: You and because: (Copyblogger.com) </li></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 16. <ul><li>How do else do I get found? </li></ul><ul><ul><li>Submit to search engines </li></ul></ul><ul><ul><ul><li>Google.com </li></ul></ul></ul><ul><ul><ul><li>MSN.com </li></ul></ul></ul><ul><ul><ul><li>Yahoo.com </li></ul></ul></ul><ul><ul><li>Submit to blog catalogs </li></ul></ul><ul><ul><ul><li>Technorati.com </li></ul></ul></ul><ul><ul><ul><li>Alltop.com </li></ul></ul></ul><ul><ul><li>Submit to local directories (if a business) </li></ul></ul><ul><ul><ul><li>Local.com </li></ul></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 17. <ul><li>How do else do I get found? </li></ul><ul><ul><li>Write guests posts on other blogs </li></ul></ul><ul><ul><li>Comment on other blogs </li></ul></ul><ul><ul><li>Ask other bloggers for guest posts </li></ul></ul><ul><ul><li>Repost your best content </li></ul></ul><ul><ul><ul><li>Ezine articles.com </li></ul></ul></ul><ul><ul><ul><li>AZCentral.com </li></ul></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 18. <ul><li>Write tips relevant to your audience </li></ul><ul><li>Give away free stuff </li></ul><ul><li>Post testimonials </li></ul><ul><li>Have contests </li></ul><ul><li>Ask for comments </li></ul><ul><li>Don’t sell </li></ul><ul><li>Be real </li></ul><ul><li>Make it easy for people to subcribe </li></ul><ul><li>Gather emails </li></ul><ul><li>Targeted marketing strategy </li></ul><ul><li>Speaking </li></ul><ul><li>Cross promotion </li></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 19. <ul><li>How do else do I get found? </li></ul><ul><ul><li>Write guests posts on other blogs </li></ul></ul><ul><ul><li>Comment on other blogs </li></ul></ul><ul><ul><li>Ask other bloggers for guest posts </li></ul></ul><ul><ul><li>Repost your best content </li></ul></ul><ul><ul><ul><li>Ezine articles.com </li></ul></ul></ul><ul><ul><ul><li>AZCentral.com </li></ul></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 20. 09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 21. <ul><li>My Favorite Blogs </li></ul><ul><li>The Future Buzz: http://www.thefuturebuzz.com </li></ul><ul><li>Mashable: http://www.mashable.com </li></ul><ul><li>Mental Floss: http://www.mentalfloss.com </li></ul><ul><li>23Kazoos: http://www.23Kazoos.com </li></ul><ul><li>The Picky Palate: http://picky-palate.com/ </li></ul><ul><li>  The Pioneer Woman: http://thepioneerwoman.com/ </li></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 22. <ul><li>Blogging Resources </li></ul><ul><li>http://www.dragosroua.com/100-ways-to-improve-your-blog/ </li></ul><ul><li>http://thefuturebuzz.com/2009/09/02/blog-content-in-demand/ </li></ul><ul><li>http://www.toprankblog.com/2009/09/gaining-blog-subscribers/ </li></ul><ul><li>http://www.copyblogger.com/find-blog-post-images/ </li></ul><ul><li>http://mashable.com/2009/08/04/free-blog-media/ </li></ul><ul><li>http://www.copyblogger.com/how-to-write-headlines-that-work/ </li></ul><ul><li>http://www.problogger.net/archives/2009/09/03/9-things-to-do-to-make-sure-your-next-blog-post-is-read-by-more-than-your-mom/ </li></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  • 23. 09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved Wendy Kenney Founder, 23 Kazoos Creative Marketing Strategies for Small Business [email_address] Free e-Book: Build Buzz for Your Biz: 23 Creative and Inexpensive Marketing Strategies that Will Get You Noticed! www.23Kazoos.com

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