0
09/27/09 Copyright @2009 23 Kazoos LLC.  All Rights Reserved
<ul><ul><li>“ Your website is your house, but your blog is your front porch.” </li></ul></ul>This cartoon is by  Dave Walk...
<ul><ul><li>Agenda </li></ul></ul><ul><ul><li>What is blogging? </li></ul></ul><ul><ul><li>Why is it so popular? </li></ul...
<ul><ul><li>Personal or business website </li></ul></ul><ul><ul><li>Interactive </li></ul></ul><ul><ul><li>Dynamic </li></...
<ul><ul><li>Gives everyone a voice </li></ul></ul><ul><ul><li>Platform </li></ul></ul><ul><ul><li>Sources </li></ul></ul><...
<ul><ul><li>You shouldn’t </li></ul></ul><ul><ul><li>It’s not for everyone </li></ul></ul><ul><ul><li>Takes discipline, ti...
<ul><ul><li>Categories </li></ul></ul><ul><ul><li>Tags/Clouds </li></ul></ul><ul><ul><li>Posts </li></ul></ul><ul><ul><li>...
<ul><li>Sign up for a free blog account </li></ul><ul><ul><li>Blogger.com </li></ul></ul><ul><ul><li>Wordpress.com </li></...
<ul><li>Set up your appearance </li></ul><ul><ul><li>Themes </li></ul></ul><ul><ul><li>Columns </li></ul></ul><ul><ul><li>...
<ul><li>What do I write about? </li></ul><ul><ul><li>How to’s. </li></ul></ul><ul><ul><li>Lists:  7 Things, tips, rules, e...
<ul><li>Write the title first </li></ul><ul><li>Less than 500 words is best </li></ul><ul><li>Bullet points </li></ul><ul>...
<ul><li>Where do I get photos/media? </li></ul><ul><ul><li>Free </li></ul></ul><ul><ul><ul><li>Flickr.com (creative common...
Cartoon used by permission from Randy Glasbergen 09/27/09 Copyright @2009 23 Kazoos LLC.  All Rights Reserved
<ul><li>How do I get people to read my posts? </li></ul><ul><ul><li>Headlines </li></ul></ul><ul><ul><li>Social book marks...
<ul><li>How do I get subscribers? </li></ul><ul><ul><li>Great content </li></ul></ul><ul><ul><li>Consistency </li></ul></u...
<ul><li>How do else do I get found? </li></ul><ul><ul><li>Submit to search engines </li></ul></ul><ul><ul><ul><li>Google.c...
<ul><li>How do else do I get found? </li></ul><ul><ul><li>Write guests posts on other blogs </li></ul></ul><ul><ul><li>Com...
<ul><li>Write tips relevant to your audience </li></ul><ul><li>Give away free stuff </li></ul><ul><li>Post testimonials </...
<ul><li>How do else do I get found? </li></ul><ul><ul><li>Write guests posts on other blogs </li></ul></ul><ul><ul><li>Com...
09/27/09 Copyright @2009 23 Kazoos LLC.  All Rights Reserved
<ul><li>My Favorite Blogs </li></ul><ul><li>The Future Buzz:  http://www.thefuturebuzz.com </li></ul><ul><li>Mashable:  ht...
<ul><li>Blogging Resources </li></ul><ul><li>http://www.dragosroua.com/100-ways-to-improve-your-blog/ </li></ul><ul><li>ht...
09/27/09 Copyright @2009 23 Kazoos LLC.  All Rights Reserved Wendy Kenney Founder, 23 Kazoos Creative Marketing Strategies...
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Blogging 101

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  1. 1. 09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  2. 2. <ul><ul><li>“ Your website is your house, but your blog is your front porch.” </li></ul></ul>This cartoon is by Dave Walker . www.weblogcartoons.com. 09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  3. 3. <ul><ul><li>Agenda </li></ul></ul><ul><ul><li>What is blogging? </li></ul></ul><ul><ul><li>Why is it so popular? </li></ul></ul><ul><ul><li>Why should I be doing it? </li></ul></ul><ul><ul><li>The language of blogging. </li></ul></ul><ul><ul><li>How to blog. </li></ul></ul><ul><ul><li>How to use your blog to market your business </li></ul></ul><ul><ul><li>Best blogs and resources </li></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  4. 4. <ul><ul><li>Personal or business website </li></ul></ul><ul><ul><li>Interactive </li></ul></ul><ul><ul><li>Dynamic </li></ul></ul><ul><ul><li>Collaborative </li></ul></ul><ul><ul><li>Functional </li></ul></ul><ul><ul><li>Conversation </li></ul></ul><ul><ul><li>Not necessarily the news </li></ul></ul><ul><ul><li>Any subject, anyone </li></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  5. 5. <ul><ul><li>Gives everyone a voice </li></ul></ul><ul><ul><li>Platform </li></ul></ul><ul><ul><li>Sources </li></ul></ul><ul><ul><li>“ The rest of the story” </li></ul></ul><ul><ul><li>The inside scoop </li></ul></ul><ul><ul><li>Ever changing </li></ul></ul><ul><ul><li>Search engine friendly </li></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  6. 6. <ul><ul><li>You shouldn’t </li></ul></ul><ul><ul><li>It’s not for everyone </li></ul></ul><ul><ul><li>Takes discipline, time </li></ul></ul><ul><ul><li>You have to know who and why </li></ul></ul><ul><ul><li>You have to be willing to suck at it </li></ul></ul><ul><ul><li>Need to post regularly </li></ul></ul><ul><ul><li>Visibility + Credibility= profitability (Ivan Misner) </li></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  7. 7. <ul><ul><li>Categories </li></ul></ul><ul><ul><li>Tags/Clouds </li></ul></ul><ul><ul><li>Posts </li></ul></ul><ul><ul><li>Reader/RSS/Feeds </li></ul></ul><ul><ul><li>Blogroll </li></ul></ul><ul><ul><li>Inbound/outbound links </li></ul></ul><ul><ul><li>Pinging </li></ul></ul><ul><ul><li>Widgets </li></ul></ul><ul><ul><li>Plugins </li></ul></ul><ul><ul><li>Subscribers </li></ul></ul><ul><ul><li>Publish </li></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  8. 8. <ul><li>Sign up for a free blog account </li></ul><ul><ul><li>Blogger.com </li></ul></ul><ul><ul><li>Wordpress.com </li></ul></ul><ul><ul><li>Typepad.com </li></ul></ul><ul><li>Set up your pages </li></ul><ul><ul><li>“ About Us” </li></ul></ul><ul><ul><li>“ Contact Us” </li></ul></ul><ul><li>Add some Links </li></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  9. 9. <ul><li>Set up your appearance </li></ul><ul><ul><li>Themes </li></ul></ul><ul><ul><li>Columns </li></ul></ul><ul><ul><li>Sidebars </li></ul></ul><ul><ul><li>Widgets </li></ul></ul><ul><ul><li>Customization </li></ul></ul><ul><li>Set up your pages </li></ul><ul><ul><li>“ About Us” </li></ul></ul><ul><ul><li>“ Contact Us” </li></ul></ul><ul><li>You are ready to post! </li></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  10. 10. <ul><li>What do I write about? </li></ul><ul><ul><li>How to’s. </li></ul></ul><ul><ul><li>Lists: 7 Things, tips, rules, etc </li></ul></ul><ul><ul><li>101 People </li></ul></ul><ul><ul><li>Why something is wrong </li></ul></ul><ul><ul><li>What you feel </li></ul></ul><ul><ul><li>Keep a list of topics </li></ul></ul><ul><ul><li>Photoblog </li></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  11. 11. <ul><li>Write the title first </li></ul><ul><li>Less than 500 words is best </li></ul><ul><li>Bullet points </li></ul><ul><li>Reviews </li></ul><ul><li>Use links and </li></ul><ul><li>Keywords </li></ul><ul><li>Have a schedule </li></ul><ul><li>2-3 times a week is best if your goal is traffic </li></ul><ul><li>Be patient </li></ul><ul><li>Blog at your own pace </li></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  12. 12. <ul><li>Where do I get photos/media? </li></ul><ul><ul><li>Free </li></ul></ul><ul><ul><ul><li>Flickr.com (creative commons) </li></ul></ul></ul><ul><ul><ul><li>Microsoft .com clip art </li></ul></ul></ul><ul><ul><ul><li>Wordle.net </li></ul></ul></ul><ul><ul><ul><li>Google Images (Advanced) </li></ul></ul></ul><ul><ul><ul><li>YouTube </li></ul></ul></ul><ul><ul><ul><li>Make them </li></ul></ul></ul><ul><ul><li>Purchase </li></ul></ul><ul><ul><ul><li>I-stockphoto.com </li></ul></ul></ul><ul><ul><ul><li>Gettyimages.com </li></ul></ul></ul><ul><ul><ul><li>Note: Just because it’s on the internet doesn’t mean it’s free to post. Beware of copyright violations. ) </li></ul></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  13. 13. Cartoon used by permission from Randy Glasbergen 09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  14. 14. <ul><li>How do I get people to read my posts? </li></ul><ul><ul><li>Headlines </li></ul></ul><ul><ul><li>Social book marks </li></ul></ul><ul><ul><ul><li>Stumble upon http://www.stumbleupon.com </li></ul></ul></ul><ul><ul><ul><li>Digg.com http://www.digg.com </li></ul></ul></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Linked in </li></ul></ul></ul><ul><ul><ul><li>Hint: you can automate the feed </li></ul></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  15. 15. <ul><li>How do I get subscribers? </li></ul><ul><ul><li>Great content </li></ul></ul><ul><ul><li>Consistency </li></ul></ul><ul><ul><li>Multimedia </li></ul></ul><ul><ul><li>Add value to your audience </li></ul></ul><ul><ul><li>Have an opinion </li></ul></ul><ul><ul><li>Tell a story </li></ul></ul><ul><ul><li>Don’t be same-o </li></ul></ul><ul><ul><li>Be controversial </li></ul></ul><ul><ul><li>Tell us something we don’t know </li></ul></ul><ul><ul><li>Two most important words: You and because: (Copyblogger.com) </li></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  16. 16. <ul><li>How do else do I get found? </li></ul><ul><ul><li>Submit to search engines </li></ul></ul><ul><ul><ul><li>Google.com </li></ul></ul></ul><ul><ul><ul><li>MSN.com </li></ul></ul></ul><ul><ul><ul><li>Yahoo.com </li></ul></ul></ul><ul><ul><li>Submit to blog catalogs </li></ul></ul><ul><ul><ul><li>Technorati.com </li></ul></ul></ul><ul><ul><ul><li>Alltop.com </li></ul></ul></ul><ul><ul><li>Submit to local directories (if a business) </li></ul></ul><ul><ul><ul><li>Local.com </li></ul></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  17. 17. <ul><li>How do else do I get found? </li></ul><ul><ul><li>Write guests posts on other blogs </li></ul></ul><ul><ul><li>Comment on other blogs </li></ul></ul><ul><ul><li>Ask other bloggers for guest posts </li></ul></ul><ul><ul><li>Repost your best content </li></ul></ul><ul><ul><ul><li>Ezine articles.com </li></ul></ul></ul><ul><ul><ul><li>AZCentral.com </li></ul></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  18. 18. <ul><li>Write tips relevant to your audience </li></ul><ul><li>Give away free stuff </li></ul><ul><li>Post testimonials </li></ul><ul><li>Have contests </li></ul><ul><li>Ask for comments </li></ul><ul><li>Don’t sell </li></ul><ul><li>Be real </li></ul><ul><li>Make it easy for people to subcribe </li></ul><ul><li>Gather emails </li></ul><ul><li>Targeted marketing strategy </li></ul><ul><li>Speaking </li></ul><ul><li>Cross promotion </li></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  19. 19. <ul><li>How do else do I get found? </li></ul><ul><ul><li>Write guests posts on other blogs </li></ul></ul><ul><ul><li>Comment on other blogs </li></ul></ul><ul><ul><li>Ask other bloggers for guest posts </li></ul></ul><ul><ul><li>Repost your best content </li></ul></ul><ul><ul><ul><li>Ezine articles.com </li></ul></ul></ul><ul><ul><ul><li>AZCentral.com </li></ul></ul></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  20. 20. 09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  21. 21. <ul><li>My Favorite Blogs </li></ul><ul><li>The Future Buzz: http://www.thefuturebuzz.com </li></ul><ul><li>Mashable: http://www.mashable.com </li></ul><ul><li>Mental Floss: http://www.mentalfloss.com </li></ul><ul><li>23Kazoos: http://www.23Kazoos.com </li></ul><ul><li>The Picky Palate: http://picky-palate.com/ </li></ul><ul><li>  The Pioneer Woman: http://thepioneerwoman.com/ </li></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  22. 22. <ul><li>Blogging Resources </li></ul><ul><li>http://www.dragosroua.com/100-ways-to-improve-your-blog/ </li></ul><ul><li>http://thefuturebuzz.com/2009/09/02/blog-content-in-demand/ </li></ul><ul><li>http://www.toprankblog.com/2009/09/gaining-blog-subscribers/ </li></ul><ul><li>http://www.copyblogger.com/find-blog-post-images/ </li></ul><ul><li>http://mashable.com/2009/08/04/free-blog-media/ </li></ul><ul><li>http://www.copyblogger.com/how-to-write-headlines-that-work/ </li></ul><ul><li>http://www.problogger.net/archives/2009/09/03/9-things-to-do-to-make-sure-your-next-blog-post-is-read-by-more-than-your-mom/ </li></ul>09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved
  23. 23. 09/27/09 Copyright @2009 23 Kazoos LLC. All Rights Reserved Wendy Kenney Founder, 23 Kazoos Creative Marketing Strategies for Small Business [email_address] Free e-Book: Build Buzz for Your Biz: 23 Creative and Inexpensive Marketing Strategies that Will Get You Noticed! www.23Kazoos.com
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