Activity:  Text the Answer the Question Below<br />Don’t forget: You can copy-paste this slide into other presentations, a...
What are your expectations of this session?  What would you like to learn about marketing?<br />Text 206995 and your answe...
How to Build Buzz for Your Biz:7 Marketing Strategies That Are Guaranteed to Work<br />Wendy Kenney<br />AZDA <br />
Follow the @AZDentalAssn  on Twitter<br />Use the hashtag #WRDC2011<br /> Follow me on Twitter:<br />@WendyKenney or @23Ka...
“You don’t have to brush your teeth, only the ones you want to keep.” <br />Love,<br />Your Dentist<br />
The Law of Large Numbers<br />
It’s all about reach and frequency<br />
So how do we know which seeds to plant?<br />
Who is our target market?<br />http://bit.ly/TargetMarkets <br />
Golden Agers:  Wealthy retired; over age 65, typically have no kids, homeowners, mostly college educated.<br />Kids and Cu...
Take 10 minutes and discuss the attitudes, behaviors, values and lifestyle of the following typical patient groups. Ask th...
Set a budget<br />Make a plan<br />Keep it simple<br />Set the rules<br />Have realistic expectations<br />Measure/monitor...
1.	Website<br />
Cool Tools:  <br />http://www.GetListed.org<br />http://www.wibiya.com<br />Online directories<br />Google Places<br />Dr....
Superpages.com<br />Yelp.com<br />Citysearch.com<br />Kudzu.com<br />Mojopages<br />Facebook Market<br />Local.com<br />Co...
3.	Blogging<br />
Take 10 minutes and write down 3 Titles for blog posts<br />Activity<br />
Wordpress.com<br />Zemanta.com<br />Slideshare.net<br />Posterous.com<br />Typepad.com<br />About.me<br />Cool Tools	<br />
4.  The truth about social media<br />
1.  http://www.postling.com<br />2.	http://www.hyperalerts.no/<br />3.	Hootesuite.com<br />4.	Ping.fm<br />5.	Twitalyzer.c...
David after the Dentist<br />
Retain current patients*<br />Reactivate previous ones<br />Increases per patient revenue<br />Reduces no shows<br />Build...
6. Publicity<br />
Harrington Orthodontist to donate braces through Smile for a Lifetime Foundation<br />Hillsborough Orthodontist Dr. Lauren...
Helpareporter.com<br />AZCentral.com<br />Pitchrate.com<br />ReporterConnection.com<br />Facebook.com/NPR<br />PitchEngine...
7.  Other low cost no cost marketing ideas<br />
Contests<br />Freebies<br />Gifts<br />Children<br />Just because<br />Limousines<br />Your ideas? 	<br />More low cost no...
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  • Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn&apos;t showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/free_text_polls/NzQxMDYxNjU1If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Azda

    1. 1. Activity: Text the Answer the Question Below<br />Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />
    2. 2. What are your expectations of this session? What would you like to learn about marketing?<br />Text 206995 and your answer to 22333.<br />Note: Your cell phone number and info will not be gathered nor recorded. You will not be contacted other than the “thank you” response.<br />Wendy Kenney<br />Pre Workshop Activity: Please answer the following question:<br />
    3. 3. How to Build Buzz for Your Biz:7 Marketing Strategies That Are Guaranteed to Work<br />Wendy Kenney<br />AZDA <br />
    4. 4.
    5. 5. Follow the @AZDentalAssn  on Twitter<br />Use the hashtag #WRDC2011<br /> Follow me on Twitter:<br />@WendyKenney or @23Kazoos<br />Download the presentation: <br />http://bit.ly/23kazoosAZDA<br />Social Media Info<br />
    6. 6.
    7. 7. “You don’t have to brush your teeth, only the ones you want to keep.” <br />Love,<br />Your Dentist<br />
    8. 8. The Law of Large Numbers<br />
    9. 9. It’s all about reach and frequency<br />
    10. 10.
    11. 11. So how do we know which seeds to plant?<br />
    12. 12.
    13. 13. Who is our target market?<br />http://bit.ly/TargetMarkets <br />
    14. 14.
    15. 15.
    16. 16.
    17. 17.
    18. 18. Golden Agers: Wealthy retired; over age 65, typically have no kids, homeowners, mostly college educated.<br />Kids and Cul-de-sacs: 25-44, Upper-middle class, suburban, married couples with children, homeowners, college educated<br />Young Influential’s: 22-35. Midscale, Younger w/o Kids, Single or married. Once known as the home of the nation's yuppies, preoccupied with balancing work and leisure pursuits<br />Patient Groups (activity)<br />
    19. 19. Take 10 minutes and discuss the attitudes, behaviors, values and lifestyle of the following typical patient groups. Ask the following questions:<br />1. What do they do with their time?<br />2. How do they get their news?<br />3. What is important to them about going to the dentist? <br />Activity<br />
    20. 20. Set a budget<br />Make a plan<br />Keep it simple<br />Set the rules<br />Have realistic expectations<br />Measure/monitor<br />Adjust<br />Things to do before you start marketing<br />
    21. 21. 1. Website<br />
    22. 22. Cool Tools: <br />http://www.GetListed.org<br />http://www.wibiya.com<br />Online directories<br />Google Places<br />Dr. Ooogle.<br />RateMD’s.com<br />PeekYou<br />Bookmarking<br />Kudzu, Merchant Circle, Yellow Pages.com<br />2. SEO OYO<br />
    23. 23. Superpages.com<br />Yelp.com<br />Citysearch.com<br />Kudzu.com<br />Mojopages<br />Facebook Market<br />Local.com<br />Cool tool: Postling.com <br />More..<br />
    24. 24. 3. Blogging<br />
    25. 25. Take 10 minutes and write down 3 Titles for blog posts<br />Activity<br />
    26. 26. Wordpress.com<br />Zemanta.com<br />Slideshare.net<br />Posterous.com<br />Typepad.com<br />About.me<br />Cool Tools <br />
    27. 27. 4. The truth about social media<br />
    28. 28. 1. http://www.postling.com<br />2. http://www.hyperalerts.no/<br />3. Hootesuite.com<br />4. Ping.fm<br />5. Twitalyzer.com<br />6. Social Oomph.com<br />7. Nutshellmail.com<br />8. Twentyfoot.com<br />Cool tools to monitor/manage your social media<br />
    29. 29.
    30. 30.
    31. 31.
    32. 32.
    33. 33.
    34. 34.
    35. 35. David after the Dentist<br />
    36. 36. Retain current patients*<br />Reactivate previous ones<br />Increases per patient revenue<br />Reduces no shows<br />Builds relationships<br />Educate about other services<br />Keep in front of mind<br />Obtain referrals<br />Obtain testimonials<br />Automatic, Easy, Cost Effective<br />*DemandForce.com<br />5. Email/Text Message Marketing<br />
    37. 37.
    38. 38.
    39. 39.
    40. 40. 6. Publicity<br />
    41. 41. Harrington Orthodontist to donate braces through Smile for a Lifetime Foundation<br />Hillsborough Orthodontist Dr. Laurene Wolf Continues Giving Smiles Program<br />Houston Cosmetic Dentistry Patients Have Integral Role in Innovative Office Visit<br />Dentist Surprises Marine Corps Toys for Tots<br />
    42. 42. Helpareporter.com<br />AZCentral.com<br />Pitchrate.com<br />ReporterConnection.com<br />Facebook.com/NPR<br />PitchEngine.com<br />Ereleases.com<br />Elance.com<br />Cool Tools:<br />
    43. 43. 7. Other low cost no cost marketing ideas<br />
    44. 44. Contests<br />Freebies<br />Gifts<br />Children<br />Just because<br />Limousines<br />Your ideas? <br />More low cost no cost marketing<br />
    45. 45.
    46. 46. www.23Kazoos.comAlways be marketing!<br />

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