7 Marketing Strategies for Startups including: the truth about social media marketing, how to make yourself stand apart from your competition, how to get publicity and more.

1. By: Wendy Kenney

2. My purpose is to give you some marketing
strategies that will set you apart from your
competitors
Position you as the number one choice in the eyes
of your market
Increase your customers, sales and $$$$

4. Yellow Pages Diary
“Your website is like a yellow pages ad, but your
blog is like a diary.”

5. “Our website tells people what we do. Our
blog tells people how we think. Our presence
on social media properties - Twitter,
Facebook, LinkedIn, etc. - serves as a
distribution engine for the content produced
on both the site and blog.”
MIKE SWEENEY, managing partner,
Right Source Marketing

6. Your blog
is the hub
of all your
marketing
activity.

8.  Headlines Sell
 Editorial calendar
 Video and photos
 Share your content
 Timely
 Humor
 Zemanta.com
 SEO by Yoast

10.  AZCentral.com
 Huffington Post.com
 Biznik.com
 Business Insider.com
 Networking Phoenix.com

15.  Increases website traffic
 Visibility
 Instant
 Media attention
 Opens doors
 Inexpensive
 Builds relationships

16.  Be intentional
 Serve as an information source
 Cultivate inbound links
 Repurpose content on other sites
 Hire someone to do it for you
 Allow your centers do it on their own
 It’s okay to preschedule
 Have a social media policy *****
 Respond
 Monitor and Measure

18. 1. Postling.com
2. Hootesuite.com
3. Ping.fm
4. Twitalyzer.com
5. Social Oomph.com
6. Nutshellmail.com
7. Gist.com
8. Xobni.com

21. “Since 95% of the people are imitators and only
5% are initiators, people are persuaded more
by the actions of others than by any proof we
can offer.”
Cavette Robert

22. Social proof is most influential under two
conditions:
Uncertainty, when people are unsure or when the
situation is ambiguous.
Similarity. People are more likely to follow the lead
of similar others.

23. “We employed the services of 23 Kazoos and buzz is exactly
what we got. Big jump in website traffic, measurable increase
in twitter buzz, and we surpassed our goal for the event they
were publicizing. When asked, we will gladly say 23 Kazoos is a
firm you will be pleased to do buzziness with.”
Tad Peelen Co-Owner Joe’s Real BBQ”
“I know I have said it 100 times but thank you so much for
everything you’re doing for our company. You truly are a
blessing!”
Lauri Leadley, President, Valley Sleep Center
Phoenix Chamber of Commerce Business of the Year

25.  67 % of local consumers have consulted online customer
reviews of local businesses
 69 % trust online reviews as much as personal
recommendations
 92% have more confidence in info found online than any other
source
 70% consult reviews or ratings before purchasing
 Reviews on a site can boost conversion as much as 20%

26.  Be specific
 Identifiable info
 Ask consistently
 Don’t have to be in writing
 Timing is everything
 Say thank you
 Get permission
 What to do about negative reviews

30.  100 pages
 Blog as basis
 Self-published
 Double spaced
 Large font

33. Make it: Contact the news media with
newsworthy info.
Fake it: Buy it through advertising

34.  Write a press release to announce events
 Post on free press release sites
 To get media attention
◦ Newsworthy
◦ Feel good
◦ Unusual or new
◦ Dangerous
 Subject lines like blog posts
 Apply for and win awards
 Bylined articles

36. We believe that we should try to repay in kind
what another person has provided to us.
I owe you!
People say yes to those they owe.
People who violate the rule of accepting a gift
without trying to repay it are disliked.
The rule for reciprocity applies to most
relationships.

40. Tips
 Must be reasonable and genuine
 Must be something of value
 Use scarcity
 Think novelty or what’s “in”
 Bonus offers or packages

41. Social proof is most influential under two
conditions:
Uncertainty, when people are unsure or when the
situation is ambiguous.
Similarity. People are more likely to follow the lead
of similar others.

44.  Put your money where your mouth is
 Post your results on your website
 Talk about your results when speaking

46. Wendy Kenney
23 Kazoos
23Kazoos.com
WNKenney@23Kazoos.com