7 Marketing Strategies for Startups


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7 Marketing Strategies for Startups including: the truth about social media marketing, how to make yourself stand apart from your competition, how to get publicity and more.

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7 Marketing Strategies for Startups

  1. 1. By: Wendy Kenney
  2. 2. My purpose is to give you some marketing strategies that will set you apart from your competitorsPosition you as the number one choice in the eyes of your marketIncrease your customers, sales and $$$$
  3. 3. Yellow Pages Diary“Your website is like a yellow pages ad, but your blog is like a diary.”
  4. 4. “Our website tells people what we do. Ourblog tells people how we think. Our presenceon social media properties - Twitter,Facebook, LinkedIn, etc. - serves as adistribution engine for the content producedon both the site and blog.” MIKE SWEENEY, managing partner, Right Source Marketing
  5. 5. Your blogis the hubof all yourmarketing activity.
  6. 6.  Headlines Sell Editorial calendar Video and photos Share your content Timely Humor Zemanta.com SEO by Yoast
  7. 7.  AZCentral.com Huffington Post.com Biznik.com Business Insider.com Networking Phoenix.com
  8. 8.  Increases website traffic Visibility Instant Media attention Opens doors Inexpensive Builds relationships
  9. 9.  Be intentional Serve as an information source Cultivate inbound links Repurpose content on other sites Hire someone to do it for you Allow your centers do it on their own It’s okay to preschedule Have a social media policy ***** Respond Monitor and Measure
  10. 10. 1. Postling.com2. Hootesuite.com3. Ping.fm4. Twitalyzer.com5. Social Oomph.com6. Nutshellmail.com7. Gist.com8. Xobni.com
  11. 11. “Since 95% of the people are imitators and only 5% are initiators, people are persuaded more by the actions of others than by any proof we can offer.” Cavette Robert
  12. 12. Social proof is most influential under two conditions: Uncertainty, when people are unsure or when the situation is ambiguous. Similarity. People are more likely to follow the lead of similar others.
  13. 13. “We employed the services of 23 Kazoos and buzz is exactlywhat we got. Big jump in website traffic, measurable increase in twitter buzz, and we surpassed our goal for the event theywere publicizing. When asked, we will gladly say 23 Kazoos is a firm you will be pleased to do buzziness with.” Tad Peelen Co-Owner Joe’s Real BBQ” “I know I have said it 100 times but thank you so much for everything you’re doing for our company. You truly are a blessing!” Lauri Leadley, President, Valley Sleep Center Phoenix Chamber of Commerce Business of the Year
  14. 14.  67 % of local consumers have consulted online customer reviews of local businesses 69 % trust online reviews as much as personal recommendations 92% have more confidence in info found online than any other source 70% consult reviews or ratings before purchasing Reviews on a site can boost conversion as much as 20%
  15. 15.  Be specific Identifiable info Ask consistently Don’t have to be in writing Timing is everything Say thank you Get permission What to do about negative reviews
  16. 16.  100 pages Blog as basis Self-published Double spaced Large font
  17. 17. Make it: Contact the news media withnewsworthy info.Fake it: Buy it through advertising
  18. 18.  Write a press release to announce events Post on free press release sites To get media attention ◦ Newsworthy ◦ Feel good ◦ Unusual or new ◦ Dangerous Subject lines like blog posts Apply for and win awards Bylined articles
  19. 19. We believe that we should try to repay in kind what another person has provided to us. I owe you! People say yes to those they owe. People who violate the rule of accepting a gift without trying to repay it are disliked. The rule for reciprocity applies to most relationships.
  20. 20. Tips Must be reasonable and genuine Must be something of value Use scarcity Think novelty or what’s “in” Bonus offers or packages
  21. 21. Social proof is most influential under two conditions: Uncertainty, when people are unsure or when the situation is ambiguous. Similarity. People are more likely to follow the lead of similar others.
  22. 22.  Put your money where your mouth is Post your results on your website Talk about your results when speaking
  23. 23. Wendy Kenney 23 Kazoos 23Kazoos.comWNKenney@23Kazoos.com