Don't Ask How The Sausage Is Made: How To Bring UX Into A Startup Without Going (Completely) Insane

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Transcript

  • 1. Don’t Ask How The Sausage Is Made. How To Bring UX Into A StartupWithout Going (Completely) Insane. Dylan Wilbanks WebVisions Portland, May 2012
  • 2. Show of Hands. (round 1)
  • 3. Show of Hands. (round 1)
  • 4. http://www.flickr.com/photos/cronncc/5101603572/
  • 5. (We’re hiring!)
  • 6. http://www.flickr.com/photos/spaztacular/3393503314/
  • 7. Show of Hands. (round 2)
  • 8. Show of Hands. (round 2)
  • 9. The first brief rant.
  • 10. http://www.adaptivepath.com/ideas/nine-pillars-of-successful-web-teams
  • 11. Things I’ve learned• Don’t dictate, advance• Build a good team• Work with, not against Agile• Eventually, you have to grow up
  • 12. Advancing UX.
  • 13. Welcome to Apptio.
  • 14. http://www.flickr.com/photos/chorwedel/3761821018/
  • 15. Organizational DNA http://www.flickr.com/photos/micahb37/3080247531/
  • 16. Companies withdesign in their genesare better at design.
  • 17. Companies withdesign in their genesare better at design. (If this is your company, you’re awesome.)
  • 18. Apptio was founded by developers.
  • 19. Apptio was founded by developers.
  • 20. Apptio was founded by developers. http://www.flickr.com/photos/jdlasica/3189975360/sizes/l/in/photostream/
  • 21. The DNA says design is owned by developers.
  • 22. How does UX takeownership of design?
  • 23. http://www.flickr.com/photos/ladell/2429113327/
  • 24. Any where, any time,any place. http://www.flickr.com/photos/ladell/2429113327/
  • 25. http://www.flickr.com/photos/shimgray/2460586816/
  • 26. Beating the bounds. http://www.flickr.com/photos/shimgray/2460586816/
  • 27. http://www.flickr.com/photos/ianvisits/5792557315/
  • 28. Deliver value,deliver quality.
  • 29. Advance, don’t dictate.
  • 30. Usability testing.
  • 31. http://www.flickr.com/photos/tomconger/3634481061/
  • 32. #UXBadStory http://www.flickr.com/photos/tomconger/3634481061/
  • 33. The second brief rant.
  • 34. Your job is NOT to be a designer.
  • 35. Your job is to be a communicator.
  • 36. You’re communicating the user’s needs, behaviors, etc. to therest of the organization.
  • 37. Building a team
  • 38. Total football(totaalvoetbal.)
  • 39. InteractionExperience Strategy Design Information User Research Architecture Adapted from http://www.slideshare.net/jasonmesut/sell-yourself-better-10
  • 40. InteractionExperience Strategy Design A Information User Research Architecture Adapted from http://www.slideshare.net/jasonmesut/sell-yourself-better-10
  • 41. InteractionExperience Strategy Design B C A Information User Research Architecture Adapted from http://www.slideshare.net/jasonmesut/sell-yourself-better-10
  • 42. InteractionExperience Strategy Design B C A D Information User Research Architecture Adapted from http://www.slideshare.net/jasonmesut/sell-yourself-better-10
  • 43. http://www.flickr.com/photos/islandgal/3768251282
  • 44. Flexibility is key. http://www.flickr.com/photos/islandgal/3768251282
  • 45. “But specialization!”
  • 46. http://newcdn.flamehaus.com/Valve_Handbook_LowRes.pdf
  • 47. Agile.
  • 48. Agile.
  • 49. 6,690,000
  • 50. Two things.
  • 51. http://effectiveagiledev.com/portals/0/scrum-process-basic.png
  • 52. http://experiencezen.com/wp-content/uploads/2007/04/visualvocab-ucd-process.pdf
  • 53. http://uxaddict.com/2011/09/six-strategies-for-more-agile-user-experience/
  • 54. Iteration.
  • 55. http://www.flickr.com/photos/ramonduran/73925688/
  • 56. UX does not have to besprint-bound, so long as there’s designownership and vision.
  • 57. http://www.flickr.com/photos/artnoose/5908811743/
  • 58. Is it time?
  • 59. What’s your UI:UX ratio? 2:1 to 4:1 is ideal.
  • 60. Can UX manage the current workload? Burnout is the enemy of gooddesign, development... anything, really.
  • 61. Is there a clear skillgap within the team?Would hiring a contractor be enough?
  • 62. Can you get there from here with this team?If not, be aggressive about changes.
  • 63. http://www.flickr.com/photos/bigmacsc99/3779409470/
  • 64. So what about you?
  • 65. What will you do to put the user at the center of the organization?
  • 66. Thank you. dylanwilbanks.com @dylanwOther fine social media providers