Don't Ask How The Sausage Is Made: How To Bring UX Into A Startup Without Going (Completely) Insane
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Don't Ask How The Sausage Is Made: How To Bring UX Into A Startup Without Going (Completely) Insane

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Don't Ask How The Sausage Is Made: How To Bring UX Into A Startup Without Going (Completely) Insane Don't Ask How The Sausage Is Made: How To Bring UX Into A Startup Without Going (Completely) Insane Presentation Transcript

  • Don’t Ask How The Sausage Is Made. How To Bring UX Into A StartupWithout Going (Completely) Insane. Dylan Wilbanks WebVisions Portland, May 2012
  • Show of Hands. (round 1)
  • Show of Hands. (round 1) View slide
  • http://www.flickr.com/photos/cronncc/5101603572/ View slide
  • (We’re hiring!)
  • http://www.flickr.com/photos/spaztacular/3393503314/
  • Show of Hands. (round 2)
  • Show of Hands. (round 2)
  • The first brief rant.
  • http://www.adaptivepath.com/ideas/nine-pillars-of-successful-web-teams
  • Things I’ve learned• Don’t dictate, advance• Build a good team• Work with, not against Agile• Eventually, you have to grow up
  • Advancing UX.
  • Welcome to Apptio.
  • http://www.flickr.com/photos/chorwedel/3761821018/
  • Organizational DNA http://www.flickr.com/photos/micahb37/3080247531/
  • Companies withdesign in their genesare better at design.
  • Companies withdesign in their genesare better at design. (If this is your company, you’re awesome.)
  • Apptio was founded by developers.
  • Apptio was founded by developers.
  • Apptio was founded by developers. http://www.flickr.com/photos/jdlasica/3189975360/sizes/l/in/photostream/
  • The DNA says design is owned by developers.
  • How does UX takeownership of design?
  • http://www.flickr.com/photos/ladell/2429113327/
  • Any where, any time,any place. http://www.flickr.com/photos/ladell/2429113327/
  • http://www.flickr.com/photos/shimgray/2460586816/
  • Beating the bounds. http://www.flickr.com/photos/shimgray/2460586816/
  • http://www.flickr.com/photos/ianvisits/5792557315/
  • Deliver value,deliver quality.
  • Advance, don’t dictate.
  • Usability testing.
  • http://www.flickr.com/photos/tomconger/3634481061/
  • #UXBadStory http://www.flickr.com/photos/tomconger/3634481061/
  • The second brief rant.
  • Your job is NOT to be a designer.
  • Your job is to be a communicator.
  • You’re communicating the user’s needs, behaviors, etc. to therest of the organization.
  • Building a team
  • Total football(totaalvoetbal.)
  • InteractionExperience Strategy Design Information User Research Architecture Adapted from http://www.slideshare.net/jasonmesut/sell-yourself-better-10
  • InteractionExperience Strategy Design A Information User Research Architecture Adapted from http://www.slideshare.net/jasonmesut/sell-yourself-better-10
  • InteractionExperience Strategy Design B C A Information User Research Architecture Adapted from http://www.slideshare.net/jasonmesut/sell-yourself-better-10
  • InteractionExperience Strategy Design B C A D Information User Research Architecture Adapted from http://www.slideshare.net/jasonmesut/sell-yourself-better-10
  • http://www.flickr.com/photos/islandgal/3768251282
  • Flexibility is key. http://www.flickr.com/photos/islandgal/3768251282
  • “But specialization!”
  • http://newcdn.flamehaus.com/Valve_Handbook_LowRes.pdf
  • Agile.
  • Agile.
  • 6,690,000
  • Two things.
  • http://effectiveagiledev.com/portals/0/scrum-process-basic.png
  • http://experiencezen.com/wp-content/uploads/2007/04/visualvocab-ucd-process.pdf
  • http://uxaddict.com/2011/09/six-strategies-for-more-agile-user-experience/
  • Iteration.
  • http://www.flickr.com/photos/ramonduran/73925688/
  • UX does not have to besprint-bound, so long as there’s designownership and vision.
  • http://www.flickr.com/photos/artnoose/5908811743/
  • Is it time?
  • What’s your UI:UX ratio? 2:1 to 4:1 is ideal.
  • Can UX manage the current workload? Burnout is the enemy of gooddesign, development... anything, really.
  • Is there a clear skillgap within the team?Would hiring a contractor be enough?
  • Can you get there from here with this team?If not, be aggressive about changes.
  • http://www.flickr.com/photos/bigmacsc99/3779409470/
  • So what about you?
  • What will you do to put the user at the center of the organization?
  • Thank you. dylanwilbanks.com @dylanwOther fine social media providers