Don’t Ask How The Sausage Is Made. How To Bring UX Into A StartupWithout Going (Completely) Insane.           Dylan Wilban...
Show of Hands.   (round 1)
Show of Hands.   (round 1)
http://www.flickr.com/photos/cronncc/5101603572/
(We’re hiring!)
http://www.flickr.com/photos/spaztacular/3393503314/
Show of Hands.   (round 2)
Show of Hands.   (round 2)
The first brief rant.
http://www.adaptivepath.com/ideas/nine-pillars-of-successful-web-teams
Things I’ve learned• Don’t dictate, advance• Build a good team• Work with, not against Agile• Eventually, you have to grow...
Advancing UX.
Welcome to Apptio.
http://www.flickr.com/photos/chorwedel/3761821018/
Organizational    DNA      http://www.flickr.com/photos/micahb37/3080247531/
Companies withdesign in their genesare better at design.
Companies withdesign in their genesare better at design. (If this is your company, you’re              awesome.)
Apptio was founded  by developers.
Apptio was founded  by developers.
Apptio was founded  by developers.    http://www.flickr.com/photos/jdlasica/3189975360/sizes/l/in/photostream/
The DNA says design is owned by developers.
How does UX takeownership of design?
http://www.flickr.com/photos/ladell/2429113327/
Any where, any time,any place.     http://www.flickr.com/photos/ladell/2429113327/
http://www.flickr.com/photos/shimgray/2460586816/
Beating the bounds.         http://www.flickr.com/photos/shimgray/2460586816/
http://www.flickr.com/photos/ianvisits/5792557315/
Deliver value,deliver quality.
Advance, don’t   dictate.
Usability testing.
http://www.flickr.com/photos/tomconger/3634481061/
#UXBadStory              http://www.flickr.com/photos/tomconger/3634481061/
The second brief      rant.
Your job is NOT to  be a designer.
Your job is to be a communicator.
You’re communicating    the user’s needs,  behaviors, etc. to therest of the organization.
Building a team
Total football(totaalvoetbal.)
InteractionExperience Strategy                                                      Design                                ...
InteractionExperience Strategy                                                      Design                                ...
InteractionExperience Strategy                                                      Design   B                C           ...
InteractionExperience Strategy                                                      Design   B               C            ...
http://www.flickr.com/photos/islandgal/3768251282
Flexibility is key.         http://www.flickr.com/photos/islandgal/3768251282
“But specialization!”
http://newcdn.flamehaus.com/Valve_Handbook_LowRes.pdf
Agile.
Agile.
6,690,000
Two things.
http://effectiveagiledev.com/portals/0/scrum-process-basic.png
http://experiencezen.com/wp-content/uploads/2007/04/visualvocab-ucd-process.pdf
http://uxaddict.com/2011/09/six-strategies-for-more-agile-user-experience/
Iteration.
http://www.flickr.com/photos/ramonduran/73925688/
UX does not have to besprint-bound, so long   as there’s designownership and vision.
http://www.flickr.com/photos/artnoose/5908811743/
Is it time?
What’s your UI:UX      ratio?   2:1 to 4:1 is ideal.
Can UX manage the   current workload?     Burnout is the enemy of gooddesign, development... anything, really.
Is there a clear skillgap within the team?Would hiring a contractor be enough?
Can you get there from here with this team?If not, be aggressive about changes.
http://www.flickr.com/photos/bigmacsc99/3779409470/
So what about you?
What will you do to put the user at the center of the      organization?
Thank you.       dylanwilbanks.com            @dylanwOther fine social media providers
Don't Ask How The Sausage Is Made: How To Bring UX Into A Startup Without Going (Completely) Insane
Don't Ask How The Sausage Is Made: How To Bring UX Into A Startup Without Going (Completely) Insane
Don't Ask How The Sausage Is Made: How To Bring UX Into A Startup Without Going (Completely) Insane
Don't Ask How The Sausage Is Made: How To Bring UX Into A Startup Without Going (Completely) Insane
Don't Ask How The Sausage Is Made: How To Bring UX Into A Startup Without Going (Completely) Insane
Don't Ask How The Sausage Is Made: How To Bring UX Into A Startup Without Going (Completely) Insane
Don't Ask How The Sausage Is Made: How To Bring UX Into A Startup Without Going (Completely) Insane
Don't Ask How The Sausage Is Made: How To Bring UX Into A Startup Without Going (Completely) Insane
Don't Ask How The Sausage Is Made: How To Bring UX Into A Startup Without Going (Completely) Insane
Don't Ask How The Sausage Is Made: How To Bring UX Into A Startup Without Going (Completely) Insane
Don't Ask How The Sausage Is Made: How To Bring UX Into A Startup Without Going (Completely) Insane
Don't Ask How The Sausage Is Made: How To Bring UX Into A Startup Without Going (Completely) Insane
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Don't Ask How The Sausage Is Made: How To Bring UX Into A Startup Without Going (Completely) Insane

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  • Don't Ask How The Sausage Is Made: How To Bring UX Into A Startup Without Going (Completely) Insane

    1. 1. Don’t Ask How The Sausage Is Made. How To Bring UX Into A StartupWithout Going (Completely) Insane. Dylan Wilbanks WebVisions Portland, May 2012
    2. 2. Show of Hands. (round 1)
    3. 3. Show of Hands. (round 1)
    4. 4. http://www.flickr.com/photos/cronncc/5101603572/
    5. 5. (We’re hiring!)
    6. 6. http://www.flickr.com/photos/spaztacular/3393503314/
    7. 7. Show of Hands. (round 2)
    8. 8. Show of Hands. (round 2)
    9. 9. The first brief rant.
    10. 10. http://www.adaptivepath.com/ideas/nine-pillars-of-successful-web-teams
    11. 11. Things I’ve learned• Don’t dictate, advance• Build a good team• Work with, not against Agile• Eventually, you have to grow up
    12. 12. Advancing UX.
    13. 13. Welcome to Apptio.
    14. 14. http://www.flickr.com/photos/chorwedel/3761821018/
    15. 15. Organizational DNA http://www.flickr.com/photos/micahb37/3080247531/
    16. 16. Companies withdesign in their genesare better at design.
    17. 17. Companies withdesign in their genesare better at design. (If this is your company, you’re awesome.)
    18. 18. Apptio was founded by developers.
    19. 19. Apptio was founded by developers.
    20. 20. Apptio was founded by developers. http://www.flickr.com/photos/jdlasica/3189975360/sizes/l/in/photostream/
    21. 21. The DNA says design is owned by developers.
    22. 22. How does UX takeownership of design?
    23. 23. http://www.flickr.com/photos/ladell/2429113327/
    24. 24. Any where, any time,any place. http://www.flickr.com/photos/ladell/2429113327/
    25. 25. http://www.flickr.com/photos/shimgray/2460586816/
    26. 26. Beating the bounds. http://www.flickr.com/photos/shimgray/2460586816/
    27. 27. http://www.flickr.com/photos/ianvisits/5792557315/
    28. 28. Deliver value,deliver quality.
    29. 29. Advance, don’t dictate.
    30. 30. Usability testing.
    31. 31. http://www.flickr.com/photos/tomconger/3634481061/
    32. 32. #UXBadStory http://www.flickr.com/photos/tomconger/3634481061/
    33. 33. The second brief rant.
    34. 34. Your job is NOT to be a designer.
    35. 35. Your job is to be a communicator.
    36. 36. You’re communicating the user’s needs, behaviors, etc. to therest of the organization.
    37. 37. Building a team
    38. 38. Total football(totaalvoetbal.)
    39. 39. InteractionExperience Strategy Design Information User Research Architecture Adapted from http://www.slideshare.net/jasonmesut/sell-yourself-better-10
    40. 40. InteractionExperience Strategy Design A Information User Research Architecture Adapted from http://www.slideshare.net/jasonmesut/sell-yourself-better-10
    41. 41. InteractionExperience Strategy Design B C A Information User Research Architecture Adapted from http://www.slideshare.net/jasonmesut/sell-yourself-better-10
    42. 42. InteractionExperience Strategy Design B C A D Information User Research Architecture Adapted from http://www.slideshare.net/jasonmesut/sell-yourself-better-10
    43. 43. http://www.flickr.com/photos/islandgal/3768251282
    44. 44. Flexibility is key. http://www.flickr.com/photos/islandgal/3768251282
    45. 45. “But specialization!”
    46. 46. http://newcdn.flamehaus.com/Valve_Handbook_LowRes.pdf
    47. 47. Agile.
    48. 48. Agile.
    49. 49. 6,690,000
    50. 50. Two things.
    51. 51. http://effectiveagiledev.com/portals/0/scrum-process-basic.png
    52. 52. http://experiencezen.com/wp-content/uploads/2007/04/visualvocab-ucd-process.pdf
    53. 53. http://uxaddict.com/2011/09/six-strategies-for-more-agile-user-experience/
    54. 54. Iteration.
    55. 55. http://www.flickr.com/photos/ramonduran/73925688/
    56. 56. UX does not have to besprint-bound, so long as there’s designownership and vision.
    57. 57. http://www.flickr.com/photos/artnoose/5908811743/
    58. 58. Is it time?
    59. 59. What’s your UI:UX ratio? 2:1 to 4:1 is ideal.
    60. 60. Can UX manage the current workload? Burnout is the enemy of gooddesign, development... anything, really.
    61. 61. Is there a clear skillgap within the team?Would hiring a contractor be enough?
    62. 62. Can you get there from here with this team?If not, be aggressive about changes.
    63. 63. http://www.flickr.com/photos/bigmacsc99/3779409470/
    64. 64. So what about you?
    65. 65. What will you do to put the user at the center of the organization?
    66. 66. Thank you. dylanwilbanks.com @dylanwOther fine social media providers
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