10 YEARS IN THE HOLE
A POSSIBLY CAUTIONARY TALE ABOUT BEING A
           HIGHER ED WEB GEEK




                Dylan Wilb...
http://www.flickr.com/photos/ari/2238969281/
Cause And Effect
  Season 5, Episode 18
If you could send back a
message to yourself when
you first started in higher
  ed, what would it be?
http://www.flickr.com/photos/seattlemunicipalarchives/2696314438/
My 60 sec. CV
•August 1999: Join dotcom building
  site for accountants

•August 2000: Quit, join firm doing site
  interna...
June 2001: UW
 Public Health
I didn’t intend to stay
     for 10 years.
I’m in it for the
 attache case.
Embroidered!
Ten years, ten lessons,
      ten stories
LESSON ONE
MISSION > STATEMENT
Brand Essence:
At the University of Washington, we have it: great
minds, fierce passions, creative energy, and
breathtaking...
TO CRUSH YOUR
ENEMIES, SEE THEM
DRIVEN BEFORE YOU,
AND TO HEAR THE
LAMENTATION OF THEIR
WOMEN.
GENERALIST

    http://www.flickr.com/photos/keithallison/3770642647/
My Job
•Web design            •Trainer
•Web development       •Writer/Editor
•Information           •Technologist
  archit...
http://www.flickr.com/photos/quinnanya/4272985057/
So, what do you do?
Lesson: Avoid the
  identity crisis.
LESSON TWO
LOVE YOUR USERS
  AS YOURSELF.
http://www.flickr.com/photos/metrolibraryarchive/4010072085/
http://www.flickr.com/photos/mkhalili/3093401602/
Be crazy and relentless
about making the web
        better.
Be crazy and relentless
about making the world
        better.
Focus on what really matters: making
  users happy with your product as
  quickly as you can, and helping them
  as much a...
Lesson: Fight for your
 users -- accessibility,
    usability, etc.
LESSON THREE
AUDIENCE
AUDIENCE



http://www.flickr.com/photos/seattlemunicipalarchives/3097689953/
UW School of Public Health Web Traffic by Audience
              (Based on 2009 Traffic, Not Perfectly Accurate)

          ...
Prospective students
    are Job 1.
Web Traffic by Audience, in the mind of research professor
        (Based on what professor thinks, from data he gathered f...
“So why isn’t my
research project on
 the home page?”
http://www.flickr.com/photos/shanghaidaddy/4056336004/
Lesson: Find and befriend
the people that can knock
 some freaking sense into
 out-of-control processes.
LESSON FOUR
YOU SHALL KNOW
 THE TRUTH, AND
YOU WILL BACK IT
  UP WITH HARD
      DATA.
Lesson: Data can
turn arguments, but
 use like a scalpel,
   not a hammer.
LESSON FIVE
FACULTY
FACULTY



    http://www.flickr.com/photos/peyri/2518883715/
If you’re faculty and
 you’re here today,
YOU ARE NOT THE
     PROBLEM.
http://www.flickr.com/photos/seattlemunicipalarchives/3312782596/
SKUNKWORKS
SKUNKWORKS
Having a skunkworks
  saved my sanity.
Dangerous? You bet.
So long as you’re
     getting everything
     else done, you can
     work on the secret
            stuff.
Which is what...
Lesson: Always have
 secret projects, but
 the spice must flow.
LESSON SIX
MAKE TIME FOR
  THE NEW.
http://www.flickr.com/photos/seattlemunicipalarchives/2680241978/
http://www.flickr.com/photos/seattlemunicipalarchives/2680241970/
Experiment with new
code, new patterns,
     new tools
Profile views: 91
Lesson: Try.
     Experiment.
But learn to discern.
LESSON SEVEN
YOU CAN’T KNOW
  EVERYTHING.
“I’ve always thought of myself as an
80 percenter. I like to throw myself
passionately into a sport or activity
until I re...
Confession time:
I suck at JavaScript.
Community lets me
  overcome it.
http://www.flickr.com/photos/seattlemunicipalarchives/4032460246/
Lesson: Have your
    Scoobies.
LESSON EIGHT
TWITTER
95% of what we
 tweet are links.
http://www.flickr.com/photos/rakka/420157350/
Lesson: Sometimes, a
 little is as good as a
  lot, and it’s always
 better than nothing.
LESSON NINE
TEACHING
http://www.flickr.com/photos/seattlemunicipalarchives/4052882679/
Teaching meant
 asking why I coded
things the way I did.
<br />

Why a space?
Lesson: Those who
can should teach.
LESSON TEN
Tuition revenue has been increasing
     as state funding has been decreasing.


                               State Appr...
Don’t let higher ed
make you become
       bitter.
Love the web
Love higher ed
  Love people
BUILD THE FUTURE


   Copyright 1962, The Craftsman Press, Inc. Fair use (non-profit education)
And let’s stop doing this.

                             http://xkcd.com/773/
Thank you.

     Dylan Wilbanks
      Twitter: dylanw
Email: wnalyd@gmail.com
Web: dylanwilbanks.com
 LinkedIn, Facebook, ...
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
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10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek

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Presented at HighEdWeb October 2010. Awarded Best Of Conference Presentation.

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10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek

  1. 1. 10 YEARS IN THE HOLE A POSSIBLY CAUTIONARY TALE ABOUT BEING A HIGHER ED WEB GEEK Dylan Wilbanks University of Washington Presented at HighEdWeb 2010
  2. 2. http://www.flickr.com/photos/ari/2238969281/
  3. 3. Cause And Effect Season 5, Episode 18
  4. 4. If you could send back a message to yourself when you first started in higher ed, what would it be?
  5. 5. http://www.flickr.com/photos/seattlemunicipalarchives/2696314438/
  6. 6. My 60 sec. CV •August 1999: Join dotcom building site for accountants •August 2000: Quit, join firm doing site internationalization + localization •January 2001: Laid off (company was a Japanese tax shelter)
  7. 7. June 2001: UW Public Health
  8. 8. I didn’t intend to stay for 10 years.
  9. 9. I’m in it for the attache case.
  10. 10. Embroidered!
  11. 11. Ten years, ten lessons, ten stories
  12. 12. LESSON ONE
  13. 13. MISSION > STATEMENT
  14. 14. Brand Essence: At the University of Washington, we have it: great minds, fierce passions, creative energy, and breathtaking surroundings. We share Seattle values and drive for innovation with leading-edge organizations that are shaping the world. But in keeping with the spirit of our region, we don’t believe it’s “the having” we should celebrate. It’s what we do with it that counts. That’s what animates our spirit of discovery: our heartfelt commitments to building stronger minds and a healthier world that will benefit all members of our global society, and our leadership in producing knowledge and integrated insights that are changing the world for the better. It’s our responsibility to lead because we can and we must.
  15. 15. TO CRUSH YOUR ENEMIES, SEE THEM DRIVEN BEFORE YOU, AND TO HEAR THE LAMENTATION OF THEIR WOMEN.
  16. 16. GENERALIST http://www.flickr.com/photos/keithallison/3770642647/
  17. 17. My Job •Web design •Trainer •Web development •Writer/Editor •Information •Technologist architecture •Accessibility •User experience •Social media •Production graphics •etc. etc. •Photography
  18. 18. http://www.flickr.com/photos/quinnanya/4272985057/
  19. 19. So, what do you do?
  20. 20. Lesson: Avoid the identity crisis.
  21. 21. LESSON TWO
  22. 22. LOVE YOUR USERS AS YOURSELF.
  23. 23. http://www.flickr.com/photos/metrolibraryarchive/4010072085/
  24. 24. http://www.flickr.com/photos/mkhalili/3093401602/
  25. 25. Be crazy and relentless about making the web better.
  26. 26. Be crazy and relentless about making the world better.
  27. 27. Focus on what really matters: making users happy with your product as quickly as you can, and helping them as much as you can after that.  If you do those better than anyone else out there you'll win. Marc Hedlund, “Why Wesabe Lost To Mint” http://blog.precipice.org/why-wesabe-lost-to-mint
  28. 28. Lesson: Fight for your users -- accessibility, usability, etc.
  29. 29. LESSON THREE
  30. 30. AUDIENCE
  31. 31. AUDIENCE http://www.flickr.com/photos/seattlemunicipalarchives/3097689953/
  32. 32. UW School of Public Health Web Traffic by Audience (Based on 2009 Traffic, Not Perfectly Accurate) Prospective Students Faculty/Staff/Students Alumni “Google Noise” 10% 5% 15% 70%
  33. 33. Prospective students are Job 1.
  34. 34. Web Traffic by Audience, in the mind of research professor (Based on what professor thinks, from data he gathered from his head) Prospective Students Faculty Alumni Prof’s Research Project 5% 10% 5% 80%
  35. 35. “So why isn’t my research project on the home page?”
  36. 36. http://www.flickr.com/photos/shanghaidaddy/4056336004/
  37. 37. Lesson: Find and befriend the people that can knock some freaking sense into out-of-control processes.
  38. 38. LESSON FOUR
  39. 39. YOU SHALL KNOW THE TRUTH, AND YOU WILL BACK IT UP WITH HARD DATA.
  40. 40. Lesson: Data can turn arguments, but use like a scalpel, not a hammer.
  41. 41. LESSON FIVE
  42. 42. FACULTY
  43. 43. FACULTY http://www.flickr.com/photos/peyri/2518883715/
  44. 44. If you’re faculty and you’re here today, YOU ARE NOT THE PROBLEM.
  45. 45. http://www.flickr.com/photos/seattlemunicipalarchives/3312782596/
  46. 46. SKUNKWORKS
  47. 47. SKUNKWORKS
  48. 48. Having a skunkworks saved my sanity.
  49. 49. Dangerous? You bet.
  50. 50. So long as you’re getting everything else done, you can work on the secret stuff. Which is what Google does with the 80/20 plan.
  51. 51. Lesson: Always have secret projects, but the spice must flow.
  52. 52. LESSON SIX
  53. 53. MAKE TIME FOR THE NEW.
  54. 54. http://www.flickr.com/photos/seattlemunicipalarchives/2680241978/
  55. 55. http://www.flickr.com/photos/seattlemunicipalarchives/2680241970/
  56. 56. Experiment with new code, new patterns, new tools
  57. 57. Profile views: 91
  58. 58. Lesson: Try. Experiment. But learn to discern.
  59. 59. LESSON SEVEN
  60. 60. YOU CAN’T KNOW EVERYTHING.
  61. 61. “I’ve always thought of myself as an 80 percenter. I like to throw myself passionately into a sport or activity until I reach 80 percent proficiency level. To go beyond that requires an obsession and degree of specialization that doesn’t appeal to me.” -- Yvon Chouinard, Let My People Go Surfing
  62. 62. Confession time:
  63. 63. I suck at JavaScript.
  64. 64. Community lets me overcome it.
  65. 65. http://www.flickr.com/photos/seattlemunicipalarchives/4032460246/
  66. 66. Lesson: Have your Scoobies.
  67. 67. LESSON EIGHT
  68. 68. TWITTER
  69. 69. 95% of what we tweet are links.
  70. 70. http://www.flickr.com/photos/rakka/420157350/
  71. 71. Lesson: Sometimes, a little is as good as a lot, and it’s always better than nothing.
  72. 72. LESSON NINE
  73. 73. TEACHING
  74. 74. http://www.flickr.com/photos/seattlemunicipalarchives/4052882679/
  75. 75. Teaching meant asking why I coded things the way I did.
  76. 76. <br /> Why a space?
  77. 77. Lesson: Those who can should teach.
  78. 78. LESSON TEN
  79. 79. Tuition revenue has been increasing as state funding has been decreasing. State Appropriations I don’t have to tell you things are bad. Operating Fee Revenue University of Washington Office of Planning and Budgeting
  80. 80. Don’t let higher ed make you become bitter.
  81. 81. Love the web Love higher ed Love people
  82. 82. BUILD THE FUTURE Copyright 1962, The Craftsman Press, Inc. Fair use (non-profit education)
  83. 83. And let’s stop doing this. http://xkcd.com/773/
  84. 84. Thank you. Dylan Wilbanks Twitter: dylanw Email: wnalyd@gmail.com Web: dylanwilbanks.com LinkedIn, Facebook, etc.
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