Presentation prepared by the eTutoring Team May 19, 2012 1
2o Wali Mughni, Ph.DEntrepreneur and Project LeadLinkedin: http://pk.linkedin.com/in/walimughnio Tahm HormozdyaranBusiness owner, Engineers, Tech & Training domains.Linkedin: http://www.linkedin.com/in/tahmoureso Nancy PanEducationist and Investment Banking sector experience.Linkedin: http://www.linkedin.com/pub/nancy-pan/10/117/700o Nadeem QureshiTechnologis, Software Development and Management.Linkedin: http://www.linkedin.com/in/nadeemraufo Bilal ZiaTechnologist, Software Development and ManagementLinkedin: http://pk.linkedin.com/pub/bilal-zia/25/2b8/408
3• Via a user-friendly web-portal, if some of the world’s best teachers offer sometime to teach those who cannot afford, a global wellbeing will accelerate through knowledge exchange . Even for those students who can afford, better choices and greater flexibility in acquiring desired knowledge will augment global knowledge base.• Needs based pairing of teachers, students, subjects, grade/level, timings and cost of engagement for all eager-to-learn students and willing tutors in a global setting on one-to-one and one-to-many scenarios will help facilitate education, training, economy and welfare of the world at large.
4 Market Size Based on Internet Users and Ready to Pay Users World Population 6,840,507,003 Ref World bank, 2011 Internet users 2,279,709,629 Internet users Worlds Stats data March 2012 Willing to learn or teach 387,550,637 17% of above sample population* Willing to pay to learn 11,626,519 3% of above* Minimum payment per year $23,253,038 $2 Minimum to pay/month*Making study more conservative $2,325,304 10% of above - conservative scale down Annual Turnover Conservative $27,903,646 12 Yearly projection Year 2 projection $30,694,010 10% Growth increase over first year revenue o About 1/3rd of the World Population uses internet. o About 0.05% of the internet users are like to be users of the portal
5o Students by and large indicated that they would be willing to learn onlineo Best teachers will be in demand and are likely to get greater market shareo Both Tutors and Students anticipate beneficial returns from the portalo Rating of Tutors by the Students was regarded as a positive featureo Hesitation to switch to a new technology medium was observed in some Tutors and few Students (statistically insignificant)o Tutors as well as Students appreciated Matching/Pairing of local Students/Tutors for conventional tutoring classes
6o Multiple sites offer tutoring lessons – all have limited tutors and studentso Few sites are targeted at niche market segments onlyo No site on the web offers a global pooling, matching and pairing option for Students and Tutors for all subjects and topics taught at varied timings and geographically dispersed locationso No site offers an LMS and collaborative tool along with all essential training tools, including LMS (Learning and Management System) and a user friendly collaborative tool for live lessonso Integration of proprietary and open source were used by our team to test and validate the system feasibility and operational capability
7o There is a definite identified Need for the envisaged portalo The venture will benefit Students and Tutors alikeo The volumes are likely to be high as internet usage continues to growo Research portends financial viabilityo The concept is unique and is not being used anywhere yeto The project has the potential to be a disruptive technology that may dramatically change the way people teach and learn.
8The Required Resources: o Personnel o Technology o Testing o Debugging o Limited Marketing
9o Finances to develop an operational and functional portal from the existing prototype. Specifically, the automated feature of matching/pairing the variables from the database needs a competent team of IT professionals.o An estimated time of dedicated 3-4 months of development and testing.o This is recommended to be conducted in a controlled environment to monitor and debug the system for operational hiccups. Another 3 months estimated for this.o Estimated team members dedicated to the project: One Lead, three technical, one marketing, one administration and multitasking.o Estimated funds required for 6-7 months (local development) $24K x 6.5 = $156K (all inclusive)
10o The major risk is that if someone emulates the same model and launches it before we do… we are cooked.o Since we have already developed a prototype and have already tested it, it would be almost impossible for someone to develop it from a scratch in a limited time of 6 months and launch it too.o Secretly guarding the concept and codes during the initial development and pre-marketing period is considered quintessential to success.o The rewards will be phenomenal for the entire team. Open to discussions and negotiations on sharing equity. Confidentiality, NDA and professional reliability is assured.
11o Near Term (up to 7 months): Funding and Human Resource. Quality Human Resource will be acquired locally. Funding will be required.o Mid Term (up to 12 months): More funding contingent on results achieved in the near term. Primary funding will be for expansion and may need up to $20 million for mass scale launch so as to prevent and preclude competition, ensuring barriers to entry.o Long Term: Continued sustainability and continual improvement and innovation while retaining Customer focus is important.o The probability of success and scale of operation will attract competition. Therefore, strategic measures to retain leading position is paramount.