Systematic Civic Stewardship -- Action-learning Lab Storefront Proposal

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Proposal: Launch a community-based action-learning lab to accelerate innovation and application of systematic approaches to civic stewardship. …

Proposal: Launch a community-based action-learning lab to accelerate innovation and application of systematic approaches to civic stewardship.

Approach: Applies systematic methods in the civic context that are now used in successful organizations to increase local ownership for ambitious goals, and to foster innovation and collaboration for achieving them.

Opportunity: Spur progress on our most persistent and costly socio-economic and environmental problems by cultivating a national network of neighborhood-based civic stewardship initiatives. A critical mass of neighborhood efforts in 300 U.S. cities can save hundreds of billions in annual government costs, while fostering “collective efficacy” and wellbeing in communities nationwide.

Why now: Recent developments in measures (spurred by the proliferation of “public data”), social media (e.g., neighborhood websites), and monetization (e.g., social impact bonds) are “disruptive innovations” that create ripe opportunities for quantum change.

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  • 1. William M. Snyder / After 40 years and trillions spent, we have made little progress in the U.S. on many civic challenges, such as poverty, drop-out rates, and health outcomes. New civic stewardship tools that promote collaborative innovation and action are getting results in cities nationwide. Now we need a way to help diverse players access and apply these. A civic stewardship storefront provides a vital civic infrastructure for achieving collectiveimpact, including participatory methods, social media, measures, and monetization. We are organizing an action-learning lab to demonstrate the approach and build capacity for scaling successes via community networks within and across cities. This proposal outlines the storefront design and value proposition. Proposal: slides 1-8 Case for action: 9-14 Systematic approach: 15-22 Civic Stewardship: collective, active caring for the wellbeing of communities & cities
  • 2. Neighborhood Civic Stewardship Storefront (illustrative scenes)² ¹Civic stewardshipcapabilities—includingmethods,media,measures,andmonetization— are also known as components of a “civic infrastructure” or “backbone organization” (seeslide16), andcontributetoacommunity’s“collective efficacy”forimprovingresults. The Storefront for Urban Innovation (Philadelphia): “A physical place where community members can learn aboutandcollectivelycreateanurbanagendafor theircity”(winnerofthe2012 TED Prize for“theCity2.0”) Energy Coalitio n Brooklyn Brainery – a place for “accessible, community-driven, crowd-sourcededucation” ²See sources on slide 4. Other examples of storefront-like community spaces include “The Open Works” (London), “Mayor’s Living Room” (Rotterdam), Haley House (Boston), D:hive (Detroit), and Starbucks’ “Community Stores.” 2 Builds & applies civic stewardship capabilities¹ Conducts workshops, events & engagement efforts Provides a vital neighborhood meeting place Convenes issue-based neighborhood coalitions Facilitates institutional support for local initiatives Scales capabilities & results via inter-local networks
  • 3. 3
  • 4. 4 Examples of issue-based neighborhood coalitions • MOMS Partnership for early childhood development • Magnolia Place CommunityInitiativefor healthy children • Village at Market Creek for social and economic impact • Concord Can! for sustainable energy • Issue-specific coalitions (e.g., on energy) conduct participative innovation forums and organize local efforts • Participants are residents and local organizations who learn what works and lead initiatives they care about • Initiatives engage social cohorts (families, friends, block groups, clubs, faith communities, etc.) to shift local practices • Neighborhood coalitions use collective goals and rigorous measures to spur learning, motivation, and monetization “Human-centereddesign” workshop ”ParticipatoryChinatown” game Illustration: Dorchester Energy Coalition Neighborhood energy-habits survey Insulation initiative Sustainableenergy campaignand workshops Greenjobs foryouth Energy sustainability game Socialmedia energy-saving apps Storefront for Urban Innovation (Philadelphia) Design Studio for Social Innovation (Roxbury) “GoGreen” apartment buildings Discountson energy-saving devices Neighborhood groups in action Energy Coalition
  • 5. Economy Support local businesses & start-ups; provide training & create job networks Culture Nurture creative expression, local events & community identity Environment Conservation, recycling, planting trees, improving parks Housing Inform decisions about size, design, and financing Education Enhance parental involvement in kids education Energy Shift household practices and use programmable thermostats and efficient appliances Health Increase screening, prevention, and early treatment Public Safety Build social cohesion and positive police relations Infrastructure Change habits (e.g., water use) to leverage investments Transportation Increase access and use of public transit Recreation Groups for dance, sports, etc.; improving exercise spaces Coalitions target local opportunities to improve results across the full array of civic issues¹ 5
  • 6. 6 Neighborhood EnergyCoalition Neighborhood Energy Coalition Illustration: Boston Energy Community of Practice • Issue-specific communities of practice organize for inter-local knowledge-sharing, networking & collective action • Build participants’ knowledge base with online resources, participant directory, tools & methods, cases, etc. • Establish inter-level relationships between communities & institutions (all sectors) to shape policies & programs • Network with coalitions & institutions across cities—for innovation & systemic change at national & global levels Examples of city-wide communities of practice¹ • Great Neighborhoods Network • Boston Alliance for Community Health • Los Angeles Neighborhoods Revitalization Workgroup ¹Communities of practice that connect issue-specific practitioners across localities and organizations have been applied in all sectors; for government and civic applications,see Snyder & Briggs, 2003; see also Wenger & Snyder, 2000; and Wenger, McDermott & Snyder, 2002.
  • 7. Annual costs • $40,000 storefront rental • $10,000 equipment • $20,000 for office supplies, events, food, etc. • $100,000 for staff (2 full-time-equivalent) ~ $170,000 annual costs, plus $30,000 for start-up “Network effects” via scale • Capabilities: Inter-operable, state-of-artcivic infrastructurefor measures, etc.; inter-local capacity to share knowledge, shift institutions & shape policies • Funding: Large-scale organizations (all sectors) looking for a nationally distributed network of capable neighborhood-basedpartners; major financial institutions(list) offering “pay-for-success” investments; market for large sets of locally enriched population-based data • Value to participants seeking broader impact & investment opportunitiesExample:Dorchesterstorefrontwith1,500sq.ft.,rentingfor$36,000/year Funding model¹ (with illustrative initiatives) • Membership dues @ $50/household (15% participation) = $30,000 • Classes, workshops, and events fees = $10,000 • Impact investment for increased screening and early treatment for preventable diseases, paid by accountable care organization = $50,000 • “Public Provider” payment by public safety agency for local outreach capabilitiesthat enhance youth programs & community policing = $30,000 • Marketing partnerships with local organizations (e.g., provide market information re: energy-savingproducts; paid sales commissions) = $20,000 • In-kind contributions for supplies, equipment, etc. = $5,000 • Funder grants by a “neighborhood philanthropist circle” = $25,000 Description • ~1500 square feet in a visible, accessible location • Stewardship for a neighborhood of about 10,000 people, with approximately 4,000 households • Residentleaders,paid coordinators,loaned specialists • Core capabilities: organizingmethods, media,measures, monetization, local coalitions, and inter-local network 7 ¹Funding model options may differ by demographics.In “distressed” neighborhoods with high drop-out, crime, and disease rates, options for “impact investments” are greater (reduced rates of disease and incarcerationalone could save millions of dollars each year, while also improving wellbeing and economic growth); storefronts in middle-class neighborhoods may rely more on dues and activity-based fees; “neighborhood philanthropists“may or may not reside locally. Participant value² • Convenient, proximate civic opportunities of personal interest • Visible impact and personal recognition for contributions • Expanded personal and professional networks • Enjoyable experiences in well-facilitated groups and activities • Opportunities to build social and technical skills • Enhanced civic identity and sense of community ²The Open Works lists 21 reasons to participate in their neighborhood civic stewardshipinitiative, such as solving local problems, sharingskills,andmeetingnewpeople.
  • 8. Issue-based communities of practice (focused on similar topics such as health or energy) connect people across levels and localities, and help launch new nodes “Meta-community” for civic stewardship builds the discipline, engages influential institutions, and helps an expanding network of diverse community-based initiatives start, scale, and sustain success Start-up philanthropic investments prime the pump as sustainable self-funding streams evolve Social movement can reach a tipping point nationally by 2030 (~10,000 neighborhoods),and globally by 2050 The movement builds on a collective vision for generative civic stewardship; and on shared values for transformative learning, connecting, and aligning, within and across cities worldwide 8William M. Snyder Neighborhood Energy Coalition Civic stewardship expands in scale and scope, within and across cities
  • 9. Opportunity Spur progress on our most persistent and costly social, economic, and environmental problems by cultivating an inter-local network of neighborhood-based civic stewardship initiatives. A critical mass of neighborhood efforts in 300 U.S. cities can save hundreds of billions in annual government costs,¹ while fostering “collective efficacy” and wellbeing in communities nationwide. Why now Recent developments in measures (spurred by the proliferation of “public data”), social media (e.g., neighborhood websites), and monetization (e.g., social impact bonds) are “disruptive innovations” that create ripe opportunities for quantum change; and cities provide catalytic contexts for going to scale. Approach Apply systematic methods in the civic context that are now used in successful organizations to increase local ownership for ambitious goals, and to foster innovation and collaboration for achieving them. Proposal Organize a replicable pilot that demonstrates the approach while building capacity to scale, within and across cities. Launch a neighborhood “civic stewardship storefront” as an action-learning lab and seed initiative that contributes to an emergent social movement for participative civic stewardship. ¹Atscale,community-level,problem-preventionefforts couldsave 10% of annual government(all levels) expenditures relatedtohealth,housing,education,publicsafetyandwelfare;equal to $300 billion (of $3 trillion in related costs;source). 9Case for action: 9-14
  • 10. Concentrated nexus for quantum change People: Cities are now half the world (70% by 2050); nearly 70% of the U.S. population lives in 100 metro regions Challenges: Social, economic, and environmental problems are concentrated in cities Resources: The density, influence, and convergence of communities (all types) and institutions (all sectors) provide catalytic opportunities for achieving local breakthroughs, and scaling results via inter-local networks 10 2008 3:34_ …get cities right, and we can get the world right. …get cities right, and we can get the world right. ¹ParaqKhanna,GlobalGovernanceInitiative,ForeignPolicy,2010 Cities are intricately inter- woven webs of communities, and our global civilization is bound together by a vital network of cities.“The age of nationsis over: The new urban age has begun.”¹
  • 11. Despite 40 years of policy and technology innovations, and trillions spent on means-testedprograms… 11 1970 2010 Economy Poverty 12% Poverty 15% Health 7% of GDP 16% of GDP Education 75% 4-year H.S. grad. rate 75% 4-year H.S. grad. rate Safety 350,000 in prisons 2.4 million in prisons Housing Units affordable for poor about equal to demand Unaffordable for poor: >50% Unaffordable overall: 20% Energy Fear global shortage of carbon-based fuels Climate-change flood costs ~$1 trillion/annum by 2050 The fundamental problem is two-fold: • Disproportionate emphasis on technical solutions versus socio-behavioral drivers • Deficient alignment between top-down technical solutions and local social norms Sources: Economy / Health / Education / Safety / Housing, Housing / Energy — all statistics for U.S., except energy costs (global)
  • 12. Where we invest Socio- Behavioral TechnicalSocio-Behavioral Technical What drives results 40% of premature deaths are related to socio- behavioral factors such as health habits (other factors are environment, genes & access to care)¹ Research shows that diet, exercise, and smoking habits are highly influenced by social cohorts, and are primary factors driving health outcomes² 1/4 of Medicare expenditures—over $100b/year—are for costly technical interventions during the last year of life; professional advice to inform decisions is not covered³ National Cancer Institute funding for research on socio-behavioral factors is less than $50 million dollars, vs. $3 billion oriented to technical solutions (drugs, etc.)⁴ 12 ¹NIH Fact Sheet. Changing behaviors includes self-care such as getting screened for cancer. Research shows that increased screening for colectoralcancer alone could save $15b in Medicarecostsperyear. ²Framingham Heart Study Research Milestones (e.g., 1960, 1967, 1978, 2007, 2008). For example, the Union of Concerned Scientists estimates that by eating diets consistentwithUSDA recommendations,U.S. residents would save $17b annually(2013). ⁴2012 NCIFundedResearchonallcancers; e.g.,socio-behavioralstudyoncervicalcancer ³CNN Money, December, 2012; see also analysis by the Dartmouth Atlas Project
  • 13. 13 ⁴$200m is a rough estimate of current conservationadvocacy/educationexpenditures. Savings estimate (rough) is based on a 10% reduction in household consumption with current technologies (source); costs for shifting practices include funded local initiatives in neighborhoods nationwide (see illustrative energy coalition on slide 3). ²Source: GlobalTrends in RenewableEnergy Investment,Bloomberg New Energy Finance, 2013 (22); 2012 investments decreased with reduction in government loans (24). ³Source: Energy Efficiency report, McKinsey & Co., 2010 (4, 6). Investing $50b/year (mostlytechnical)improvesenergyefficiencyby23%, saving $1.2t over 10-year timeframe. 1 We focus investments on technologies, yet conservation practices offer the greatest pay-off Current levels of public attention and annual U.S. investments ~$150 Billion Invest $50b/year for ~$120b/year value³ ~$200 Million⁴ Investing $1b/year to shift household conservation practices can save $25b/year⁴ ~$40 Billion Market saturated² ¹The “EnergyPyramid” indicates the proportionalimpact of energy-sustainabilitystrategies; source: Ocean Champions
  • 14. Local social support is essential for adopting and adapting technical solutions to get results¹ 14 Local Social Federal policies provide free healthcare for poor children Millions of eligible families do not enroll for benefits that enable effective,timely treatments City police department implements a “community policing” program Long-standingmutual distrust between police & residents undermines collaboration State tax policy funds household energy- efficiency investments Most households do not participate, despite financial benefits Many parents with much to gain do not attend due to cultural and logistical barriers Top-down Technical Health Energy Safety City launches new program to promote child development in crucial 0-3 phase Education X Local and inter-local civic capacity is also crucial for shaping institutional policies, practices & programs² ¹Here “technical” refers to policies, programs,and technologies; “social” refers to social cohorts such as households,friend networks, and community groups. ²”Inter-local” collaboration—forexample, advocates of energy-conservationefforts in neighborhoods city-wide—builds socio-politicalinfluence over “inter-level” system-wide functions—e.g.,legislation; regulation; organizationproducts & practices; & funding—thatspancity, state, and national levels.Ofcourse,amorecomplete representationof issue-specificsystems (for health, energy, etc.) includes a complex mix of interdependent,socio-technicalfactors working across all levels; see forexample,theMagnolia Place Initiative’s theory of change for early childhood development, or aMcKinsey&Co. system analysis of energy-efficiencybarriers (p.13).
  • 15. Leverage local social influence in neighborhoods Organize neighborhood coalitions to shift social norms and integrate technical solutions to improve localresults 15 Align institutional and community shifts city-wide Cultivate communities of practice to promote inter-local efforts that spread successesand align policy and practice Neighborhood Energy Coalition Community-basedefforts promote socio-technical solutions, at both neighborhoodand city-wide levels Systematic approach: 15-22
  • 16. 16 Civic Media Facilitate participatory efforts to collect, share, interpret, and act on community information StewardshipMethods Promote collaborative problem- solving, learning, and innovation Multi-levelCommunity Structures Monetization Mechanisms “Pay for performance” instruments and crowd-funding sites fund initiatives that achieve measurable results Measurement System Population-based goals and rigorous measures guide learning and innovation and align motivation of diverse players Neighborhood coalitions and communities of practice promote local action and inter-local learning, collaboration, and institutional change
  • 17. Measures of population-based outcomes, drivers, interventions, and neighborhood context are collected and interpreted by coalitions of residents and specialists,using both public and local data sources 17 Foreclosures in Prince Georges County, MD From Neighborhood Info, DC Housing conditions map based on public data and a “community engagement mapping” initiativein Louisville, KY Measurement System • Boston Indicators Project • San Francisco data • Chicago crime data • Baltimore civic data, by neighborhood • Cincinnati education data • Community participatory research Participatory measurementby the Louisville Network for Community Change (video) Note: A related community measurement proposal outlines a frameworkfor a “community measurementsystem”
  • 18. playground “Pay for success” instruments can provide sustainable funding streams for civic stewardship initiatives that achieve measurable, population-based results 18 Local crowdfunding (Detroit Soup) Monetization Mechanisms • New York, New York – Safety • Boston, Massachusetts – Safety • Salt Lake City, Utah – Education • Fresno, California – Health • United Kingdom– Children - Homeless “Sharing economy” strategiesNYC socialimpactbond(detail)funds servicesfor adolescentinmates Intermediary organization Servicedelivery organization
  • 19. Participatory skills and methods enable diverse stakeholders to discover common ground and to learn and act together for achieving shared goals 19 Stewardship Methods¹ • Participative problem-solving • 21st Century Town Meetings • Public dialogue & deliberation • Human-Centered Design • Open-source collaborativedesign • Study Circles • Public workshops • City-design charettes (case) • Heart and Soul Comm. Planning • Community PlanIt • Future Search • Open Space Frame: Residents work with public health experts and local professionals to identify areas for improving neighborhood health outcomes; they target pediatric asthma and exposure to toxic lead as priorities Action: Coalition-led campaign raises awareness among residents and other local stakeholders (schools, businesses, etc.); new social enterprises provide “safe home” services; city agencies and health clinics incorporate new practices to improve screening and provide affordable solutions for families Illustrative ¹For over 100 additional examples of methods for participativeproblem solving, civic engagement,etc., see list at the National Coalition for Dialogue and Deliberationwebsite; also a slide presentationon best practices for community-organizing. Design: Team gathers data on results, analyzes key factors (e.g., home conditions); & plans efforts to engage residents & organizations to increase screening, prevention, and early treatment Evaluate: Health coalition raises screening rates for lead and asthma; cuts lead exposure 25%, and reduces emergency room visits for asthma by 50%
  • 20. Media facilitate participatory efforts to collect, share, interpret, and act on community information 20 Civic Media • Urban Mechanics • Fixing local problems • Engagement Lab’s CommunityPlanit • Neighborhood participation platform¹ • Neighborhood social network site • City-wide collaboration site NYC“ChangebyUs”website “NorthCommons”communitylistserv (Cambridge,MA) ¹A blog post at lists ways that civic media can enhance neighborhood initiatives
  • 21. 21 ¹See examples highlightedin Voices from the Field III (Kubisch et al., 2010) and What Works for America’s Communities (Anderson et al., 2012). Research on “collectiveefficacy,” defined as “social cohesion combined with shared expectations of social control,” shows that urban neighborhoods with greater stewardship capacity perform better in areas such as health and safety than comparablecommunities(Sampson, 2012, p. 27). Finally, a growing number of “collectiveimpact” initiatives show the power of systematic methods, measures, and multi-stakeholder structures for improvingeducation and other outcomes. Nationally, pioneering community-basedinitiatives are applying manyof the approaches outlined here.¹ Now the challenge is to help communitiesaccelerate development of leading-edgestewardship capabilities. Systematic Civic Stewardship Model Community & institutional practices & policies Community Wellbeing City-wide Issue-specific community & institutional practices and policies Measures Monetization Civic MediaMethods Stewardship Capabilities Multi-level Community Structures
  • 22. “By making communities of our cities we take a giant stride toward world community, and in the end lasting peace will come when…world community has been achieved.” -- Lawrence Hayworth, The Good City Facebook interactions across cities worldwide (source) 22William M. Snyder /