Web 2.0: A (Brief) Introduction

Web 2.0 & Search – An Introduction

Michael Motherwell

www.wmsconsulting.com.au

What is Web 2.0?

My Definition

An attempt to cash in by those who missed out on the Web 1.0 cash bonanza.

Wikipedia Definition

… a perceived or proposed second generation of Web-based services — such as social networking sites, wikis, communication tools, and folksonomies — that emphasize online collaboration and sharing among users.

Translation: Dynamic Communities Of Geeks

Web 2.0 Principals

Encourages Participation – Wikis, Blogging

Puts Users In Control Of The Data

The Web As a Platform

Rich Internet application techniques

Clean and meaningful URLs

Personalisation

Harnessing “Collective Intelligence”

Extensive use of “folksonomies” (in the form of tags/tagging)

Mashups – New sites from multiple sources

http://www.last.fm/user/ mankmandrickson /

Other Examples

Google Maps , Spreadsheets & Gmail

Digg

Mashups – Multiple Sources

ChicagoCrimes .org

Frappr

Online

Comparison Web 1.0  Web 2.0 Source: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html search engine optimization --> domain name speculation blogging --> personal websites Wikipedia --> Britannica Online Napster --> mp3.com wikis --> content management systems participation --> publishing web services --> screen scraping cost per click --> page views syndication --> stickiness tagging ("folksonomy") --> directories (taxonomy) BitTorrent --> Akamai Google AdSense --> DoubleClick Web 2.0 Web 1.0

Problems And Issues