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Twitter Domination                                  Web Traffic Formula Webinar                        by Bill Rice, Digita...
Warning!   Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
I am NOT a Twitter                              Purist   Learn more about Internet Marketing @ kaleidico.com/learnMonday, ...
If you think Twitter is                        about finding friends...   Learn more about Internet Marketing @ kaleidico.c...
I may offend you   Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
Good News...   Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
If you want credibility                            as THE expert...   Learn more about Internet Marketing @ kaleidico.com/...
If you want targeted                               traffic...   Learn more about Internet Marketing @ kaleidico.com/learnMo...
If you want customers...   Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
I’m your man.   Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
I am a digital marketer.   Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
Let’s get started.                        (Tweet about it:                          #twitterD)   Learn more about Internet...
Twitter generates                           traffic when...                    1. Your audience,                    2. Clic...
Therefore, Twitter                         traffic requires...                    1. Followers                    2. Releva...
Audience Development                       Theorem                    • Content Expertise                    • Conversatio...
Content:                        Attracts Followers &                         Implies Expertise   Learn more about Internet...
Create Twitter Content                    • Tips, tricks, and musings                    • Curated content                ...
How I Create Twitter                             Content   Learn more about Internet Marketing @ kaleidico.com/learnMonday...
Create Some Tweets                    • Create a list of tips and tricks                    • Write some blog posts       ...
Create Lists of Tips   Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
Schedule Tweets   Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
Ways to Schedule                             Tweets                    • Most Twitter Clients: HootSuite,                 ...
Curate Great Content                    • Find great blogs (RSS feeds)                    • Don’t forget your own!        ...
RSS to Tweets                        (gReader + Buffer)   Learn more about Internet Marketing @ kaleidico.com/learnMonday,...
RSS to Tweets                        (TwitterFeed.com)   Learn more about Internet Marketing @ kaleidico.com/learnMonday, ...
RSS to Tweets                           (HootSuite)   Learn more about Internet Marketing @ kaleidico.com/learnMonday, Jan...
Start Building Influence   Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
Twitter Directories   Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
Use Twitter Lists   Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
Look Outside Twitter   Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
Who Follows Who                    •   Review followers                    •   Review following                    •   Rev...
Find Responsive                             Followers                    • Search your keywords                    • Watch...
Engagement                    • Tweet.You have to tweet!                    • Search for folks talking about your topic   ...
Be Efficient                    • Create Twitter list streams                    • Create saved searches                   ...
Be Efficient   Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
Types of Tweets                    • Tips, tricks, and musings                    • Content curation                    • ...
Be an Expert                    • Curate the best content                    • Add to the conversation                    ...
Recap   Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
Audience Development                       Theorem                    • Content Expertise                    • Conversatio...
Attend Our Next                            Webinar                    • kaleidico.com/learn                    • kaleidico...
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Twitter Domination by Bill Rice

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Bill Rice [www.billrice.com], internet marketing expert shows you how he generates website traffic with Twitter.

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Transcript of "Twitter Domination by Bill Rice"

  1. 1. Twitter Domination Web Traffic Formula Webinar by Bill Rice, Digital Marketer @ Kaleidico.com Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  2. 2. Warning! Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  3. 3. I am NOT a Twitter Purist Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  4. 4. If you think Twitter is about finding friends... Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  5. 5. I may offend you Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  6. 6. Good News... Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  7. 7. If you want credibility as THE expert... Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  8. 8. If you want targeted traffic... Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  9. 9. If you want customers... Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  10. 10. I’m your man. Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  11. 11. I am a digital marketer. Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  12. 12. Let’s get started. (Tweet about it: #twitterD) Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  13. 13. Twitter generates traffic when... 1. Your audience, 2. Clicks a link in your Tweet, and 3. Lands where you sent them Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  14. 14. Therefore, Twitter traffic requires... 1. Followers 2. Relevance 3. Landing page(s) Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  15. 15. Audience Development Theorem • Content Expertise • Conversations Influence • Actions Influence • Expertise + Influence = Followers • Followers = Followers+ Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  16. 16. Content: Attracts Followers & Implies Expertise Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  17. 17. Create Twitter Content • Tips, tricks, and musings • Curated content • Promotional content (it’s okay) Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  18. 18. How I Create Twitter Content Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  19. 19. Create Some Tweets • Create a list of tips and tricks • Write some blog posts • Use some RSS feeds • Automate all these tweets Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  20. 20. Create Lists of Tips Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  21. 21. Schedule Tweets Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  22. 22. Ways to Schedule Tweets • Most Twitter Clients: HootSuite, TweetDeck, CoTweet • Twitter Automation: SocialOomph, TweetAdder, Buffer Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  23. 23. Curate Great Content • Find great blogs (RSS feeds) • Don’t forget your own! • Creatively automate them Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  24. 24. RSS to Tweets (gReader + Buffer) Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  25. 25. RSS to Tweets (TwitterFeed.com) Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  26. 26. RSS to Tweets (HootSuite) Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  27. 27. Start Building Influence Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  28. 28. Twitter Directories Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  29. 29. Use Twitter Lists Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  30. 30. Look Outside Twitter Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  31. 31. Who Follows Who • Review followers • Review following • Review lists • Review streams Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  32. 32. Find Responsive Followers • Search your keywords • Watch relevant #hashtags • Watch your competitors’ timelines • Engage Them! Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  33. 33. Engagement • Tweet.You have to tweet! • Search for folks talking about your topic • Comment on other people’ tweets • @Reply and RT frequently • Share up-and-coming people’s posts Inspired by: Get More Twitter Followers @ ChrisBrogan.com Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  34. 34. Be Efficient • Create Twitter list streams • Create saved searches • Create #hashtag streams • Create private list streams (e.g., media, PR, competitors, prospects) Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  35. 35. Be Efficient Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  36. 36. Types of Tweets • Tips, tricks, and musings • Content curation • Comments on other’s tweets • @Replies • RTs • #Chats and #Trends Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  37. 37. Be an Expert • Curate the best content • Add to the conversation • Engage with experts • Tweet tips and tricks Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  38. 38. Recap Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  39. 39. Audience Development Theorem • Content Expertise • Conversations Influence • Actions Influence • Expertise + Influence = Followers • Followers = Followers+ Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  40. 40. Attend Our Next Webinar • kaleidico.com/learn • kaleidico.com/newsletter Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
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