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Twitter Domination by Bill Rice
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Twitter Domination by Bill Rice

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Bill Rice [www.billrice.com], internet marketing expert shows you how he generates website traffic with Twitter.

Bill Rice [www.billrice.com], internet marketing expert shows you how he generates website traffic with Twitter.

Published in: Technology, Business

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  • 1. Twitter Domination Web Traffic Formula Webinar by Bill Rice, Digital Marketer @ Kaleidico.com Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 2. Warning! Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 3. I am NOT a Twitter Purist Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 4. If you think Twitter is about finding friends... Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 5. I may offend you Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 6. Good News... Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 7. If you want credibility as THE expert... Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 8. If you want targeted traffic... Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 9. If you want customers... Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 10. I’m your man. Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 11. I am a digital marketer. Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 12. Let’s get started. (Tweet about it: #twitterD) Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 13. Twitter generates traffic when... 1. Your audience, 2. Clicks a link in your Tweet, and 3. Lands where you sent them Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 14. Therefore, Twitter traffic requires... 1. Followers 2. Relevance 3. Landing page(s) Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 15. Audience Development Theorem • Content Expertise • Conversations Influence • Actions Influence • Expertise + Influence = Followers • Followers = Followers+ Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 16. Content: Attracts Followers & Implies Expertise Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 17. Create Twitter Content • Tips, tricks, and musings • Curated content • Promotional content (it’s okay) Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 18. How I Create Twitter Content Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 19. Create Some Tweets • Create a list of tips and tricks • Write some blog posts • Use some RSS feeds • Automate all these tweets Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 20. Create Lists of Tips Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 21. Schedule Tweets Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 22. Ways to Schedule Tweets • Most Twitter Clients: HootSuite, TweetDeck, CoTweet • Twitter Automation: SocialOomph, TweetAdder, Buffer Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 23. Curate Great Content • Find great blogs (RSS feeds) • Don’t forget your own! • Creatively automate them Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 24. RSS to Tweets (gReader + Buffer) Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 25. RSS to Tweets (TwitterFeed.com) Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 26. RSS to Tweets (HootSuite) Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 27. Start Building Influence Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 28. Twitter Directories Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 29. Use Twitter Lists Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 30. Look Outside Twitter Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 31. Who Follows Who • Review followers • Review following • Review lists • Review streams Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 32. Find Responsive Followers • Search your keywords • Watch relevant #hashtags • Watch your competitors’ timelines • Engage Them! Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 33. Engagement • Tweet.You have to tweet! • Search for folks talking about your topic • Comment on other people’ tweets • @Reply and RT frequently • Share up-and-coming people’s posts Inspired by: Get More Twitter Followers @ ChrisBrogan.com Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 34. Be Efficient • Create Twitter list streams • Create saved searches • Create #hashtag streams • Create private list streams (e.g., media, PR, competitors, prospects) Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 35. Be Efficient Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 36. Types of Tweets • Tips, tricks, and musings • Content curation • Comments on other’s tweets • @Replies • RTs • #Chats and #Trends Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 37. Be an Expert • Curate the best content • Add to the conversation • Engage with experts • Tweet tips and tricks Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 38. Recap Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 39. Audience Development Theorem • Content Expertise • Conversations Influence • Actions Influence • Expertise + Influence = Followers • Followers = Followers+ Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12
  • 40. Attend Our Next Webinar • kaleidico.com/learn • kaleidico.com/newsletter Learn more about Internet Marketing @ kaleidico.com/learnMonday, January 2, 12