Surviving the Mortgage Implosion Bill Rice CEO, kaleidico.com

Bill Rice ( www.linkedin.com/in/billrice )

What do I do?

The Punchline “ If you don’t like change, you’re going to like irrelevance even less.” -General Eric Shinseki, US Army Chief of Staff

Hard Work

Winners are Good Climbers Roberto Salazar Lance Armstrong

No Silver Bullet

But, Guaranteed it’s all about these guys

Put down the banana; and take off the anchor

Growth Strategy

Economist make Lousy Business Plans But really, “Mortgage Originations Expected to Fall 11% in 2007” Mortgage Implosion! Recession!

Reality $2.21 Tr illion

White House, ARM Rests, and The Fed

Confused, Hopeless Rates New Century, AHM, Countrywide Equity Recession Fed Subprime Implosion NegAm IO ARM FHA Bailout

Market for something to believe in…

Challenges Every client is a new challenge

Climbing the Distrust Mountain www.blownmortgage.com

Don’t worry about the maze FOCUS! FOCUS!

A different path

Your consumers are on the Internet Where are you?

Be Amazing!l

Build trust From the Company to the Loan Officer

The new business card

Stop doing this

Start doing this…

Treat consumer’s with respect

Stop tossing your marketing dollars in the trash Come get your leads!

Look for innovation outside the foxhole

Treat them like Glenngarry Leads

There will be leaders; and followers

Be Better “ Different isn’t always Better, but Better is always Different” -Jonathon Schwartz, SUN

Lead generation will change OLD NEW

Generate a better lead

Communities We’re already targeted We have influencers We have sneezers We have TRUST!

Get local, hyper-local

Get off the roller coaster

Stock the pond

Someone has to be on top Might as well be YOU!

Catch the money

Bottom Line Where we start No silver bullet Winners are good climbers Economist are lousy business planners Get real, work hard, NOW! Lenders Go where your consumers are--It’s the Internet, Stupid! Focus on the consumer Climb the distrust mountain Build trust and credibility; organization AND loan officers Treat them like “Glenngarry leads” Lead Generation Generate a better lead Content, Intent, Leverage Community, Get Local Stock the pond--Lead Management and Nurturing

Where we start

No silver bullet

Winners are good climbers

Economist are lousy business planners

Get real, work hard, NOW!

Lenders

Go where your consumers are--It’s the Internet, Stupid!

Focus on the consumer

Climb the distrust mountain

Build trust and credibility; organization AND loan officers

Treat them like “Glenngarry leads”

Lead Generation

Generate a better lead

Content, Intent, Leverage Community, Get Local

Stock the pond--Lead Management and Nurturing

Connect with me! Bill Rice www.kaleidico.com www.bettercloser.com www.linkedin.com/in/billrice www.twitter.com/wmrice [email_address] 734.782.1177