1. Surviving the Mortgage Implosion Bill Rice CEO, kaleidico.com
2. Bill Rice ( www.linkedin.com/in/billrice )
3. What do I do?
4. The Punchline “ If you don’t like change, you’re going to like irrelevance even less.” -General Eric Shinseki, US Army Chief of Staff
5. Hard Work
6. Winners are Good Climbers Roberto Salazar Lance Armstrong
7. No Silver Bullet
8. But, Guaranteed it’s all about these guys
9. Put down the banana; and take off the anchor
10. Growth Strategy
11. Economist make Lousy Business Plans But really, “Mortgage Originations Expected to Fall 11% in 2007” Mortgage Implosion! Recession!
12. Reality $2.21 Tr illion
13. White House, ARM Rests, and The Fed
14. Confused, Hopeless Rates New Century, AHM, Countrywide Equity Recession Fed Subprime Implosion NegAm IO ARM FHA Bailout
15. Market for something to believe in…
16. Challenges Every client is a new challenge
17. Climbing the Distrust Mountain www.blownmortgage.com
18. Don’t worry about the maze FOCUS! FOCUS!
19. A different path
20. Your consumers are on the Internet Where are you?
21. Be Amazing!l
22. Build trust From the Company to the Loan Officer
23. The new business card
24. Stop doing this
25. Start doing this…
26. Treat consumer’s with respect
27. Stop tossing your marketing dollars in the trash Come get your leads!
28. Look for innovation outside the foxhole
30. Treat them like Glenngarry Leads
31. There will be leaders; and followers
32. Be Better “ Different isn’t always Better, but Better is always Different” -Jonathon Schwartz, SUN
33. Lead generation will change OLD NEW
34. Generate a better lead
35. Communities We’re already targeted We have influencers We have sneezers We have TRUST!
36. Get local, hyper-local
37. Get off the roller coaster
38. Stock the pond
39. Someone has to be on top Might as well be YOU!
40. Catch the money
41. Bottom Line <ul><li>Where we start </li></ul><ul><ul><li>No silver bullet </li></ul></ul><ul><ul><li>Winners are good climbers </li></ul></ul><ul><ul><li>Economist are lousy business planners </li></ul></ul><ul><ul><li>Get real, work hard, NOW! </li></ul></ul><ul><li>Lenders </li></ul><ul><ul><li>Go where your consumers are--It’s the Internet, Stupid! </li></ul></ul><ul><ul><li>Focus on the consumer </li></ul></ul><ul><ul><li>Climb the distrust mountain </li></ul></ul><ul><ul><li>Build trust and credibility; organization AND loan officers </li></ul></ul><ul><ul><li>Treat them like “Glenngarry leads” </li></ul></ul><ul><li>Lead Generation </li></ul><ul><ul><li>Generate a better lead </li></ul></ul><ul><ul><li>Content, Intent, Leverage Community, Get Local </li></ul></ul><ul><ul><li>Stock the pond--Lead Management and Nurturing </li></ul></ul>
42. Connect with me! Bill Rice www.kaleidico.com www.bettercloser.com www.linkedin.com/in/billrice www.twitter.com/wmrice [email_address] 734.782.1177