Surviving the Mortgage Implosion--Online Lead Quality Summit
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Surviving the Mortgage Implosion--Online Lead Quality Summit






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Surviving the Mortgage Implosion--Online Lead Quality Summit Surviving the Mortgage Implosion--Online Lead Quality Summit Presentation Transcript

  • Surviving the Mortgage Implosion Bill Rice CEO,
  • Bill Rice ( )
  • What do I do? View slide
  • The Punchline “ If you don’t like change, you’re going to like irrelevance even less.” -General Eric Shinseki, US Army Chief of Staff View slide
  • Hard Work
  • Winners are Good Climbers Roberto Salazar Lance Armstrong
  • No Silver Bullet
  • But, Guaranteed it’s all about these guys
  • Put down the banana; and take off the anchor
  • Growth Strategy
  • Economist make Lousy Business Plans But really, “Mortgage Originations Expected to Fall 11% in 2007” Mortgage Implosion! Recession!
  • Reality $2.21 Tr illion
  • White House, ARM Rests, and The Fed
  • Confused, Hopeless Rates New Century, AHM, Countrywide Equity Recession Fed Subprime Implosion NegAm IO ARM FHA Bailout
  • Market for something to believe in…
  • Challenges Every client is a new challenge
  • Climbing the Distrust Mountain
  • Don’t worry about the maze FOCUS! FOCUS!
  • A different path
  • Your consumers are on the Internet Where are you?
  • Be Amazing!l
  • Build trust From the Company to the Loan Officer
  • The new business card
  • Stop doing this
  • Start doing this…
  • Treat consumer’s with respect
  • Stop tossing your marketing dollars in the trash Come get your leads!
  • Look for innovation outside the foxhole
  • Treat them like Glenngarry Leads
  • There will be leaders; and followers
  • Be Better “ Different isn’t always Better, but Better is always Different” -Jonathon Schwartz, SUN
  • Lead generation will change OLD NEW
  • Generate a better lead
  • Communities We’re already targeted We have influencers We have sneezers We have TRUST!
  • Get local, hyper-local
  • Get off the roller coaster
  • Stock the pond
  • Someone has to be on top Might as well be YOU!
  • Catch the money
  • Bottom Line
    • Where we start
      • No silver bullet
      • Winners are good climbers
      • Economist are lousy business planners
      • Get real, work hard, NOW!
    • Lenders
      • Go where your consumers are--It’s the Internet, Stupid!
      • Focus on the consumer
      • Climb the distrust mountain
      • Build trust and credibility; organization AND loan officers
      • Treat them like “Glenngarry leads”
    • Lead Generation
      • Generate a better lead
      • Content, Intent, Leverage Community, Get Local
      • Stock the pond--Lead Management and Nurturing
  • Connect with me! Bill Rice [email_address] 734.782.1177