Surviving the Mortgage Implosion--Online Lead Quality Summit
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    Surviving the Mortgage Implosion--Online Lead Quality Summit Surviving the Mortgage Implosion--Online Lead Quality Summit Presentation Transcript

    • Surviving the Mortgage Implosion Bill Rice CEO, kaleidico.com
    • Bill Rice ( www.linkedin.com/in/billrice )
    • What do I do?
    • The Punchline “ If you don’t like change, you’re going to like irrelevance even less.” -General Eric Shinseki, US Army Chief of Staff
    • Hard Work
    • Winners are Good Climbers Roberto Salazar Lance Armstrong
    • No Silver Bullet
    • But, Guaranteed it’s all about these guys
    • Put down the banana; and take off the anchor
    • Growth Strategy
    • Economist make Lousy Business Plans But really, “Mortgage Originations Expected to Fall 11% in 2007” Mortgage Implosion! Recession!
    • Reality $2.21 Tr illion
    • White House, ARM Rests, and The Fed
    • Confused, Hopeless Rates New Century, AHM, Countrywide Equity Recession Fed Subprime Implosion NegAm IO ARM FHA Bailout
    • Market for something to believe in…
    • Challenges Every client is a new challenge
    • Climbing the Distrust Mountain www.blownmortgage.com
    • Don’t worry about the maze FOCUS! FOCUS!
    • A different path
    • Your consumers are on the Internet Where are you?
    • Be Amazing!l
    • Build trust From the Company to the Loan Officer
    • The new business card
    • Stop doing this
    • Start doing this…
    • Treat consumer’s with respect
    • Stop tossing your marketing dollars in the trash Come get your leads!
    • Look for innovation outside the foxhole
    •  
    • Treat them like Glenngarry Leads
    • There will be leaders; and followers
    • Be Better “ Different isn’t always Better, but Better is always Different” -Jonathon Schwartz, SUN
    • Lead generation will change OLD NEW
    • Generate a better lead
    • Communities We’re already targeted We have influencers We have sneezers We have TRUST!
    • Get local, hyper-local
    • Get off the roller coaster
    • Stock the pond
    • Someone has to be on top Might as well be YOU!
    • Catch the money
    • Bottom Line
      • Where we start
        • No silver bullet
        • Winners are good climbers
        • Economist are lousy business planners
        • Get real, work hard, NOW!
      • Lenders
        • Go where your consumers are--It’s the Internet, Stupid!
        • Focus on the consumer
        • Climb the distrust mountain
        • Build trust and credibility; organization AND loan officers
        • Treat them like “Glenngarry leads”
      • Lead Generation
        • Generate a better lead
        • Content, Intent, Leverage Community, Get Local
        • Stock the pond--Lead Management and Nurturing
    • Connect with me! Bill Rice www.kaleidico.com www.bettercloser.com www.linkedin.com/in/billrice www.twitter.com/wmrice [email_address] 734.782.1177