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Surviving the Mortgage Implosion Bill Rice CEO, kaleidico.com
Bill Rice ( www.linkedin.com/in/billrice )
What do I do?
The Punchline “ If you don’t like change, you’re going to like irrelevance even less.” -General Eric Shinseki, US Army Chi...
Hard Work
Winners are Good Climbers Roberto Salazar Lance Armstrong
No Silver Bullet
But, Guaranteed it’s all about these guys
Put down the banana; and take off the anchor
Growth Strategy
Economist make Lousy Business Plans But really, “Mortgage Originations Expected to Fall 11% in 2007” Mortgage Implosion! R...
Reality $2.21   Tr illion
White House, ARM Rests, and The Fed
Confused, Hopeless Rates New Century, AHM, Countrywide Equity Recession Fed Subprime Implosion NegAm IO ARM FHA Bailout
Market for something to believe in…
Challenges Every client is a new challenge
Climbing the Distrust Mountain www.blownmortgage.com
Don’t worry about the maze FOCUS! FOCUS!
A different path
Your consumers are on the Internet Where are you?
Be Amazing!l
Build trust From the Company to the Loan Officer
The new business card
Stop doing this
Start doing this…
Treat consumer’s with respect
Stop tossing your marketing dollars in the trash Come get your leads!
Look for innovation outside the foxhole
 
Treat them like Glenngarry Leads
There will be leaders; and followers
Be Better “ Different isn’t always Better, but Better is always Different” -Jonathon Schwartz, SUN
Lead generation will change OLD NEW
Generate a better lead
Communities We’re already targeted We have influencers We have sneezers We have TRUST!
Get local, hyper-local
Get off the roller coaster
Stock the pond
Someone has to be on top Might as well be YOU!
Catch the money
Bottom Line <ul><li>Where we start </li></ul><ul><ul><li>No silver bullet </li></ul></ul><ul><ul><li>Winners are good clim...
Connect with me! Bill Rice www.kaleidico.com www.bettercloser.com www.linkedin.com/in/billrice www.twitter.com/wmrice [ema...
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Surviving the Mortgage Implosion--Online Lead Quality Summit

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Transcript of "Surviving the Mortgage Implosion--Online Lead Quality Summit"

  1. 1. Surviving the Mortgage Implosion Bill Rice CEO, kaleidico.com
  2. 2. Bill Rice ( www.linkedin.com/in/billrice )
  3. 3. What do I do?
  4. 4. The Punchline “ If you don’t like change, you’re going to like irrelevance even less.” -General Eric Shinseki, US Army Chief of Staff
  5. 5. Hard Work
  6. 6. Winners are Good Climbers Roberto Salazar Lance Armstrong
  7. 7. No Silver Bullet
  8. 8. But, Guaranteed it’s all about these guys
  9. 9. Put down the banana; and take off the anchor
  10. 10. Growth Strategy
  11. 11. Economist make Lousy Business Plans But really, “Mortgage Originations Expected to Fall 11% in 2007” Mortgage Implosion! Recession!
  12. 12. Reality $2.21 Tr illion
  13. 13. White House, ARM Rests, and The Fed
  14. 14. Confused, Hopeless Rates New Century, AHM, Countrywide Equity Recession Fed Subprime Implosion NegAm IO ARM FHA Bailout
  15. 15. Market for something to believe in…
  16. 16. Challenges Every client is a new challenge
  17. 17. Climbing the Distrust Mountain www.blownmortgage.com
  18. 18. Don’t worry about the maze FOCUS! FOCUS!
  19. 19. A different path
  20. 20. Your consumers are on the Internet Where are you?
  21. 21. Be Amazing!l
  22. 22. Build trust From the Company to the Loan Officer
  23. 23. The new business card
  24. 24. Stop doing this
  25. 25. Start doing this…
  26. 26. Treat consumer’s with respect
  27. 27. Stop tossing your marketing dollars in the trash Come get your leads!
  28. 28. Look for innovation outside the foxhole
  29. 30. Treat them like Glenngarry Leads
  30. 31. There will be leaders; and followers
  31. 32. Be Better “ Different isn’t always Better, but Better is always Different” -Jonathon Schwartz, SUN
  32. 33. Lead generation will change OLD NEW
  33. 34. Generate a better lead
  34. 35. Communities We’re already targeted We have influencers We have sneezers We have TRUST!
  35. 36. Get local, hyper-local
  36. 37. Get off the roller coaster
  37. 38. Stock the pond
  38. 39. Someone has to be on top Might as well be YOU!
  39. 40. Catch the money
  40. 41. Bottom Line <ul><li>Where we start </li></ul><ul><ul><li>No silver bullet </li></ul></ul><ul><ul><li>Winners are good climbers </li></ul></ul><ul><ul><li>Economist are lousy business planners </li></ul></ul><ul><ul><li>Get real, work hard, NOW! </li></ul></ul><ul><li>Lenders </li></ul><ul><ul><li>Go where your consumers are--It’s the Internet, Stupid! </li></ul></ul><ul><ul><li>Focus on the consumer </li></ul></ul><ul><ul><li>Climb the distrust mountain </li></ul></ul><ul><ul><li>Build trust and credibility; organization AND loan officers </li></ul></ul><ul><ul><li>Treat them like “Glenngarry leads” </li></ul></ul><ul><li>Lead Generation </li></ul><ul><ul><li>Generate a better lead </li></ul></ul><ul><ul><li>Content, Intent, Leverage Community, Get Local </li></ul></ul><ul><ul><li>Stock the pond--Lead Management and Nurturing </li></ul></ul>
  41. 42. Connect with me! Bill Rice www.kaleidico.com www.bettercloser.com www.linkedin.com/in/billrice www.twitter.com/wmrice [email_address] 734.782.1177
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