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Surviving the Mortgage Implosion--Online Lead Quality Summit
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Surviving the Mortgage Implosion--Online Lead Quality Summit

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  • 1. Surviving the Mortgage Implosion Bill Rice CEO, kaleidico.com
  • 2. Bill Rice ( www.linkedin.com/in/billrice )
  • 3. What do I do?
  • 4. The Punchline “ If you don’t like change, you’re going to like irrelevance even less.” -General Eric Shinseki, US Army Chief of Staff
  • 5. Hard Work
  • 6. Winners are Good Climbers Roberto Salazar Lance Armstrong
  • 7. No Silver Bullet
  • 8. But, Guaranteed it’s all about these guys
  • 9. Put down the banana; and take off the anchor
  • 10. Growth Strategy
  • 11. Economist make Lousy Business Plans But really, “Mortgage Originations Expected to Fall 11% in 2007” Mortgage Implosion! Recession!
  • 12. Reality $2.21 Tr illion
  • 13. White House, ARM Rests, and The Fed
  • 14. Confused, Hopeless Rates New Century, AHM, Countrywide Equity Recession Fed Subprime Implosion NegAm IO ARM FHA Bailout
  • 15. Market for something to believe in…
  • 16. Challenges Every client is a new challenge
  • 17. Climbing the Distrust Mountain www.blownmortgage.com
  • 18. Don’t worry about the maze FOCUS! FOCUS!
  • 19. A different path
  • 20. Your consumers are on the Internet Where are you?
  • 21. Be Amazing!l
  • 22. Build trust From the Company to the Loan Officer
  • 23. The new business card
  • 24. Stop doing this
  • 25. Start doing this…
  • 26. Treat consumer’s with respect
  • 27. Stop tossing your marketing dollars in the trash Come get your leads!
  • 28. Look for innovation outside the foxhole
  • 29.  
  • 30. Treat them like Glenngarry Leads
  • 31. There will be leaders; and followers
  • 32. Be Better “ Different isn’t always Better, but Better is always Different” -Jonathon Schwartz, SUN
  • 33. Lead generation will change OLD NEW
  • 34. Generate a better lead
  • 35. Communities We’re already targeted We have influencers We have sneezers We have TRUST!
  • 36. Get local, hyper-local
  • 37. Get off the roller coaster
  • 38. Stock the pond
  • 39. Someone has to be on top Might as well be YOU!
  • 40. Catch the money
  • 41. Bottom Line
    • Where we start
      • No silver bullet
      • Winners are good climbers
      • Economist are lousy business planners
      • Get real, work hard, NOW!
    • Lenders
      • Go where your consumers are--It’s the Internet, Stupid!
      • Focus on the consumer
      • Climb the distrust mountain
      • Build trust and credibility; organization AND loan officers
      • Treat them like “Glenngarry leads”
    • Lead Generation
      • Generate a better lead
      • Content, Intent, Leverage Community, Get Local
      • Stock the pond--Lead Management and Nurturing
  • 42. Connect with me! Bill Rice www.kaleidico.com www.bettercloser.com www.linkedin.com/in/billrice www.twitter.com/wmrice [email_address] 734.782.1177