Social Media 101
Educa/on
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A brief introduc/on to the…
Web 2.0 Learning Environment
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Take out your cell phones
Text billrice to 50500
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TwiJer backchannel
#
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References & More Informa/on
hJp://delicious.com/wmriceusa/
educa/on+socialmedia
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Copy of the Slides
hJp://slideshare.net/wmrice
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Being connected is assumed
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Is it important?
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Is Google?
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By the numbers
• Social media is significant
– TwiJer grew 1,382% y‐o‐y in February 2009
(registered 7 million US users)
– 65.7 mm unique visitors on Facebook February 2009
(update: 125 mm in September)
– Source: Nielsen Online
• Social media is a “professional” demographic
– Facebook’s largest group of users are 35‐54
– Facebook users aged 55 and over has grown from
950,000 to 5.9 million in 6 months
– Source: iStrategy Labs
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What is driving the change?
• 78% of the incoming class of 2009 will have
had Internet access their en/re K‐12 career*
• 98% of the incoming class of 2012 will have
had Internet access their en/re K‐12 career*
*Ins/tute of Educa/on Studies, Na/onal Center for Educa/on Sta/s/cs
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Are we equipped to handle it?
• More than 1 in 5 companies have disciplined an employee
for viola/ng blog or message board policies in the last year
– Of these companies, half have terminated an employee for such
a viola/on.
– (Source: Proofpoint)
• Over 20% have inves/gated the exposure of confiden/al,
sensi/ve, or private informaiton via a blog or message
board pos/ng.
– (Source: Proofpoint)
• 1 in 3 employees surveyed never consider what their boss
or customer might think before pos/ng material online.
– (Source: Deloi<e Ethics & Workplace Survey)
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What is it?
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“Revolu/on doesn’t happen when
society adopts new technology, it
happens when society adapts new
behavior.”
‐Clay Shirky, Here Comes Everybody
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Read‐only World
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Access
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Scale
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Trust
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Read‐Write Web
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Access
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Scale
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Trust
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How Does it Work?
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Facebook
Personal Professional
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I’m not sure how this will turn out?
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Linkedin
Resume Resume
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Blogging
New York Times Huffington Post
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Microblogging/TwiJer
Twi8er Real‐:me Search
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Collabora/on
Wiki Google Wave
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Feeling overwhelmed?
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So are businesses
Some examples…
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#amazonfail
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#amazonfail: Starts small
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#amazonfail: PR crisis
• Probst’s blog post April 12, 2009 (Sunday at
2:08 am) within 24 hours
– #AmazonFail is #1 trending topic on TwiJer
– Over 5,000 blog posts
– Facebook group with over 1200 members
– Online pe//on collects 9000 signatures
– Blogger campaign takes #1 spot on Google (s/ll)
– 335 mainstream media ar/cles (WSJ, Wired, NPR)
• No response from Amazon.com
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#amazonfail
Meanwhile, customers take control…
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…of the website, and…
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…their reputa/on
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Glenn Tilton
Chairman, President and Chief
Execu/ve Officer of United Airlines
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…doesn’t own his reputa/on…
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…not even on Google.
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PR problem. S/ll not fixed.
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Are we preparing our children?
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Obviously not…
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Cyber Bullying
• 13 year old commits suicide
• “Rival” parent creates fake MySpace
iden/ty
• Numerous red flags to indicate
probable fake/hoax
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School/Teacher
Reputa:on
• High school student
• Uses Facebook to “bully” English
teacher
• Disciplined with removal from AP
class and suspended
• Student sues school
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Sex:ng
• 20% of teens admit to par/cipa/ng in
“sex/ng” in na/onwide survey
• Teens are being charged with felony
counts of trafficking child pornography
and placed on the sex offender registry
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Are we prepared?
Shiq your perspec/ve…
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15%
Percentile change in
importance of task type
10%
in U.S. economy
5%
0%
‐5%
Manual
‐10%
1960 1970 1980 1990 2002
Autor, D., Levy, F., & Murnane, R. J. (2003). The skill content of recent technological change:
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An empirical explora/on. Quarterly Journal of Economics 188, 4. [updated, D. Autor, 2008]

Growth of the creative class
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000
Agriculture Working Service Crea/ve
11/2/09 Florida, R. (2002). The rise of the creaIve class (p. 332). New York, NY: Basic Books.
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Library
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Library?
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Classroom
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Classroom?
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Classroom?
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Resume
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Resume?
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Conference?
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Conference?
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Geung in the game.
Next steps…
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Listen
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Social Media Policy
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Prac/ce
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Teach
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Engage
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Social Media Best Prac/ces
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Transparency
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Authen/city
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Value
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Common Sense
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Exper/se
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Appropriate
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Diploma/c
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Avoid
• Antagonism
• Trolls
• Legal maJers
• Crisis situa/ons
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Protect
• Privacy
• Confiden/al informa/on
• Google has a long memory
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Ques/ons?
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Points of Contact
Bill Rice
734.775.4487
bill.rice@kaleidico.com
Keith Burwell
330.807.1337
keith.burwell@kaleidico.com
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